As human beings, it is only natural for us to dream and ponder about the future. What will it hold for us? Where will we find ourselves?
Will we ever attain that luxurious Ferrari and be with our desired partner?
Can we truly achieve the aspirations we once envisioned when we were young and planned out our future?
For us entrepreneurs and internet marketers, we embark on this journey with a well-thought-out plan in mind. What motivated you to start your own business?
Why did you choose to become an internet marketer? Was it to generate some extra income or to embrace the freedom of being your own boss?
Perhaps you sought a career that allowed you to dictate your own working hours, free from the confines of the typical nine-to-five routine.
Regardless of your reasons, you set forth on this path and devised a plan for your future. If you are just starting out, you may be contemplating your immediate goals.
What milestones must you achieve in the short term to establish a sustainable career?
On the other hand, if you are a seasoned professional with numerous successful campaigns and sales under your belt, what are your current aspirations?
How do they compare to the ambitions you held when you first embarked on this journey?
Every passing day propels us further into the future, presenting us with fresh challenges, innovative products, and novel selling techniques.
Just a decade ago, who could have predicted that individuals in both developed and developing countries would possess pocket-sized devices that essentially function as supercomputers?
Yes, it’s true. The modern smartphone boasts more computing power than all the computers combined that were used during the Apollo space missions.
Furthermore, these devices grant us the ability to send and receive messages and browse the internet non-stop, 24/7.
You can market and sell your products even while you sleep, reaching anyone, anywhere, at any given moment.
This is the reality of the present, the future we are living in. What astonishing advancements await us with the break of each new dawn? It is impossible to predict.
One thing remains certain: the future is constantly in motion.
You can formulate plans for where you desire to be, but it is crucial that these plans possess the flexibility to adapt and evolve, just as the future does.
Instead of solely focusing on the financial goals you wish to achieve, consider the life goals and experiences you aspire to attain, and allow your business to support them.
While our work and careers hold immense importance, they do not serve as the primary purpose for our existence as human beings.
Numerous successful entrepreneurs will attest that a strong work ethic is the foremost characteristic required for success. Hard work is the key.
Yet, as you chart your course for tomorrow, ask yourself this: when the sun rises, do you desire to see a significant balance of zeros in your digital bank account, or do you yearn for a life brimming with enriching experiences and genuine happiness?
Work diligently to enrich your life rather than allowing it to solely revolve around your work.
Avoid planning for a future so distant that it may never materialize by the time you reach it.
Instead, focus on planning and working towards the experiences and joys you can embrace along the journey.
Following Trends for Cash
By keeping up with the latest trends, you have the potential to achieve great financial success.
Nearly every niche has its own trends, whether it’s the make money online industry or any other.
In the realm of making money online, trends often revolve around new methods, popular social media crazes, and what’s currently in demand.
A quick look at platforms like JVZoo and the Warrior Forum can provide valuable insights into what products are selling and what people are discussing.
Just spending an hour researching will give you a clear understanding of the hottest trends at the moment.
There is a considerable amount of money to be made by capitalizing on these trends and acting swiftly. It’s true that money favors those who act quickly.
All you need to do is choose a trend, conduct a couple of days’ worth of research, create your product through writing or recording, and then launch it.
Sure, there may already be a multitude of products available on the same trend, but that shouldn’t discourage you.
As long as you do a decent job of developing and promoting your product, it will sell alongside the others.
You can even offer supplementary resources related to the trend or fad instead of directly teaching about the trending topic itself.
For instance, you could write about how to start a business of that nature using free online tools.
Alternatively, you could compile a directory of service providers on Fiverr who offer relevant services.
Stay vigilant, observe what’s selling well, and take the leap.
The worst-case scenario is that you’ll have invested a couple of days’ worth of work, but there’s also the potential for significant profit.
Sell The Ideal And People Will Buy
Have you ever noticed that a significant portion of your customer base doesn’t actually utilize the products you offer?
Despite having valuable products that can help them achieve specific goals like losing weight or making money, some customers simply purchase without ever using them.
This may leave you perplexed and questioning your approach, but rest assured, you’re not doing anything wrong.
For certain individuals, the act of purchasing a product gives them a sense of accomplishment.
They believe that by buying your product, they have taken action towards their weight loss or financial success, even if they never actually use it.
They convince themselves that they will get to it later when they have more time, but in reality, they never do.
Surprisingly, these customers continue to buy additional products from you, despite not utilizing the previous ones.
This is why offering personal assistance as a bonus doesn’t overwhelm you with requests.
The truth is, a vast majority, around 80-95%, of people will never reach out for help.
The act of purchasing your product alone satisfies them and gives them a positive feeling.
The allure of buying upsells further enhances their sense of progress towards achieving the promised results.
Emphasizing the ideal scenario of weight loss, financial gain, or any other desired outcome will attract more customers.
While you may genuinely want to assist every customer in achieving their goals, it’s simply not feasible.
You provide substantial value with your products, but it’s ultimately up to the individuals themselves to decide what they do or don’t do with them.
Accept their payment graciously and maintain a positive outlook. You cannot control how customers utilize your product.
Retargeting to Different Niches
In order to create a product that appeals to a wide range of users, the goal is to develop something universal.
This could be a plugin designed for business websites, a marketing course, a guide on making customer-focused videos, or even a course on grant writing.
As an example, consider a case study involving a friend who offers a course on website building for individuals who lack the necessary knowledge.
At first, you might wonder why anyone would be willing to pay for a course on website building when there is an abundance of free information available.
It could be that people are either too lazy to conduct their own research or unaware that the information they need can be found for free.
More likely, however, they struggle with determining which information to follow.
With multiple search results yielding conflicting answers, it becomes difficult to identify the best approach and avoid mistakes.
If you can simplify and clarify the process for them, individuals will gladly pay for your expertise.
In order to create a product that appeals to a wide range of users, the goal is to develop something universal.
This could be a plugin designed for business websites, a marketing course, a guide on making customer-focused videos, or even a course on grant writing.
As an example, consider a case study involving a friend who offers a course on website building for individuals who lack the necessary knowledge.
At first, you might wonder why anyone would be willing to pay for a course on website building when there is an abundance of free information available.
It could be that people are either too lazy to conduct their own research or unaware that the information they need can be found for free.
More likely, however, they struggle with determining which information to follow.
With multiple search results yielding conflicting answers, it becomes difficult to identify the best approach and avoid mistakes.
If you can simplify and clarify the process for them, individuals will gladly pay for your expertise.
He promotes his course both online and offline, targeting specific niches in his advertising efforts.
His main focus is on small business owners who lack technical expertise and want to establish their online presence on their own.
Interestingly, he determines the price of the course based on what his target market is willing to pay.
For instance, professionals like dentists or lawyers can afford to pay more compared to individuals in the yard maintenance business.
To find the optimal price point for each niche, he gradually increases the prices until he notices a decrease in his return on investment.
Rather than solely tracking conversion rates, he prioritizes monitoring his return on investment.
Surprisingly, a lower conversion rate at a higher price point can actually result in greater profits than a higher conversion rate at a lower price point.
Contrary to what one might assume, he doesn’t customize the course for each niche.
In reality, the course remains the same, with the only difference being the advertising strategies employed.
He promotes his product by advertising that individuals in various professions can easily create their own website using free online tools within 24 hours.
Although each buyer may believe the product is specifically designed for their particular niche, it is not. Some may argue that this raises ethical concerns.
However, since he does not make any promises regarding profession-specific information, it can be considered acceptable.
Of course, one could modify the course to give it a more personalized appearance.
Your course doesn’t have to focus solely on website development; it can cover various topics that businesses require, such as acquiring new customers or streamlining specific aspects of their operations, like building mailing lists.
Additionally, he generates an additional income stream by offering a done-for-you service.
For individuals who purchase his course but prefer not to invest the effort in constructing their own website, he has a team of outsourcers who can build it on their behalf.
The cost of the website is discounted by the amount they paid for the course, essentially making the course “free.”
With these strategies in place, he is now approaching a monthly income of around $20,000, all while dedicating approximately 10 hours per week to his business.
Impressive, isn’t it?
Double Your Affiliate Commissions With Congruence
Encountering the unexpected can be quite startling, just like stumbling upon the Grand Canyon when you were anticipating the sight of Niagara Falls.
The awe-inspiring beauty of the Grand Canyon is undeniable, but it catches you off guard and leaves you unprepared, especially when you have reservations at a lodge near Niagara Falls.
Similar surprises occur in the online realm, albeit on a smaller scale.
Imagine receiving an email raving about an amazing new course focused on crafting exquisite wooden furniture, only to be redirected to a webpage discussing woodworking tools instead.
Undoubtedly, understanding how to use tools is vital for furniture-making, but there’s a clear disconnect. You were expecting furniture, yet you ended up with tools.
In this scenario, the list owner made a mistake and likely lost a potential sale.
Ideally, prospects should be guided with appropriate language and concepts that align with what they will encounter on the subsequent page.
It’s a simple technique that is surprisingly neglected by most marketers when attempting to presell their products.
Ironically, by prioritizing this congruence, writing an effective sales message becomes easier.
From personal experience, maintaining a strong congruence often leads to double the sales as well. Let me explain how it operates:
First, you discover a product that seems fitting for your audience.
After thoroughly reviewing the product and being impressed by what you find, you return to the sales page.
Next, you extract key words and phrases from the initial portion of the sales page that will resonate with your readers.
These words and phrases are then incorporated into your promotional email.
For instance, if the sales page headline reads, “Achieve a 100% Increase in Website Traffic Every Month,” you can utilize a variation of this headline in your email, preferably at the beginning.
Throughout your email, intersperse the phrases and key points you gathered from the sales letter.
However, maintain your usual writing voice to create a sense of familiarity.
This approach serves to presell and reassure your prospects, allowing them to feel comfortable and familiar when they eventually land on the sales page, encountering the same messaging as in the email.
Although this technique may appear deceptively simple, its power and effectiveness are undeniable.
Where The Money Is Hidden
In the past, it was commonly said that the key to success was having a large list of contacts.
While that still holds some truth, it appears that the real money may lie elsewhere, in a place that often goes overlooked.
Jeff Walker, a self-proclaimed “numbers geek,” recently shared an eye-opening statistic in one of his videos.
He revealed that making a second sale to a client is actually 15 times easier than making the initial sale.
This insight is crucial for any business owner, as it highlights the importance of focusing on repeat sales rather than solely on acquiring new customers.
With the ever-increasing competition and rising costs associated with attracting new clients, it is evident that a thriving business requires a different approach.
By incorporating a backend product or service, you have the potential to double your sales.
This backend offering should cater to your customers’ desire for mastery, convenience, speed, or a stronger connection with you.
The price point for this additional product should be set at around five times the cost of the initial purchase, with approximately 20% of your buyers willing to invest at this level.
It’s important to note that the value of your backend product lies not in providing five times the quantity, but rather in offering a deeper level of expertise or personal attention, such as coaching or a tailored solution.
If you want to enhance your business and increase your revenue, it’s essential to have a backend system in place.
For instance, let’s say you offer a product that teaches people how to do something for $100.
However, if they prefer you or your team to do it for them, you can charge five times the amount.
Customers appreciate the convenience of not having to go through the steps themselves.
In the case of Jeff Walker, he provides a comprehensive solution in his initial product and then offers a complementary product that covers the next step in achieving the desired outcome.
If you’re unsure about what additional offerings to provide, consider offering one-on-one coaching to guide customers through the process outlined in your initial product.
For example, you can charge $200 to teach them how to set up a nonprofit status.
Alternatively, for $1000, you can personally coach them through each step via phone or Skype, providing the support and motivation they need.
This may involve several thirty-minute sessions, allowing you to earn $200 an hour or more.
Having a backend system significantly impacts the revenue and value of your business.
By doubling the amount of revenue you generate from each customer, you can invest more in advertising while still increasing your profit.
This leads to more sales and even higher profits.
The importance of a backend cannot be overstated. If you decide to sell your business in the future, having a backend system will significantly increase its value.
If you already have a business, it’s crucial to incorporate a backend. And if you’re starting a new venture, plan ahead for your backend offerings.
This will create a stronger and more secure business, allowing you to reach your retirement goals sooner.
