Just The Facts: How Research Validates Your Voice
You know, newspapers really hate two things: getting scooped and being wrong.
If they mess up, they have to print a retraction a tiny “We regret the error” note hidden on page two to cover their butts legally.
Let me tell you, if you’re the reason a newspaper or any media outlet spreads false info, they won’t forget about you.
Every time the phone rings and an angry reader calls, they’ll remember who caused the mess.
To steer clear of this mess, you got to check your facts. Pretend you’re a lawyer – any hearsay is out the window.
The editor is the judge, and they’ll hold you in contempt if you try to slip in unverified info before the jury, aka the readers.
Fact-checking can boost your rep in the biz. If you make mistakes that end up in print, it could cost you more than just your credibility.
Editors will thank you if they don’t have to run around town verifying sketchy facts.
If your press release is full of complex stuff, give the editor a contact so they can double-check if needed.
When you’re crafting your release, don’t assume anything. If you’re not sure, keep it out.
Companies and orgs won’t be happy if wrong info gets out, and newspapers won’t be thrilled with you for a long time.
Even the most reliable sources need a double-check. No matter how much of an expert they are, verify their info.
Mistakes can happen, so it’s on you to make sure everything’s accurate.
For stories about specific people or positions, go straight to the source. Don’t rely on the VP’s secretary for info on the VP.
Reach out directly for firsthand quotes to keep things clear and avoid any mix-ups.
Don’t hesitate to ask your sources for clarification if things don’t add up. If different sources give conflicting info, go back and get the facts straight.
Timeliness is key – make follow-up calls to ensure your info is still on point before publishing.
Don’t release info until you’re sure it’s legit.
Use a mix of sources for your info – in-house contacts, investigative research, whatever gets the job done.
Whether it’s about your company’s new policy or its impact on the community, thorough research is key.
Wonder what the current problem is and how it’s being addressed?
If a company is introducing a groundbreaking method to handle and dispose of waste, it’s worth noting that this solution could be tackling an issue people aren’t even aware of.
By doing so, the company is a hero without resorting to a press release filled with boasting and bragging.
The public library is a treasure trove of free information to all.
Librarians excel at helping you find the information you seek, so don’t hesitate to ask for assistance if you hit a roadblock.
One of the library’s greatest assets is its wealth of historical information readily available at your fingertips.
While you’re there, take the time to familiarize yourself with the specific media outlets you’re targeting to understand their style.
Don’t limit yourself to just the public library – there are numerous other sources to explore for the information you need.
Large corporations often have an in-house library or records room where you can conduct research.
Take the time to see if you’re allowed access to these resources, as they can provide a deeper understanding of your subject matter.
Universities in the area also offer a variety of sources, including studies and reports that can serve as authoritative references for your press release.
Remember to check if the library has connections to other libraries in the district – you can request materials your library doesn’t carry, expanding your resource pool at no additional cost.
For specific facts and figures, consult the best available almanac or reference book containing a wealth of scientific information.
Ensure you’re using the most recent edition, as population figures and counts can fluctuate rapidly.
When sourcing geographical information, refer to atlases or encyclopedias to avoid ambiguity in your communication.
Utilize current abstracts for statistical data, converting complex statistics into reader-friendly information that enhances the credibility of your news item.
When incorporating quotes, verify the source and accuracy, especially when attributing quotes to celebrities or company representatives.
It’s advisable to confirm quotes with the source before finalizing the press release.
Research extends beyond library resources and phone calls – leverage the Freedom of Information Act to access government information for your press release.
Utilizing non-classified government documents adds credibility to your piece.
Census data can be instrumental in demonstrating how a company’s product or service positively impacts the community.
When needing legal decisions to support your information, consult resources like the Index to Legal Periodicals for accurate information and court rulings relevant to your subject.
Government agencies like the FBI, FCC, and FDA issue annual reports that provide valuable regional information impacting the audience.
With the abundance of technology today, conducting an internet search on your subject yields thousands of results at the click of a button.
Exercise caution and verify the accuracy of information obtained online, as not everything you find may be reliable.
When evaluating the accuracy of information found on a website, it’s crucial to verify the credibility of the source.
Simply taking “Andy’s Website on Pollution” at face value when it claims that half of the country’s water sources are contaminated with E.coli bacteria is not enough.
To deem Andy as a reliable source, one must confirm whether he holds a position such as the Director Water Waste Management for the United States Government.
While the internet can be a valuable resource for finding leads, it’s essential to approach the information critically.
It may introduce new perspectives and lead you to other sources that can provide accuracy and credibility to your work.
Utilizing a public online database from your local library offers a convenient way to combine internet research with traditional resources.
Interviews play a significant role in gathering information for your research. Before conducting an interview, take the time to prepare thoughtful questions.
Your source, whether in person or over the phone, does not have the patience to wait for you to organize your thoughts and notes on the spot.
Sit down beforehand, consider the nature of your piece, and outline key aspects of the topic you wish to discuss.
When conducting interviews, consider using a mini-recorder to ensure accuracy and efficiency. However, don’t solely rely on recording devices.
Take detailed notes during the conversation to avoid having to ask the source to repeat information later due to technical issues.
This kind of unprofessionalism can deter sources from cooperating with you in the future.
Make sure to jot down as much as you can during your conversation with a source.
It’s crucial not to leave them hanging or risk having to call them back due to a failed recording.
This kind of unprofessionalism can make them hesitant to collaborate with you again in the future.
When meeting with a source, there are a few key points you should clarify:
– What specific information do you need? It’s essential because the source may not be aware of the purpose of the interview or the topic you’re covering.
– Why do you need this information? Some details may be sensitive, and sources might not be willing to share unless it’s necessary for the topic.
– How will you use this information? Honesty is key here to ensure your source doesn’t feel misled or betrayed by how their information is used in your press release.
Before heading to the interview, take the time to research your subject and the person you’re meeting.
Understanding their background can shed light on why they left a company or their aspirations for their business.
If you come across sensitive information that could harm others, weigh the impact before sharing it publicly.
Not everything you know needs to be disclosed without considering the consequences on others.
Presenting your press release confidently and with well-researched facts can earn you respect from editors.
Building a reputation for accuracy and reliability can lead to more opportunities to write on various topics.
On the flip side, neglecting journalistic standards by including misinformation or unreliable sources can damage your credibility with editors.
It’s essential to deliver accurate and factual content to maintain professional relationships.
Crafting a successful press release requires thorough groundwork to ensure newsworthy and trustworthy content.
The more effort you put into creating a credible piece, the higher the chances of a successful press release campaign.
Go To Profit from Press Releases Part 1
Go To Profit from Press Releases Part 3
Go To Profit from Press Releases Part 4
Go To Profit from Press Releases Part 5
