Best Ways to Dramatically Increase Traffic to Your Website
Businesses of all sizes are continually looking for ways to increase traffic to their websites.
Fortunately, there are many ways, both paid and free, that a business can gain more customers and see a marked increase in traffic to their site.
Here are the best methods for increasing traffic to your site.
Method #1 Paid Advertising
Display advertising, social media advertising, and paid search are all effective ways to attract customers and build your brand.
You can adjust your paid strategies depending on your goals.
Each paid channel has its own advantages and disadvantages, so before you include them in your budget, carefully research each method and make sure it is in line with your objective.
Method #2 Get Social
It’s no longer enough to merely produce high-quality content in the hopes that people will find it, you have to be proactive with your approach.
One of the best ways to boost traffic to your site is to use the many different social media platforms to promote your content.
Method #3 Write Irresistible Headlines
Your headline is one of the most critical parts of your content.
If you don’t have a compelling headline, even the most comprehensive blog post will go unread.
It is essential that you think carefully about your headline before you publish the content to your site.
Method #4 Target Long-Tail Keywords
If you already have your high commercial intent keywords covered, then it’s time to target the long-tail keywords.
Long-tail keywords make up a majority of web searches these days.
This means that if you’re not targeting them as a part of your SEO or paid search efforts, then you’re missing out on potential traffic.
Method #5 Start Guest Blogging
Despite what you may have heard, guest blogging isn’t dead.
Being able to secure a guest post on a reputable site can dramatically increase blog traffic to your site while helping to build your brand.
However, standards for guest blogging have changed, and spammy tactics could result in receiving stiff penalties.
Method #6 Internal Linking
The health of your site’s link profile isn’t only determined by how many other sites link back to yours, but it can also be affected by your internal linking.
When you create and publish content on your website, be sure to look out for opportunities to place internal links.
Not only does this help your SEO efforts, but it will also result in a better experience for your visitors.
These are just a few of the best ways to increase traffic to your website.
Using only one or a combination of several will bring the visitors to your site that you’ve been waiting for.
3 Crucial SEO Elements That Boost Website Traffic
Over the last several years, search engine optimization, SEO, has become a huge priority for marketers.
This is because the higher a company can reach on search engines, the more traffic, more leads, more conversions, and more sales they’ll gain.
Today, effectively utilizing SEO for your company site is a lot more complicated than merely adding the right words to your copy.
Here are the three crucial SEO elements, when done correctly, will help boost traffic to your website.
Keywords
The most fundamental aspect of SEO is to include keywords in your header tags, title, meta descriptions, and the body of your content.
They are what tell search engines what your site is about and they show them that your pages are relevant when users search for those particular keywords.
Your aim should be to use long-tail keywords.
By focusing on the long-tail keywords, you have a better chance of ranking well and attracting more qualified leads to your site.
Along with including keywords that tell what your site is about, you should also include location-based keywords.
Since the search engines have no idea where your business is located, you need to add city and regional names if you want your website to show up in searches of a particular area.
Content
In addition to including keywords, you need to make sure that your site has quality content if you want to rank well.
While search engines aren’t able to read your articles, they can look for a few signs to determine whether your content is worth recommending.
The first sign being the length.
You want to make sure that when you are creating pages, that they have substantial content.
Rather than writing short blurbs, which is easier to tackle, you should be aiming to create content that will provide comprehensive information to your visitors.
Back Linking
Your website is also ranked by the number of unique domain names that are linking back to your site.
The number of backlinks to your site indicates that other site owners are referencing your content on their websites.
You can increase the number of backlinks pointing to your site by guest blogging.
Not only will this get more sites to point back to your site, but it is also a great way to increase traffic and gain new audiences.
If you want to attract more visitors to your site, then you need to include these three crucial elements of SEO.
5 Smart Ways to Increase Your Website’s Organic Traffic
At times, it can be challenging to improve the organic traffic to your website, but when you apply the correct SEO strategies, you’ll eventually see a payoff from all your hard work.
What makes search engine traffic so great is that it is both targeted and relevant.
Here are five ways that you can use to increase organic traffic to your website.
Optimize For Your Audience, Not the Search Engines
The most important thing you can do to increase organic traffic to your site is to write for your audience, so you know exactly who you are addressing in your content.
By creating quality, value-added content that resonates with your targeted audience, your SEO will naturally improve.
This requires you to understand the central issues of your audience and utilizing the keywords that they use in search queries.
Blog Regularly
Regular blogging is one of the most effective ways to increase organic traffic to your site.
It allows you to go more in-depth than your website and creates an extensive catalog of helpful, audience-optimized content, which is centered on your niche market.
However, poorly-written, spammy, content will do more harm than good.
Use Long Tail Keywords
Don’t merely use the most popular keywords in your market.
You need to use keywords that are specific to your product or service.
After a time, Google and other search engines will recognize your site or blog as a destination for that particular subject.
This will substantially boost your content in search rankings and allow your ideal customer to find you.
Get Your Meta Data Down
Your site’s meta title, URL, and description are three critical aspects for an optimized website or blog post.
Your metadata is a simple but effective way to optimize your site for the search engines.
However, it’s not enough to merely add a plugin; you have to work on each page separately.
Use Internal Links
As you build up a decent back catalog of content, you want to start linking to those pages in your blogs and throughout your website to guide your audience to more relevant content.
Adding internal links can keep your visitors on your site for more extended periods, which will help to boost your search rankings.
Ultimately, to increase organic traffic to your site, you need to provide your customers with what they want, quality information, advice, and insight.
6 Free SEO Tools to Dramatically Increase Your Site’s Search Engine Ranking
Every small business hopes to be found online, but accomplishing that is not always an easy task.
While you can create a killer website, if you aren’t using search engine optimization (SEO) techniques, you won’t be able to drive traffic to your site.
To help boost your rankings, here are some of the best SEO tools that you can get for free.
Google Trends
This is the go-to tool for determining the best keywords for your site.
It allows you to view how search queries change over time when people search for your keyword.
It also compares different words and phrases to see which ones will work best.
With this information, you can use the right phrases on your site and within your blog posts to help boost your website traffic.
Browseo
This tool will show you how a search engine views your site.
It strips down your site to the base level, getting rid of the fonts, headers, and images to display the relevant SEO information.
When you can look at your site this way, you can see what might need improvement.
To use the tool, enter your URL into the site.
Screaming Frog
This tool will crawl your website and look for SEO roadblocks and will provide you with a detailed report of the problem areas within your site.
It will look for broken links, oversized files, missing metadata, duplicate pages, and internal links.
You can use the results to improve your SEO and website.
GTmetrix
Having slow page speed can significantly hinder your SEO efforts.
If you didn’t already know, site speed plays a significant role in search engine rankings.
Use GTmetrix to double check the load rate of your site.
To do this, enter your URL into the site, and get a score on your page speed and a list of ways that you can improve.
Rank Checker
Find out where your website lands in search engine results with Rank Checker.
It will show you where your site shows up and will provide you with useful tips on how to improve your site.
You can install the button on your toolbar, so you have easy access to the information.
With this tool, you can keep a close eye on where your website stands.
Responsive Design
Test Search engines give special treatment to websites that look great on all devices, no matter their orientation or size.
To make sure your site looks sharp on every device, make sure to use responsive website design.
If you aren’t sure if your site uses a responsive design you can use this free tool to check.
With the help of these six, free SEO tools you can ensure that your site will rank higher on the search engines and drive more traffic to your site.
4 Reasons Why You Should Consider Utilizing Paid Advertising
When it comes to driving more traffic to your website, there are several strategies that you can employ that won’t cost you a dime.
From SEO and social media to emails and contests, you can essentially gain enough traffic from these free methods to make the return on your investment well worth it.
However, if your business has a budget for marketing expenses, you may want to consider putting it to good use and utilize the various online paid advertising options available.
Paid marketing has proven to be extremely useful in many instances, and will be sure to bring you a ton of traffic.
Here are four reasons why you should consider utilizing paid advertising to drive more traffic to your site.
Faster Results
SEO and other free marketing tactics are quite effective, but they don’t provide you with instant results.
It can take months, and sometimes years to build up an online presence and see a substantial boost in your website traffic.
When you opt to utilize the paid advertising options available your target audience is urged to click through to your site immediately.
That means, that once your ad campaign is live, you can expect to see an immediate boost in traffic to your website.
Budget Friendly
No matter what kind of marketing budget that you have, you are sure to find a paid advertising solution that will fit your needs.
With lower budget offerings, you may have less of a reach, than with a higher budget, but it will still bring a significant amount of traffic to your site.
Make sure you do your research to determine the best option that will fit within your budget.
Mostly Automated
For the most part, a majority of the paid advertising options are automated.
The only thing that you will need to spend time completing is the initial setup of your campaign.
After you set your campaign up, make the payments, and finalize how long it will run, the program will take over, and you can just sit back and watch the traffic flow.
Predictable Growth
With the other forms of marketing, there is an unknown element.
There is no guarantee that people will find your site through social media or search engines.
With paid advertising, there is a higher degree of predictability, and you have ensured a good return on your investment.
As you get more traffic to your site and increase your conversion rate, you can start to increase your budget and see a better return on your investment.
5 Ways to Boost Your Social Media Traffic Immediately
Building web traffic through your social media platforms is a lot like a city planner knowing how to get traffic in and out of a city efficiently.
Getting people to your website through engagement on social media can be tricky, especially if you have a limited budget and are already trying to utilize paid advertising.
To get your social media traffic rolling, here are five things that you can do to get more people to your social channels, and ultimately your website.
Use Visuals to Inspire Your Audience
First impressions are essential when you are trying to boost your social media traffic.
Visuals, more times than not, help us to make decisions.
People want visual content to ensure that their purchasing decision is valid.
When customers can view a product video or demo, they are more likely to make a buying decision when compared to reading a text review.
Make Easily Shareable Content
Having a mobile-friendly website is extremely important.
In fact, data shows that 65 percent of time spent on social media was through a mobile device, and almost 40 percent of news content was accessed on a mobile device rather than a desktop.
With an increase in mobile use, it is more important than ever for your content to be easily read on a mobile device as well as being simple to share.
Improve Your SEO
While you want your readers to be able to share your content easily, you also need to make sure that your content is being shared correctly, as well as effectively.
At some point, you’ll have to consider upping your SEO best practices.
When you want to bolster your social traffic, optimizing your content for search engines can have a tremendous impact on the amount of web traffic you see.
Know the Best Times to Post
The key to building a substantial following on social media is all about consistency.
The more consistent you are, the higher chances you have of being seen by your target audience.
When you start to see a spike in social media traffic, don’t slow down on your posting.
It’s crucial to keep a daily publishing schedule if you want to build your social media traffic effectively.
Research Your Competition
A tried and true marketing strategy is to find out how well your competition is doing.
Social media competitive analysis helps you dissect the traffic you gain from social media.
It helps you to quickly locate key performance metrics and see how similar audiences respond to your competitor’s social media posts.
Increasing your social media traffic starts with effectively managing your social media channels.
Don’t hurt your website traffic by making your social media campaign a one-way strategy.
How to Utilize Social Media to Boost Your Website Traffic
Social media has become an essential part of our lives, which makes it one of the most powerful marketing and advertising tools for businesses of all size.
If you want to upgrade and extend your business, social media can help drive more traffic to your site.
Here are the best tips for using social media to boost traffic to your website dramatically.
Utilize Social Media Integration
Utilizing the various buttons on social media is one of the most popular ways to boost traffic to your website by using social media integration.
The follow buttons are similar to a loyalty program.
When followers and fans use the Follow button, it gives you an opportunity to interact with them directly.
It will allow you to keep them updated on changes, news, offers, and discounts by inviting them to check them out.
This is an essential aspect to have, especially if you don’t have a blog or email subscription option.
There are also the share buttons that allow your views to help amplify the reach of your website.
With share buttons, you get to extend and increase your audience quickly.
Be sure to include Share buttons on every page that could potentially gain you more visibility on the Internet.
Feeds
Another option that you can take advantage of is to include embedded social feeds on your website.
You can opt to spotlight your latest tweets or Facebook posts on a sidebar.
Depending on the nature of your business, you can also consider including more visual interactions with your customers and include your most recent Instagram or Pinterest posts to increase your visibility.
Social Media Account Logins
If your website requires your customers to register by creating an account and logging in, you may want to consider including social media login capabilities.
Doing this will allow your customers to experience a seamless registration process that is much simpler and more straightforward than the standard way.
Recent studies have shown that three out of four guests choose to use and their existing social media account when logging in.
This means that the benefits form including this functionality on your website is almost guaranteed.
Boost Your Web Traffic with These 5 Email Marketing Techniques
Email marketing is an effective and inexpensive way to reach both your current customers as well as your prospective customers.
Correctly creating a strong email marketing campaign can take your business to the next level and provide you with a healthy ROI.
Also, you can effectively leverage your email marketing campaign to increase traffic to your website and enhance subscriber engagement with your company.
Here are five email marketing techniques to help boost your web traffic.
Start with a Healthy List of Subscribers
The most important thing when planning to build an effective email marketing campaign is your subscriber list.
Instead of buying a subscriber list from a third party, it’s better for you to use effective strategies to grow your subscriber list and employ a double opt-in procedure for your emails.
Doing this will ensure that your list is comprised of quality subscribers who are genuinely interested in hearing from your company, and will increase your traffic as well as repeat visits.
Keep Your Landing Pages in Sync
If you want to keep the email subscribers engaged when they make it to your website, you need to have relevant landing pages that convey even more information about the offer from the email.
Directing your subscribers to a relevant landing page will help to increase the traffic to your website.
Create Lists Based on Subscriber Interests
It is essential that those who subscribe to your email list receive emails that contain information that interests them.
When creating your initial opt-in request, make sure to include a clickable list that subscribers can use to share their interests and then only share emails with information that focuses on those interests.
Monitor Your Email Metrics
To understand which email marketing campaigns are working you need to keep a close eye on your email marketing metrics.
If you discover that your click-through rates aren’t in line with your expectations, it might be time to create a better email copy and consider adjusting the placement, design, or text of the call-to-action buttons.
Many email service providers will provide you with the tools to check your metrics.
Combine the Email with Social Media
To enhance the visibility of your website, you need to integrate your social media and email marketing campaigns.
Highlight your social media sharing icons in the emails and impart consistent marketing experience throughout the marketing channels.
A well thought-out and well-designed email marketing campaign can encourage your subscribers to stop by your website, click on the offers, and convince them to make a purchase.
Correctly execute it and quickly reach your website traffic goals.
Tops Ways Guest Blogging Can Grow Your Online Audience
One of the single most important ways for you to grow your blog audience and increase traffic to your website is guest blogging.
Guest blogging has become an excellent way for businesses to connect with new readers and get your name out.
There are three reasons why guest blogging is such a crucial strategy for every company to build their influence online and increase traffic to their site.
It Builds Relationships
All bloggers need high-quality content.
When you are a good guest blogger, you can add value to another person’s blog, which will result in building relationships with other bloggers.
A large percentage of the conversations that are happening on the Internet come from bloggers, especially on social media sites like Twitter and Facebook, and can be hugely influential.
This makes them good friends to have.
It’s Good for Search Engines
When you are guest blogging for another site, you must make sure that the host blogger includes a link to your website in the post somewhere.
This is non-negotiable. Over time, the backlinks that you establish through guest posting will help to significantly raise the value of your website in the search engines.
This will make your content easier to find and help to boost your site traffic substantially.
It Introduces Your Business to New Audiences
The best part of being a guest blogger is that it allows you to enter a community that has already been established and share your message with potential new customers.
Guest blogging allows you to connect with new people, which can benefit you if done correctly.
If you’re adding value to a discussion, over time, you will convert more readers, followers, and fans, increasing traffic to your website.
On the other hand, if all you do are doing is selling and asking, you may end up with the reputation of being “that guy” and lose any chance you have of bringing them to your site.
It is essential that you remember when guest blogging you always want to add value and help people.
According to studies, when it comes to SEO, guest blogging on other sites is five times as valuable as merely creating content on your own site, as long as you can get the backlink.
This makes guest blogging an excellent way to extend your reach and boost traffic to your website.
