The “Code Cracker”
The “I’ve finally cracked the code…” tells your prospects that your obsession or dedication to solving their problem has finally paid off. You could also tell them how much time, money, research, etc., has been invested in your product.
The “Admit It”
The “I’ll tell you what most (type of experts/your competition) don’t want to admit…” tells your prospects that your competition is hiding something from them. Whatever you find and decide to expose should persuade them to purchase your product.
The “Change Your Mind”
The “I wasn’t going to tell you this but….” tells your prospects that you weren’t going to reveal a specific piece of information but had second thoughts. If the information is beneficial to them, they will feel grateful that you changed your mind and possibly buy your product in return.
The “the truth is, if you aren’t (your product’s benefit), then you’re (negative effect)…” tells your prospects if they don’t own your product then they will continue to have specific problems. If you are a recognized authority or reputable business, they will automatically assume what you’re saying is the truth.
The “Full Profits”
The “I am giving away 100% commissions if you want to promote this…” tells your prospects that if they order your product, they will need to make just one sale in order to make their money back. Unlike normal resell rights, you can have it set up as an affiliate program that gives them 100% commissions. It will be less work for your customers and all they will need is an affiliate link.
The “Twisted Their Arm”
The “(business/person’s name) never lets anyone promote this…” tells your prospects that your affiliate product or offer is exclusive and they are the only ones viewing it. You can tell your prospects that you convinced the product owner or twisted the product owner’s arm to offer it to them.
The “Jumping Around”
The “like me back then, you’re probably jumping from one product to another and not benefiting…” tells your prospects that you had the same experience as they do now. You can tell them you changed all that after you decided to create your own solution, which would be the product you’re selling. You just need to tell them why yours works and the competition’s doesn’t.
The “Health Warning”
The “major health warning: (your product’s name) is very addictive…” tells your prospects to take notice because most people value their health. Once you have their attention, you can tell them the benefits of your prospect and why it’s so addictive.
The “Not Created Equal”
The “not every (your type of product) is created equal…” tells your prospects not to assume that your or your competition’s products offer the same features and benefits. You need to tell them the beneficial differences that will persuade them to purchase your product.
The “Eye It Yourself”
The “for your eyes only…” tells your prospects that your message or offer is just for their private viewing. Your subscribers will like the fact that they will get closed-door knowledge about your product and will have the first-chance opportunity to benefit from it.
The “Fix Or Fear It”
The “it’s an essential tool and without it, you may as well (negative effect)…” tells your prospects that your product is a tool that will help them fix their problem. Plus, fear of a negative situation is a very strong motivation.
The “Product Retirement”
The “I’ll be retiring this product when I hit an undisclosed number of sales…” tells your prospects that they better order now because they don’t know how close you are to your target number. You can tell them since they are still reading this, there are still some available and you’re very close to your sales goal.
The “Web Site XXX”
The “you’ll learn about http:///www.XXXXXX.com that will (a strong benefit)…” tells your prospects that you know about a secret or little known web site that will help them gain their desired benefit. It could be part of your main product or a bonus product.
The “Read The Proof”
The “make sure you read the testimonial from (the person’s name)…” tells and reminds your prospects to read your most persuasive testimonial. It could be from a reputable expert, have an audio or video message, a way to contact them personally, etc.
The “Mirror It”
The “check this out, it’s (a famous product), well almost…” tells your prospects that your product is similar to another successful product. You should just make sure that your target audience knows about the product and they like it.
The “High Failure Rate”
The “(no.%) of (your target audience) fail, Why is that figure so high?…” tells your prospects they will likely fail at reaching their goals. You can tell them people fail because they are missing an important component that they didn’t know about, which would be your product. You could use a list of testimonials in which people state that they didn’t have any success until they purchased your product.
The “Living Proof”
The “he/she is living proof that anyone in the world can…” tells your prospects they too can improve their life even if they have some type of disadvantage. It could be a number of disadvantages like if they are poor, if they have a handicap, if they are temporarily homeless, if they are in bad health, etc.
The “Having Hard Times?”
The “I’ve had tons of e-mails from people asking me if they could make payments…” tells your prospects that if they weren’t able to afford your product before, now they can because you are offering a payment plan. This would help you get orders from people that are in between pay periods, have just lost their job, are in debt, on a tight budget, etc.
The “Buy Or Read”
The “it will cost you ($) or keep reading to find out how to get it for free…” tells your prospects they can pay for their desired benefit or, better yet, get it for no cost. You could have them refer some friends to your web site, give a testimonial or success story, join your affiliate program, etc. You could still make money by selling them something different with a one time offer.
The “Last Time”
The “don’t blink, over (no.) thousand people visit our web site – the last time we offered something like this…” tells your prospects that they won’t have time to pause and think about purchasing your product as it may sell out fast. You could even tell them that you expect the number of visitors to be higher this time because you asked a few JV partners to help promote it.
The “Through The Wringer”
The “the (no.) (months/years) of testing, experimenting, tweaking and collecting case studies are finally done…” tells your prospects that your product has been put through the wringer and is finally ready for release. You could tell them you hired a whole research team (if true) to develop the product and even tell them how much it cost you.
The “Future Release Bonus”
The “purchase through my affiliate link and I’ll give you my (your product’s name) which will cost ($) when it’s released on (date)…” tells your prospects they will get a future product that will cost more (if true) than what they will be paying for your affiliate product. It’s a real bargain, they are getting more for spending less.
The “Spill The Beans”
The “I didn’t want to reveal that much but (the interviewer’s name) squeezed all my secrets out of me…” tells your prospects that they should read or listen to the interview you did because you accidentally released closely guarded information. Of course, you could try to sell them your product at the end of the interview.
The “Meet In Person”
The “let’s meet in person…” tells your prospects that you want to talk to them live, in person. If that is the subject of your e-mail, they will be interested in why because the Internet is usually so impersonal in nature and they wouldn’t get that many offers. You could invite them to a seminar, a mastermind group, a workshop, even for dinner, etc.
The “after hours of negotiating I finally talked (business person’s name) into giving you a special deal…” tells your prospects you gave up a lot of your personal time to get them a discount. They will appreciate that and likely respond to the time you gave up to save them some money.
The “Sell And Profit All”
The “the highest earning affiliate from the month of (the month) will receive 100% of their sales, instead of the normal (no.%) commission…” tells your prospects that if they win your affiliate contest, they can keep all the profits. You could even offer higher than normal commission levels to people who come in second and third place.
The “Going To Lose”
The “you are about to lose ($)…” tells your prospects that you are about to raise the price of your product. If they were interested in buying it later on and they wait, they will actually lose money. You could also tell them exactly how many (hours/days) they have until you raise the price.
The “We’ll Pay You”
The “we’ll pay you ($) if you don’t (your product’s benefit)…” tells your prospects that you’ll pay them money if they don’t gain their desired benefit with your product. You can tell them you are taking all the risk since you are giving them money rather than their investment back, and they can even keep the product. You can even tell them even if the product is damaged they will still get your guarantee. To protect yourself, tell them they first need to prove they used your product to the fullest before they get the guarantee.
The “Huge Favor”
The “I need a huge favor…” tells your prospects that you have a special request that they could help you with. Most people are open to doing small favors for people, especially if they already like or respect you. You could ask them favors that could actually make you money, like visit your web site to see how you could improve it or review you free viral e-book and see if it reads well, etc.
The “Later On”
The “new bonuses will be added on (dates and times)…” tells your prospects that you will being adding even more bonuses to your product on specific future dates. It will either persuade people to buy now or make them keep coming back to check out the new bonuses till it finally persuades them to buy. You could add more curiosity by giving them juicy hints or clues about your upcoming bonuses. It will just keep getting more and more tempting for them to buy.
The “Only Live Once”
The “you only live once…” tells your prospects that life is too short to waste and they shouldn’t hesitate to gain their desired benefits. They will want to spend their money where it will pay off, so you’ll just need to prove that your product is the right investment.
The “Whichever Comes First”
The “it ends on (date) or until (no.) copies have been sold, whichever comes first…” tells your prospects that it’s up in the air which event will come first. If they are even a little interested they may buy to secure their copy of your product.
The “guess what kind of product I will be releasing on (date), here is a clue…” tells your prospects to feel very curious about what kind of product you will be launching. It will build immense anticipation during your pre-launch. You could even have them check back each (day or week) to get a new clue.
The “No Scare”
The “I’m not going to scare you into purchasing my product…” tells your prospects that you won’t be using any ‘fear tactics’ in your sales letter. You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.
The “this e-mail was so funny I was turning blue from laughing so hard…” tells your prospects that you received a ridiculous e-mail from a fellow subscriber. It could be someone complaining about your prices, sales offer, your content, etc. You could tell your prospects that you won’t reveal the author’s name but you will show them the exact, hilarious quotes. Of course this could be an attractive lead-in to sell them one of your products.
The “They Threaten Me”
The “I’ve received actual threats from a fellow marketer…” tells your prospects that somebody they might know of could be threatening you. You could say that it made you so mad that you’re going to do even more of what the marketer is harassing you about. It could be using lower than usual prices, holding a sale for a longer period of time, etc. If the marketer is well known, you could even tell them that you will give them a revealing clue about who the marketer is if they purchase your product.
The “we’ve eliminated all of the obstacles for you…” tells your prospects that they won’t have any roadblocks in the way to reach their intended goals. You could offer a no-risk guarantee, payment plans, a ‘try before you buy’ time period, etc.
The “Panel of Experts”
The “here are the (no.) expert contributors that have helped me create this product…” tells your prospects that your product idea must have been awesome for all those experts to contribute to it. Plus, you could ask all those contributors to promote the product too, so your prospects will see the buzz about it.
The “Early Advantage”
The “get it early before everyone else finds out about it…” tells your prospects that once the buzz start about your product, it could sell out or their competition will get their hands on it too. Plus, they may want to capitalize on the early buzz of the product by joining your affiliate program.
The “Broke And Depressed?”
The “spent (hundreds/thousands) on (your type of product) and haven’t (your product’s benefit) yet?…” tells your prospects that they wasted their money on tons of products and have nothing to show for it. You can tell them not to be embarrassed because you did too, of course, until you found the product that you are currently selling.
The “you are about to have one of those “aha” moments…” tells your prospects that they are going to finally become clear about how they will gain their desired benefit. To do this you need to represent your product like one of the miracle-like ideas that none of your competition has thought of yet.
The “Business Meeting”
The “when I first told my business partner about my product idea (she/he) fell out of their chair…” tells your prospects that your product is so good that your partner knew it would be a profitable investment. Most people know the most profitable products are the ones that deliver the best results.
The “Buy Vs Create”
The “you are getting a (no.) discount compared to what I paid to create this product…” tells your prospects that you had to pay way more than they will have to pay for the same benefits. You could even show them the quotes or a copy of the invoices/receipts that you paid for the product to be developed.
The “Make Them Smile”
The “make your (a family member/friend) smile…” tells your prospects that your product will give their loved ones a positive physical reaction. It could be making them jump for joy, laugh out loud, have a look of love, raise their arms from excitement, dancing in celebration, etc. Most people like to make their family and friends feel good.
The “Bad Review”
The “read my negative review of (product’s name)…” tells your prospects that you didn’t enjoy certain aspects of the affiliate product. Using a negative review will gain their attention because people don’t see them a whole lot and it creates controversy. You should tell them the minor things that you didn’t like but still tell them the overall product is good quality (if true) then they may still end up ordering from your affiliate link.
The “One Word Translation”
The “this translates into one word: (a benefit word)…” tells your prospects that you are simplizing your offer to one persuasive word. You could even include the definition of the word if it sounds persuasive. For example, if you were selling a Valentine’s Day box of chocolates you could say “This translates to one word: LOVE!”
The “Heard It Before?”
The “think you’ve heard it all before? Please STOP and think again…” tells your prospects that your product is unlike anything they have even heard of before. They will at least take a little time to read your offer, even if it sounds familiar to another product in your niche. They will want to see what’s so different about your product.
The “Beta Version”
The “if you order the beta version now, you will get a (no.)% discount…” tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper. You could always tell them they will get the final version of your product when it’s complete.
The “Sell One”
The “make a least one affiliate sale this month and you’ll get…” tells your current or future affiliates that all they have to do is make one tiny sales and they will be rewarded. You could give them a bonus product, a discount, consulting, etc.
The “Unbelievable Story”
The “do you ever hear unbelievable stories of people (your product’s benefit)? Well, they are true…” tells your prospects that those success stories aren’t just old wives’ tales. You could tell them they can read or listen to some of those stories on your web site from people that have bought your product.
The “Hidden Link”
The “if you don’t want to pay ($) for (your product’s name), just click on…” tells your prospects that you are actually selling your product but they can get it for free if they click on a hidden access link in your sales page. It increases the perceived value of your freebie and you can always sell them something else on the next page.
The “It’s Your Fault”
The “you have a choice, do nothing and (a negative effect) or buy (your product’s name) and (beneficial effect)…” tells your prospects that it will be their own fault if they don’t gain their desired benefit. Since most people don’t want to blame their problems on themselves, they will be tempted to order your product.
The “Read Before Resell”
The “you can’t order the resell rights till (date/time) but you can download the products here…” tells your prospects that they can have the products in their hands before they buy the rights to them. It could work for resell rights, master resell rights, branding rights, private label rights, etc.
The “It’s Being Sold”
The “this product is presently selling for a whopping ($), you can see it for sale at (the URL), but you’ll get as a bonus…” tells your prospects that if they purchase your product, they will get a bonus product that is currently selling every day. It will make your main product seem like a bargain, especially if the bonus is being sold for more than what your product costs. You can tell them that you made a deal with the owner.
The “It’s Your Turn”
The “I turned my life around, now it’s your turn to get focused…” tells your prospects to get motivated and transform their lives with the help of your product. Tell them they need to remove the constant distractions and negative people in their life that have been holding them back from reaching their goals.
The “Broke And Homeless”
The “I went broke and nearly lost my wife and kids…” tells your prospects that you invested in too many products that never worked to gain your desired benefit and it created financial problems for you and your family. You can tell them everything changed when you discovered the product you are selling now. If they are in a similar situation, they will relate and likely purchase your product.
The “Under A Rock?”
The “unless you’ve been under a rock for the last (no.) (days/months)…” tells your prospects that the buzz they have been hearing about your product or your niche market is true. People may hear the buzz about something but won’t take action until they are persuaded with beneficial, convincing evidence.
The “Try It”
The “you don’t even have to buy my product now, just try it for $1 down and I’ll bill you in thirty days for the rest…” tells your prospects they can get the benefits of your product without investing a lot of money up front. You can even tell them if they don’t like your product, you’ll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I’m sure they won’t return it.
The “Fall For It”
The “(no.) of 10 people fall for (a negative experience)…” tells your prospects that most people will end up purchasing your competition’s product because they are mislead about a certain benefit of it. You can tell them that your product actually delivers that benefit or their money back.
The “after numerous requests, I re-launched my sale but, to be fair to the first-time buyers, I had to raise the price a little…” tells your prospects that if they miss out on your first sale, they can still purchase your product for a lower than normal price. They will have another chance to purchase it again before the price goes back to normal.
The “Turn The Tables”
The “have you been a victim of (something bad your competition did)? Discover how to turn the tables on them…” tells your prospects that if they had a bad experience with your competition, they can easily get back at them. You can tell them they can repay the competition by purchasing your product and giving a testimonial that tells everyone their bad experience with them.
The “Over The Shoulder”
The “you’ll get to look over my shoulder and see how (your product’s benefit)…” tells your prospects they will get to see you live in person or on video. They will like the fact they won’t just be told how to gain their benefit but be showed the ins and outs of how to do it.
The “Invest In Yourself”
The “you can finally improve your life by just investing ($) in yourself…” tells your prospects that by buying your product, they are actually giving the money to themselves in the form of benefits. You could even sweeten the deal by giving them a few bonuses that are worth more than they are paying for your product. It will show them that you are investing in them too.
The “Heard The Gossip?”
The “have you heard the gossip about…” tells your prospects that if they haven’t already heard the rumors, you’ll tell them the details on your web site. It will grab their attention because people love to hear gossip. Why do you think all those tabloids are so popular? Just make sure the gossip somehow persuades them to purchase your product.
The “Just Remove It”
The “instead of always (negative effect/action), you should eliminate it from your life…” tells your prospects they should get rid of their nagging problems by using your product. Maybe they are already getting their desired benefit with another product but it could have a negative side effect that your product doesn’t have.
The “imagine (a positive effect/action) your children…” tells your prospects to think how your product will benefit their children. Most parents will go great lengths to improve the relationship with their kids or to improve their lives.
The “Long Run”
The “forget about paying an ongoing monthly fee to (your product’s benefit)…” tells your prospects that unlike your competition, you offer the same benefits for a one time fee. You can remind them that paying a monthly fee will be more costly in the long run.
The “Register Or Refund”
The “I’ll refund your registration fee if you are not accepted…” tells your prospects that they will have to submit an application and pay a small fee first in order to purchase your product. It’ll make your product look guarded and valuable. You can tell them you are doing this to separate the pretenders from the serious people.
The “All In The Name”
The “my new product is named (your product’s name) but that’s all I can tell you right now…” tells your prospects they won’t know what your product is all about until you launch it, so they should register for your free teleconference. You could also give them a mouthwatering hint about it.
The “Have A Drink”
The “go get your soda pop or cup of coffee and them come back and read this…” tells your prospects that your sales letter is kind of long and you want them to be comfortable and awake when they read what you have to say. The more focused they are on what you have to say, the more persuaded they will be to purchase your product.
The “They Said Yes”
The “(no.) out (no.) marketers have already said yes to my JV offer…” tells your prospects that a lot of marketers liked your preview product and are excited about your next product launch. Most marketers know that products sell better when there is a pre-launch and when a big buzz surrounds the launch.
The “Illegal Copying”
The “I caught someone selling illegal copies of my product cheaply…” tells your prospects that someone stole and profited from your product. You could tell them since they devalued your product by selling it for such a low price that you’re going to start selling it at the same price. Of course, don’t use this unless it’s true.
The “First To Reply”
The “if you’re one of the first (no.) to reply to this e-mail with (whatever) in the subject line, I’ll give you a free trial of (your product’s name)…” tells your prospects that you will reward them with a free trial, which sounds more personal. You could waive the first month’s payment if it’s a membership site or wait thirty days to bill them for the one time fee product.
The “here are the rules for my affiliate program…” tells your prospects that you actively protecting your product, affiliate program and your affiliates. People like to promote things that are regulated. Some of your rules could be: don’t spam, don’t make misleading claims, don’t promote on adult sites, etc.
The “My Conditions”
The “here are the terms and conditions of the (type of rights) resell rights…” tells your prospects that you will regulate the resell, master or private label rights so the product doesn’t get saturated or devalued. Some of the rules could be: you can’t give it away, can’t sell it on online auctions, it can’t be bundled, can’t be put into a membership site, etc.
The “JV And Discount”
The “become my JV partner and get a (no.)% discount…” tells your prospects that if they join your affiliate program, you’ll give them a discount on the product they promote. You could have special order page set up for just them or have them fill in a coupon code on their page.
The “Affiliate Bribe”
The “join my affiliate program and get a (no.) discount…” tells your prospects that if they sign-up to your free affiliate program you will sell them your product for cheaper than the normal retail price. Even if they don’t become an active affiliate right away you’ll have them on your affiliate opt-in list and they may promote one of your older or newer products in the future.
The “Small Catch”
The “hurry, there is a small catch though…” tells your prospects that they better order soon because you only have so many copies available. You can tell them that once the words spreads about your product, it will sell fast from the results of your marketing tests.
The “First Reaction”
The “as a (type of person/professional), your first reaction will probably be (negative thought)…” tells your prospects that they may have some defense buying mechanism but that is just because they have been burned by your competition before. You can tell them it’s okay and you understand but your product is different.
The “this isn’t for beginners, however we do have a starter plan that’s available for an extra fee…” tells your prospects the bad news then the good news. Their spirits may be down at first and then you’ll raise them back up again. They will like the fact that you are being honest with them up front.
The “They Are Mad”
The “I know my competition will be mad about this…” tells your prospects that your competition will likely have a fit about your new offer. It gives your readers a reason to read on and see what could make them so angry. It could be about your low prices, something you’re telling them about your competition, a better product you came out with, etc.
The “Be Truthful”
The “NOTICE: you must be truthful when filling out this form or you will be asked to leave my program…” tells your prospects they must be honest when filling out your consulting or mentoring program application. They will realize you are serious about helping people that truly want to be helped.
The “Fire Dates”
The “June 1st-4th ($), June 5th-9th ($), June 10th-13th ($)…” tells your prospects that you are selling your product in a fire sale format. They’ll see the price will be going up every few days and it will create an urgency for them to buy now.
The “Early Commission”
The “June 1st-4th ($)(no.)% ($), June 5th-9th ($)(no.)% ($), June 10th-13th ($)(no.)% ($)…” tell your prospects that during your fire sale, you will be offering customers the chance to earn commissions from it. They will want to become a customer early so they can promote it at the lowest possible price so the market doesn’t get saturated right away.
The “Letter Requests”
The “I’ve been getting a ton of letters asking me when I was going to release another (type of product), so I finally have…” tells your prospects that your last product was really good. People were so impressed and satisfied they have been requesting you to release another one.
The “This Isn’t Average”
The “warning: this is not your average (your type of product)…” tells your prospects that your product is way above average. You could even offer a higher price than your competition because it will back-up your claim that it is better than theirs. People sometimes perceive a higher price equals higher quality and better results.
The “1st Ever”
The “for the first time ever…” tells your prospects that they likely haven’t seen your product before. If they have seen your product before, maybe you could attach a different offer for it, like offering resell rights, a lower price, never-seen-before bonuses, etc.
The “$1 Bombshell”
The “how to turn $1 into ($ a huge amount) worth of…” tells your prospects that they could get a ton of products for only one buck. You wouldn’t make much unless you charge them another fee later on for something else (like a $1 trial). You could even tell them you’ll refund their dollar if they don’t like the products.
The “Wrong Advice”
The “if you are not reaching your goals, maybe you are taking advice from the wrong people…” tells your prospects that your competitors are those wrong people. You just need to prove why they should take your advice and purchase your product.
The “P And C”
The “over the last couple of years we have made over ($) in profits from (no.) of customers…” tells your prospects that your business has been very successful. Most people assume successful businesses sell high quality products that work.
The “Mad Accountant”
The “our accountant is steaming mad about our sale…” tells your prospects that your accountant thinks you are selling your product for too low a price. Most people will think if your accountant is that angry about your offer, it must be a great bargain.
The “Keep The Secret”
The “for my subscribers only, don’t show this to anyone else or I will pull this offer, I’m not joking…” tells your prospects that they better order now in case one of the other subscribers leaks out this information to any non-subscribers. The “I’m not joking” statement tells them it’s not a marketing ploy.
The “Time Released Benefit”
The “picture (no.) (minutes/hours/days/weeks/months/years) from now (your product’s benefit)…” tells your prospects indirectly and visually how long your product will deliver their desired benefit. As you imagine, the quicker it delivers the benefit, the quicker they will order your product.
The “Single Question”
The “the single most important question you should ask yourself before buying (your type of product)…” tells your prospect that they better know the question before they invest their money and not improve their life. You want the question to tempt them to buy your product and not your competition’s.
The “try to fill in this blank, this will _____ your life…” tells your prospects to concentrate on your sales letter by trying to fill in the blank. People will naturally fill in the blank with a positive word, like improve, better, enhance, etc. They will write part of your ad for you and persuade themselves to buy.
The “Visit Their Site”
The “visit our top competitors’ web sites and check them out…” tells your prospects that you aren’t scared by your competition. Your visitors will assume your product must be way better since you are giving them their URLs and asking them to checkout their web sites.
The “Surprise Hint”
The “I want it to be a surprise but I’ll give you a hint…” tells your prospects that you’re just teasing them a little. It will build anticipation until your product is released. People will likely still try to figure it out and your competitor even more.
The “Red In The Face”
The “this is kind of embarrassing…” tells your prospects that even you, the business owner, have been red-faced before for not achieving your desired benefit. If they are currently embarrassed they will relate to your story and likely purchase your product.
The “You Upset Yet?”
The “sorry, this may upset you…” tells your prospects to imagine how you could possibly upset them with a sales letter. They will want to read on to see what it could be. It could be about how your competition scams them, a dose of reality that could persuade them to buy, about how they lost out on your products but you’re re-launching it at only a few dollars higher, etc.
The “Team Of Affiliates”
The “me and (business owner’s name) are offering you a personal affiliate bonus…” tells your prospects that you teamed up with another business or marketer to give them a bonus package if they purchase through your affiliate link. You could even team up with a ton of businesses so you have many people donate a product to your bonus package. You could also create an affiliate bonus package out of the tons of free info-products and software offered on the Internet.
The “Do The Math”
The “quality product + affordable price = great value…” tells your prospects a single math equation that will help them understand just how good a deal you are offering. Sometimes presenting your offer as something other than a normal sales pitch will persuade them to buy.
The “Untold Success”
The “untold story of how one person (your product’s benefit)…” tells your prospects that they haven’t heard the success story you are about to tell them. Of course, the story should persuade your readers to purchase your product. People like to read success stories because they place themselves directly in the story and get motivated to reach their goals.
The “Full Control”
The “be in full control of getting (your product’s benefit)…” tells your prospects your product allows them to go about gaining their desired benefit almost any way they want. You could tell them there are no time restrictions, they can easily take it with them wherever they go, they can access it from anywhere, they can adjust the strength level, etc.
The “Help Wanted”
The “help wanted: I’m looking for (no.) motivated people that want to (your product’s benefit)…” tells your prospects that you will only be selling so many spots or copies of your product. Plus, the ‘help wanted’ statement will attract people that want a new job or want to earn extra money from home. The word “motivated” tells people that you want people that are serious about improving their life.
The “actually, it’s not going to cost you anything…” tells your prospects that somehow they will be reimbursed for investing in your product. It could be in the form of making sales in your affiliate program, getting resell rights, keeping 100% of the profits, etc.
The “Big Case”
The “there is just one catch – to get your discount, I need to use your case study…” tells your prospects that you want to use their detailed success stories in your sales letters, free e-books, e-mail ads, etc. You could also tell them you might ask them to tell their story on live teleseminar calls or at seminars (all expenses paid).
The “Primary Objective”
The “my product has (no.) primary objectives…” tells your prospects a couple of the strongest benefits of your product. You don’t overwhelm them with all the weaker benefits right from the start. Sometimes if you give them too much info too soon in your sales letter, it can give them info overload and they may pass up your offer.
The “I’ve Done Everything”
The “I have read (no.) books, visited (no.) web sites and interviewed over (no.) experts in the area of (your product’s niche)…” tells your prospects you’ve done a ton of thorough research to create your product. They will be persuaded to buy your product because it looks like you left no stone unturned while developing your product.
The “warning: the following pictures may contain scenes which could be disturbing to some people…” tells your prospects that they may want to visit your web site or read your sales letter to see what’s disturbing. Of course, the disturbing pictures should be something that will persuade them to buy your product. It could be pictures of people that don’t have your product yet.
The “Search Engine”
The “there were (no.) searches for the term (keyword/phrase)…” tells your prospects that your product’s niche is very popular. This usually works well for a product that you are selling which comes with resell rights. It tells people there is a huge demand and big market to sell to.
The “Last Call”
The “last call, only (no.) left…” tells your prospects that it’s their last chance to buy your product and there aren’t very many left. They will feel an urgency to get it for a discount now, before it’s sold out. You could also tell them how many hours, minutes and seconds are left.
The “JV With Me”
The “by reading this free e-book, you’ll discover how to JV with me…” tells your business prospects they will have an opportunity for you to promote their product. It could be that they have to order a product through your affiliate link or purchase your own product.
The “I’m Retiring”
The “I’m retiring and giving everything away for pennies on the dollar…” tells your prospects that you are having an big sale because you possibly made enough money to retire or semi-retire. People will be curious as to why you are retiring and want to see what kind of bargain(s) they will find. You could be retiring from your main niche and moving to another, having someone take over your workload while still silently earning a percentage of the profits, taking some time-off (a vacation or retiring for just a couple weeks) from your business to enjoy life, etc.
The “Good Investment”
The “get more for your money if you order now…” tells your prospects if they order promptly, they will get more for their investment. This works really well if you are promoting a membership web site and they are about to remove the last month’s products. You could tell them they could get both last month’s and next month’s products in a few days if they order before they are removed.
The “Few Words”
The “I’ll sum it up in only (no.) words…” tells your prospects that you’ll give them a direct, simple blurb that will tell them the benefits about your product. You could just give them a short and sweet summary of your strongest benefit or USP.
The “Be My Guest”
The “be my guest…” tells your prospects that you want to extend your hospitality to them, entertain them and/or pay for something for them. People will be persuaded to read the rest of your ad or sign up to your no-cost gift (with a one-time offer attached) because they like all those types of perks.
The “Pre-Launch Income Secret”
The “June 1st-4th (?$)(?no.)% (?$), June 5th-9th (?$)(?no.)% (?$), June 10th-13th (?$)(?no.)% (?$)… tells your prospects that your fire sale is in pre-launch and you’re keeping your prices and affiliate commission secret from the general public until you launch. People will likely keep visiting your pre-launch blog so they can at least find out what they will be getting because it creates a mystery with respect to your launch.
The “IQ Quiz”
The “are you an expert or beginner? not sure? take this quiz…” tells your prospects that by taking your quiz they will know whether they need your novice product or your advanced product. Just give them a way to add up their results on your sales letter. It shows that you want to give them a product that will give them the desired benefit that they can handle.
The “Cash And Prizes”
The “check out my affiliate prizes…” tells your prospects that if they become an affiliate and make “X” amount of sales, they will earn additional money. For example, “Be the top selling affiliate and make $1000.00.” You could also randomly select prizes for any affiliate that makes 1 or 2 sales. This will keep people promoting your product even if they know they don’t have a chance for any of the top prizes.
The “Please Tell Me”
The “the secret has been exposed…” tells your prospects that a secret has been revealed. It’s just human nature – people like to know the unknown. We’ve all heard people say: “Please tell me, I won’t tell anyone that you told me, etc.” The exposed secret could be about a new product or bonus product you have just released.
The “Launch Countdown”
The “join us on our countdown – call one hour before our new product is officially launched…” tells your prospects that if they register and join you on the teleconference call, they will be the first to hear about your new product when it’s launched. It builds excitement and you can pre-sell them live one last time. The group excitement alone could persuade them this time to buy it.
The “Secret Gift”
The “you’ll also get a mystery gift that is worth over ($)…” tells your prospects they will get an unrevealed free bonus for ordering your product. You can tell them it’s completely original and not found anywhere else. Many people think that most bonuses are saturated and found everywhere else.
The “Read And Learn”
The “in the next few minutes you’ll learn more about (your product’s niche or benefit) than you’ll have learned in a lifetime…” tells your prospects they are going to save a lot of time. It could be them learning how to gain their desired benefit from reading your ad or your information product.
The “I Upset Them”
The “I may upset my business partners but I’m going to tell you this…” tells your prospects that you agreed with your close colleagues that you wouldn’t release the information you are about to tell them. You want the secret information to be something that supports your product and persuades them to buy. People will be curious to see why they didn’t want you to release the information.
The “I Beat Out”
The “my product just beat out (a popular product) on the best seller list…” tells your prospects that your product is selling even better than another best seller. You just need to find a selling outlet for your product that has a best seller type list.
The “Bonus Contributions”
The “I’ve had tons of businesses donate bonuses for my product launch…” tells your prospects that if they order your new product, they will get a wide variety of bonuses. You could tell them how many bonuses they will get and what the total retail value of the bonuses are. You could also tell them which businesses/marketers donated the bonuses and keep the bonuses a mystery till they order. It will make them extra curious to see the bonuses.
The “Future Release”
The “it will be sold for ($) but you can get it free if you order through my affiliate link…” tells your prospects how much you will sell your future product for but that they can get it at no direct cost. It will work better if your future product costs more and is related to the affiliate product.
The “Beneficial Secret”
The “you’re about to learn the (benefit) a day/week/month system that they don’t want you to know about…” tells your prospects that your product or sales letter reveals a beneficial system that other people are keeping a secret. For example, it could be a step-by-step system that is making so much money every day, losing so many pounds every week, etc.
The “Almost Lawless”
The “it’s so effective it’s nearly illegal…” tells your prospects that your product works so well it’s borderline of being against the law. People will assume they will gain an unfair advantage over other rivals trying to get the same benefits. It will attract the rebellious people from your target audience.
The “Important Visit”
The “I’m not going to tell you all about it here but this may be the most important web site you’ll visit this year…” tells your prospects that you aren’t really going to reveal what the web site is about ahead of time. You can just give them some tantalizing tidbits so they click on your link to get all the details, like: please keep it a secret, it’s improved thousands of people’s lives, it only takes 2 seconds, etc. It will literally make their mouths water.
The “Hard Luck”
The “my spouse threw me out…” tells your prospects that they should read your story because it grabs their attention and is very controversial. Once you have your prospects attention, tell them the story and lead them right into your product offer. Other good controversial stories are my boss fired me, he/she made me sleep on the couch, I was caught cheating, my spouse cheated on me, I got into a fight with a police officer, etc.
The “Multiple Profits Link”
The “get multiple income streams from promoting just one affiliate link…” tells your prospects that if they join your affiliate program, they will earn commissions from multiple products by promoting just one link. You could give them commissions from the front-end sales, back-end sales, upsells, one-time offers, upgrade sales, new future product releases, etc.
The “Money Question”
The “discover the answer to the ($) question…” tells your prospects that if they purchase your product or read your sales letter, they will learn some information that will be valuable to them. You want the question and the answers to help influence them to purchase your product.
The “Give Away And Earn”
The “give away our free (type of information product) and earn ($)…” tells your prospects that they can join your affiliate program and rebrand your freebie with their affiliate link. People know that it’s easy to give away stuff and they can earn some nice commissions doing it.
The “Right Person”
The “you need to be knowledgeable, enthusiastic, passionate, reliable, loyal, trustworthy, etc…” tells your prospects they will need to possess all those qualities in order to benefit from your product. Most people won’t turn away because they won’t admit to not having those positive attributes.
The “It’s Different”
The “this isn’t just another e-book, membership site, report, etc…” tells your prospects not to assume your information product is the same as the other ones. You could relate it to something else and call it something like a system, formula, lifestyle change, toolbox, etc.
The “Time Machine”
The “what if you had a time machine and could go back and buy (your past product)…” tells your prospects that they might be kicking themselves when they miss out on your last limited quantity product launch. You can tell them that you’re releasing the product with extra features and benefits. They will assume this is their second chance to benefit and won’t miss out this time. They will realize that opportunities like that rarely come along.
The “Not Just Anyone”
The “only (no.) out of every (no.) people will fit our requirements…” tells your prospects that you require certain criteria in order for them to purchase your product. It will make your product more valuable because not just anyone off the street can order it.
The “grab unrestricted (private label, master, etc.) resell rights…” tells your prospects that there won’t be any restrictions on the certain types of rights you give them for your product. They could sell your product at auctions, give it away, rebrand it, author it, edit it, slice and dice it, etc.
The “Started From Scratch”
The “I started from scratch and still (your product’s benefit)…” tells your prospects that they can use your product to gain their desired benefit, even if they are beginning from nowhere. People sometimes think they have to be knowledgeable about something in order to benefit from certain products they purchase.
The “One Time”
The “one time installation…” tells your prospects that they will only have to install your product once and they will benefit from it forever. This works great for electrics and software-type products. You could also add that it comes with easy, step-by-step installation instructions.
The “You Need This To”
The “the product requirements are…” tells your prospects that in order to use your product, they need other types of products for them to improve their life. For example, telling them they need so much computer memory to run a software program. Your prospects will be grateful that you are looking out for their best interest.
The “First Time”
The “for the first time in (no.) years I’m going to show you how to (your product’s benefit)…” tells your prospects that you have been keeping your product or system to yourself for a long time. They will be curious to know more about what they have been missing.
The “Better Than Me”
The “I’m kind of (a negative trait), so it’s possible that you could have better results than I had…” tells your prospects that you gained your desired benefit with your own product but they may benefit even more from it than you did. You could tell them you have limitations, like being a procrastinator, working two jobs, didn’t know English, etc.
The “Mystery Formula”
The “no one knows my secret formula…” tells your prospects that your product will show or give them a unique formula, system, or recipe for gaining their desired benefit. If they have had trouble improving their particular situation, they may think it’s because they didn’t know your well-kept formula.
The “Past Purchase”
The “you can qualify for a discount if you bought one of my products in the past…” tells your prospects they can save so much money on your new product if they have been a loyal customer. You could just have them e-mail their past receipt to you. You could even allow people to get a discount if they have ordered through one of your affiliate links in the past.
The “Control Panel”
The “do it all from one location…” tells your prospects that they can access, use, or control your product from one place. People don’t like to use a product that requires them to relocate or move to different locations to gain their desired benefit. That’s why remote controls, control panels, keyboards, cell phones and other helpful tools were invented.
The “they all used to laugh at me until I discovered (your product’s name)…” tells your prospects that people made fun of your negative situation until you found or invented the right product. You can tell them it worked so well you decided to start selling it to help other people that have been laughed at too.
The “Not All Here”
The “I wanted to decrease the load time of this site so not all these (bonuses or benefits) are listed here…” tells your prospects that there are a ton more incentives for buying your product but you didn’t have room to show them all.
The “Hide And Seek”
The “I don’t hide behind an e-mail…” tells your prospects that they can also call your personal phone or cell phone number. People will like that you are only a phone call away in case they need some quick support. You can tell them that if you’re not there, your friendly, certified assistant will be there to help them.