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Week 4: Digital Marketing Strategies Lesson Overview: In Week 4, we will explore various digital marketing strategies that will help you promote your online business, attract customers, and grow your brand. This lesson covers content marketing, blogging, video marketing, and podcasting, all essential tools in modern digital marketing. Learning Objectives: By the end of this lesson, you will: Understand…
Amateurs sit and wait… “Amateurs wait around for inspiration; the rest of us just get to work.” – Stephen King This quote is from Stephen King’s book On Writing: A Memoir of the Craft, and it’s pretty clear what he meant by it. After all, we’re talking about a man who’s written 65 novels (and counting), many of which…
Week 3: Building Your Online Presence Lesson Overview: In Week 3, we will focus on establishing a strong online presence, which is the foundation of any successful online business. This lesson covers the essentials of selecting a domain, choosing the right hosting provider, developing your website, and optimizing it for user experience and search engines. You’ll also learn the…
Week 2: Business Planning and Market Research Lesson Overview: In this lesson, we will cover the essential steps involved in planning and researching for your online business. A solid business plan is critical for success, and conducting market research allows you to understand the competitive landscape, target the right audience, and identify opportunities in your chosen market. Learning Objectives:…
When you look at your competitors in the digital product space, you’ll notice that many of them are offering eBooks, video courses, memberships, and similar products. These options are proven to be successful, and we’ve explored several of them in this website already. But there’s another product that’s gaining traction: creating and selling apps. Not only are apps increasingly…
As you’ve just learned, video courses are an excellent way to share information with your audience, particularly because they are perceived as highly valuable. Here’s another effective option, especially if you have a lot of content to share: Create a membership site where you can teach what you know. Membership sites can also provide access to tools, apps, and…
Are you currently selling info-products, such as books or access to membership sites? If so, that’s fantastic. However, if you’re not offering video courses as well, you could be missing out on additional revenue. The reason is straightforward, and as we’ve mentioned before in this guide: providing content in video format tends to have a higher perceived value. And…
Do you happen to sell text products like reports or books? If that’s the case, one great way to boost your revenue is by diving into the world of video creation to go along with those text products. Videos tend to carry a higher perceived value compared to text-based products. By including a video in your product offering, you’re…
Adding value to your offers through bonuses is a well-known tactic to increase conversions and revenue. However, many struggle with utilizing bonuses effectively. In this section, we will explore two approaches to bonus usage: • Strategically incorporating advertised bonuses to enhance conversions. • Implementing unadvertised bonuses to improve customer satisfaction post-sale. Let’s delve deeper into these strategies. Using Advertised…
When you think about popular sales platforms like Etsy, homemade physical goods usually come to mind. However, there’s also lucrative opportunity to sell digital goods on these traditional platforms. In this article, we’ll delve into this unexplored territory. Here are the key questions we’ll address: – What kind of digital products can you sell? – Where can you showcase…
Week 4: Digital Marketing Strategies Lesson Overview:…
Amateurs sit and wait… “Amateurs wait around…
