Product Research & Development

Generating Information Product Ideas

Gеnеrаtіng Information Prоduсt Ideas There’s оnе thing аbоut bеіng аn іnfоrmаtіоn marketer: you nееd tо come up wіth a lоt оf рrоduсt ideas. This іnсludеѕ lеаd magnets, frоnt end рrоduсtѕ, уоur uрѕеllѕ, backend рrоduсtѕ, bonus рrоduсtѕ аnd еvеrуthіng еlѕе. Pluѕ you nееd to соmе uр wіth іdеаѕ for рrоmоtіоnаl content, such as blоg posts аnd аutоrеѕроndеr еmаіlѕ! Now іf…

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Product Development Insights

Product Development Insights

Developing Your Product Create something engaging (“edutaining”). If you can entertain people while you teach them, you’ll create satisfied customers who read, watch and use the entire product. And it’s important that people view your entire product, because then they’ll see the calls to action. Add value. You can make your product more useful by offering tips, examples, stories,…

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4 Lessons on Creating High Ticket Training Programs

Product Creation Brainstorming

The opportunity to sell information and turn it into a living online is immense (Global Industry Analysts projects it to be a $241 billion industry by 2022). All we have to do is look at marketplaces like Kindle, ClickBank, Udemy and others like it to see online teaching is a booming business. Now when you think of those platforms,…

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