The AI Strategy Canvas is a powerful tool for visually mapping out your position in relation to competitors across various strategic factors. It helps you see where your product or service stands in the market, pinpointing the strengths, weaknesses, and unique elements that set you apart. Traditionally, the strategy canvas is used to chart how competitors perform across key…
Knowing your audience is like picking the right toppings for pizza night – get it wrong, and everyone’s sending it back. Understanding Your Audience: Before AI Back in the day, understanding your audience was like trying to read tea leaves. You’d squint at spreadsheets, scroll through social media, and cross your fingers, hoping your conclusions weren’t completely off-base. It…
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Dr. Benjamin Hardy “10x Is Easier Than 2x” by Dan Sullivan explores the idea that aiming for a tenfold improvement in any area is actually simpler than striving for a modest twofold gain. Sullivan argues that when we aim to increase our…
E-Commerce Platforms E-commerce platforms are essential tools for businesses looking to establish an online presence and sell products or services over the internet. They vary greatly in terms of features, scalability, and target audiences. Below is a detailed analysis of both big and small e-commerce platforms available in the market. Major E-Commerce Platforms Shopify Overview: Shopify is one of…
Just The Facts: How Research Validates Your Voice You know, newspapers really hate two things: getting scooped and being wrong. If they mess up, they have to print a retraction a tiny “We regret the error” note hidden on page two to cover their butts legally. Let me tell you, if you’re the reason a newspaper or any media…
Indiana Jones, Treasure Hunting, and the Lost Dogs… Let’s talk about making money online in a simpler manner. Picture a scenario where most of the hard work is already done for you, allowing you to quickly realize the value of what you possess. However, to truly explore this topic, let’s rewind back to the year 1981. In 1981, the…
Run a Discount on an Existing Product Running a discount on an existing product can be an effective strategy to boost sales, attract new customers, and retain existing ones. Here are several ways to expand on this idea to maximize its impact: 1. Seasonal Discounts Holiday Sales: Offer discounts during major holidays like Christmas, Black Friday, or New Year….
Online marketplaces present a lucrative opportunity for eCommerce vendors due to their existing customer base. With giants like Amazon, eBay, and Walmart attracting billions of customers each month, there is a wide range of platforms to choose from. While Amazon is the most popular, there are numerous other available for sellers to explore. For those looking to elevate…
Entrepreneurs often struggle with the challenge of securing enough funding to launch and sustain their businesses. The traditional route of applying for a bank loan can be cumbersome, with long waiting times that may result in missed opportunities as others bring similar ideas to fruition. However, there is an alternative – crowdfunding. By reaching out to a wide network…
Why do you need this? You need a customer avatar so you understand to who you’re trying to sell—the perfect customer who will spend big, make repeat purchases, and promote your business to others. The avatar is basically an imaginary person who represents a segment of your market. When you create content, ads, emails, products, etc. you are…
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