Why You Should Have Four W’s In Your Press Release! Who, What, Where, When, and Why By now you probably have a good idea of what your topic is about, and how to write it for the eyes and ears of your audience. Now comes the easiest part of developing your press release – the main content. It doesn’t…
Your Audience DOES Count!: Writing From the Consumer’s Point of View Crafting a press release involves a delicate balance between promotion and impartial reporting. It’s a challenging task to promote your company or client while ensuring media and the public receive the information. In this role, you must juggle two conflicting objectives: shaping a positive narrative for your client…
Just The Facts: How Research Validates Your Voice You know, newspapers really hate two things: getting scooped and being wrong. If they mess up, they have to print a retraction a tiny “We regret the error” note hidden on page two to cover their butts legally. Let me tell you, if you’re the reason a newspaper or any media…
Profit from Press Releases Part 1 Marketing Your Press Release Getting your press release accepted or denied is akin to trying to gain entry past the velvet rope at an exclusive event, hoping you have what it takes to impress the gatekeeper. The competition is fierce, with only the crème de la crème getting noticed by the editors, let…
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