In the pursuit of streamlining and automating processes, online entrepreneurs are constantly seeking ways to enhance efficiency and effectiveness.
Artificial intelligence tools like ChatGPT can play a pivotal role in expediting and improving the process of keyword research, all without incurring any additional costs.
Traditional approaches to keyword research only scratch the surface of what is possible.
Compared to humans, robots possess unparalleled speed and have access to vast databases of detailed information.
This enables them to identify patterns and insights that can significantly enhance competitiveness and success.
Even dedicating an entire day to keyword research would pale in comparison to the capabilities of AI.
The information AI can provide serves as a solid foundation for your entire marketing business, extending beyond just blog SEO.
To truly outperform competitors, optimize each piece of content for higher conversions, and gain unprecedented insight into the minds of consumers, leveraging AI in the discovery and application process is crucial.
The Expansive Use of Keywords in Online Marketing
Many individuals have a narrow perspective when it comes to the use of keywords.
While most marketers focus solely on using keywords for search engine optimization (SEO) to improve their blog’s ranking, they fail to recognize the broader benefits that keywords can offer for boosting sales.
While search engines do play a crucial role in driving traffic to your website, understanding the full potential of keywords can greatly enhance your online presence.
Keywords should not be limited to improving blog rankings alone.
They can also be utilized to increase the discoverability of your content on social media, gain insight into what your target audience desires, and develop products and reviews that align with their needs.
By employing keywords that resonate with their pressing demands, you can position yourself as a forward-thinking entrepreneur who understands the pulse of the market, rather than a mere imitator of successful competitors.
Furthermore, keywords have different meanings and intentions, allowing for various applications.
Informational keywords can educate your audience, while transactional keywords cater to those looking to make purchases.
As a marketer, it is crucial to generate captivating ideas and titles that not only engage readers with concepts but also prompt an immediate response through the choice of language.
Accurate keyword usage becomes even more crucial when planning ad campaigns on search engines or social media platforms.
Failing to filter out irrelevant keywords and focusing on the right ones can easily exhaust your advertising budget.
In summary, keywords serve a multifaceted purpose beyond SEO.
They can significantly contribute to your online success by enhancing discoverability, understanding consumer desires, and staying competitive.
By utilizing keywords strategically, you can effectively engage your target audience and optimize your marketing efforts.
Artificial Intelligence Can Unearth Keywords for Your Success
Carrying out keyword research on your own can be a time-consuming and tedious task.
It requires extensive research, understanding of conversational nuances, and deep diving into online content for comparative analysis to develop an effective keyword strategy.
However, there are tools available that can save you time and make this process easier.
AI tools like ChatGPT, Google’s Gemini, and others can instantly provide keyword research along with a strategic approach.
Within seconds, you can access a plethora of keywords tailored to your specific needs.
Additionally, you can even seek assistance in integrating these keywords into various content methods such as blog posts, social media, ad campaigns, and product development.
To achieve this with AI, there are three essential steps.
Firstly, you need to comprehend the different types of keywords and their relevance to your business.
Secondly, you must learn the prompts that effectively guide AI in finding these keywords.
Lastly, understanding how AI can assist you in applying these keywords within your business is crucial.
This guide will cover the fundamental and advanced keyword discovery strategies, as well as the numerous ways AI can help leverage this valuable information.
By following these steps, you will have all the necessary tools to elevate your niche content and effectively cater to your target audience’s needs.
What sets this research method apart is that AI not only offers insights based on volume and historical data but also utilizes predictive analysis to anticipate the future search trends of your niche audience.
Using AI to Find 8 Types of Fundamental Keywords
Let’s start by gaining an understanding of how to discover the essential keywords necessary for your business.
There are eight different types, and it’s likely that you haven’t fully utilized their potential.
These eight types of keywords include primary, secondary, informational, commercial, transactional, navigational, broad, and long-tail keywords.
For the purpose of this report, we will use the survival prepper niche as an example, and you can then apply the same principles to your own niche topic.
Primary keywords are the main concepts of your niche topic. They are the most relevant and can be either broad (consisting of one or two words) or longer as long as they represent the core meaning of the subject.
Secondary keywords support the primary ones by providing more depth and detail about what the user is searching for. If you want to improve your search engine rankings, you can ask AI to help you discover primary and secondary keywords for your content.
For instance, you could prompt AI with a request like: “I need a list of primary and secondary keywords related to what to put in your bug out bag for a blog post that ranks well.”
AI might suggest a primary keyword phrase such as “Bug out bag essentials” and secondary keyword phrases like “survival bag items,” “emergency bag checklist,” “best items for bug out bag,” “bug out bag survival kit,” and so on.
After primary and secondary keywords, there are more behavior-specific ones that indicate what the consumer wants.
These include informational, commercial, transactional, and navigational keywords.
Informational keywords reveal what the user wants to learn about and often start with question words like “what,” “why,” or “how.” By incorporating these keyword phrases, you can provide step-by-step tutorials and details that demonstrate your expertise.
To discover informational keywords, you can ask AI a question like: “Please provide me with a list of informational keywords related to survival gardening for beginners.”
AI might suggest phrases such as “how to start a survival garden,” “best plants for a survival garden,” “survival gardening techniques for beginners,” and so on.
Commercial keywords indicate what users are researching before making a purchasing decision, as they explore different products, brands, or solutions. These keywords reveal the aspects that consumers find important, helping you provide them with the right information.
To uncover commercial keywords, you can prompt AI with a request like: “Identify relevant commercial keywords for water purification systems for survival.”
AI might generate phrases like “best water purification systems for survival,” “top water filters for survival kits,” “compare survival water filters,” and so on.
Transactional keywords indicate what consumers type when they are ready to make a purchase. At this stage, they have made a decision and need to complete the action of adding the product to their cart.
To find transactional keywords, you can ask AI to: “Give me a list of long-tail transactional keywords related to buying survival food kits online.”
AI might suggest phrases such as “buy emergency survival food kits online,” “best place to purchase survival food supplies,” “order long shelf life survival food kits,” and more.
Navigational keywords are phrases that help consumers find specific brands or products. You can ask AI to provide a list of navigational keywords used by consumers to find survival gear reviews.
The results may include phrases like “survival gear review site,” “[Brand name] survival gear reviews,” “[Product type] survival review,” “survival gear comparison review,” and so on. By understanding how people search, AI can offer you more options and ideas.
The last two types of keywords are broad and long-tail keywords. These are similar to primary and secondary keywords but differ in terms of length rather than relevance.
Broad keywords are short, high-volume, and highly competitive.
On the other hand, long-tail keywords contain more words, have lower search volume, and face less competition.
They are easier to rank for and can increase your visibility on social media platforms. Both types can benefit your business.
To uncover these keywords, you can prompt AI with a request like: “Provide me with a list of broad and long-tail keywords related to solar survival gear.”
Broad keywords might include “solar survival gear,” “solar survival tools,” “solar outdoor equipment,” and so on.
Long-tail phrases might include “best solar powered survival gear for hiking,” “solar survival gear for emergency preparedness,” “portable solar chargers for survival kits,” and more.
7 Advanced Keyword Discovery Strategies with AI
Having gained a solid understanding of keyword basics, let’s take a step further and explore seven advanced keyword strategies that can be enhanced using AI.
These strategies encompass competitor analysis, LSI keywords, seasonal trends, product types, brand association, comparison, and question-based keywords.
To begin with, competitor keywords are crucial for staying ahead in the game. Instead of copying your competitors, the goal is to outperform them.
By leveraging AI for competitive keyword analysis, you not only discover the keywords they are ranking for, but also identify any gaps in their keyword usage that you can exploit for your own advantage.
For example, you can use AI tools like ChatGPT to analyze a competitor’s website content by requesting, “Please analyze the attached blog posts and identify potential keywords they are targeting in relation to survival shelters. Additionally, provide me with a list of keyword gaps that I can capitalize on.”
Paid tools like SEMRush and aHrefs are available for site analysis, but you can also utilize free AI tools by simply copying and pasting specific content for analysis.
When it comes to LSI keywords, these play a crucial role in helping search engines understand the context of your published content.
As a content marketer, incorporating LSI keywords into your content can enhance its relevance to a particular topic and improve your search engine ranking.
You can prompt AI to assist you in this endeavor by requesting, “I’m currently writing a blog post about water purification for survival. Please provide me with a list of LSI keywords related to this topic.”
AI will then generate phrases such as emergency water filtration methods, portable water filters for survivalists, DIY water purification techniques, survival guide to clean drinking water, and boiling water for pathogen removal, among others.
Another advanced strategy for keyword research with AI is conducting seasonal keyword analysis.
Certain niches experience fluctuations in search volume based on seasonal trends.
In the case of survival-related topics, weather plays a significant role in determining keyword popularity.
For instance, you can ask AI, “I need to create product reviews for the winter season in the survival niche. Kindly provide me with a list of seasonal keywords related to survival gear for winter in the United States.”
AI will then generate keyword phrases like winter survival gear essentials, best cold weather survival kits, winter emergency preparedness, heated survival clothing, portable heaters for outdoor survival, and winter survival shelters and tents, among others.
Moving on, product and brand keywords are essential for effective keyword optimization.
Product keywords refer to general items that consumers purchase, such as solar-powered gadgets, without specifying a particular brand.
On the other hand, brand keywords involve mentioning a specific producer or product by name.
To discover product keywords, you can use AI to identify keywords specific to a particular type of product, for example: “Please provide me with a list of product keywords for solar-powered survival gadgets.”
AI will then suggest keyword phrases like solar-powered survival flashlight, portable solar charger for survival, solar emergency radio, solar water purifier, and survival solar power bank, among others.
For brand keywords, you can either have a specific brand in mind and request AI to generate associated keywords, or simply prompt AI to provide a list of brand keywords associated with popular survival knife manufacturers.
For instance, you can ask, “Kindly provide me with a list of brand keywords related to popular survival knife manufacturers.”
In response, AI will generate specific brand-related keywords such as Ka-Bar survival knives, Gerber survival knives, ESEE survival knives, Benchmade survival knives, and SOG survival knives.
To expand further on a specific brand, you can request AI to generate additional keywords related to that brand.
For instance, you can ask, “Please provide me with a list of keywords consumers use when searching for Ka-Bar survival knives.”
AI will then present you with a comprehensive list of keywords tailored to your request.
To gather more specific information about their intentions and preferences in purchasing knives, customers can use keywords like the brand name along with terms such as combat knife, fixed-blade knife, knife prices, survival knife with sheath, or knife sharpening.
These keywords can help them find the exact type of knife they are looking for.
Another useful application of AI is in searching for comparison keywords.
These keywords are essential for consumers who want to compare different products before making a purchase.
By asking AI to provide a list of keywords used when comparing generators, customers can receive results like inverter generator versus traditional, heavy-duty generator comparison, solar generator versus gas generator, and whole house generator cost comparison.
These keywords can assist consumers in making informed decisions.
AI can also assist in discovering question keywords. By conducting research with AI, businesses can uncover the specific questions that consumers want answers to.
For instance, in the survival prepper niche, one can ask AI to generate a comprehensive list of questions related to solar-powered cookers.
The resulting list can be used to create engaging content, such as blog posts, social media content, FAQs, product reviews, and information products.
The questions may include inquiries about the working mechanism of solar powered cookers, the best solar cookers for survival situations, cooking time using solar cookers, efficiency in cloudy conditions, suitable food for solar cooking, water purification capabilities, and maintenance requirements.
Having access to these questions allows businesses to serve their audience better by providing prepared answers to their inquiries.
This demonstrates a proactive approach and a commitment to meeting customer needs.
Optimize Your Traffic Content with AI-Generated Keywords
Once you have utilized AI to gather a comprehensive list of keywords for your business, it is important to optimize your content using AI across various platforms, including blogs and social media.
Often, marketers struggle to come up with fresh ideas for blog content after the initial excitement about a niche topic fades.
In such cases, you can provide AI with the keywords it has generated and ask it to generate blog topic ideas based on those keyword phrases.
For example, you can prompt AI by saying, “Here are some keywords related to survival water filtration. Please generate a variety of blog post ideas targeting these keywords.”
AI not only generates topic ideas but also provides a brief description of what each blog post should cover.
For instance, a topic idea could be “The Ultimate Guide to Emergency Water Filtration Methods,” which would explore various methods of water filtration in emergency situations, comparing their effectiveness, ease of use, and accessibility.
Furthermore, AI can help you integrate keywords into your blog posts effectively.
You can ask AI to review a draft blog post and ensure that you are targeting the most suitable primary and secondary keywords to improve its search engine ranking.
AI will provide advice on missed opportunities or excessive use of certain keywords, helping you strategically insert them to enhance readability for both humans and search bots.
AI can also assist in optimizing your social media content by incorporating keywords that resonate well with your audience, thereby improving discoverability and engagement.
For example, you can ask AI to help you create a 60-second TikTok video about long-term survival food storage and generate catchy captions that include the keyword phrase “survival food storage” for the cover thumbnail.
These captions could include titles like “Survival Food: Lasts Longer Than You Think,” “Food Storage Secrets Unveiled,” or “Survival Food Storage Hacks That Defy Time.”
Another area where AI can be beneficial is in crafting attention-grabbing titles and product descriptions.
By including relevant keywords in your headlines or titles, you can capture the interest of potential customers, prompting them to click through and explore further.
For instance, you can ask AI to create a product description for a first aid survival guide, incorporating primary keywords and making the description engaging and interesting.
AI may generate a title like “Ultimate First Aid Survival Guide: Lifesaving Tips & Techniques” and provide an introduction highlighting the target audience and the actionable information they will learn.
Additionally, it could include a bullet point list of key features and a compelling call to action to encourage potential buyers to make a purchase.
Using hashtags on social media platforms is a popular way to increase your content’s visibility among your target audience.
Platforms like Instagram and TikTok rely on hashtags for content discovery.
AI can curate a list of relevant hashtags that align perfectly with your content, allowing you to enhance your visibility.
For example, if you are promoting a blog post on building a DIY solar cooker on Instagram, you can ask AI to provide a list of relevant hashtags to boost discoverability.
The curated list may include hashtags such as #DIYSolarCooker, #SolarCooking, #SustainableLiving, #EcoCooking, and more.
In summary, AI goes beyond basic keyword research by assisting you in using keywords strategically to improve content discoverability, audience engagement, and conversion rates.
By leveraging AI’s capabilities, you can optimize your content effectively and achieve your desired outcomes.
Leveraging AI Keywords for Info Product Development
If you’ve chosen to become an info product developer, you might not have considered the use of keyword research during your brainstorming and product development stages.
Instead, you may have observed the market to see what topics were already successful and simply created similar content.
However, by utilizing AI-driven keyword research, you can create products that your target audience will find valuable and applicable to their own lives.
To start, AI can assist in analyzing search trends, allowing you to identify topics with high search volumes and potential gaps in knowledge that people are seeking.
For instance, you can prompt AI to analyze recent search trends related to survival prepping and discover topics that have the potential to be developed into high-demand info products.
Depending on the AI tool you use, it may or may not have access to the most up-to-date information.
Google’s Gemini, for example, is a reliable source for the latest trends.
Upon asking Gemini about survival prepping, it reveals increased interest in supply chain issues, global war preparations, natural disasters, and sustainability practices with alternative energy sources.
Armed with this information, you can then have AI assist you in integrating relevant keywords into the product title, ensuring it accurately reflects what consumers are searching for.
For example, you can ask AI to suggest compelling titles for an info product on building and maintaining a survival garden to combat food shortages and inflation.
The results may include titles such as “Grow Your Own Security: The Ultimate Guide to Survival Gardening,” “Food Shortage Fighter: Build a Thriving Survival Garden,” and “Beat Inflation at the Root: The Complete Guide to Self-Sufficient Gardening.”
Moving forward, AI can also help you generate an outline driven by keywords, demonstrating to your consumers that you’ve covered all relevant aspects of the topic.
You can prompt AI to create an outline for the info product and ensure that the chapter titles incorporate relevant keywords.
The outline provided by AI will not only include keywords within the chapter titles but may also suggest related keywords in parentheses, guiding you on what else to discuss within each chapter.
Once you have the outline, you can either have AI assist you in creating the content or draft it yourself and then use AI to verify the appropriate use of keywords within each chapter, ensuring a balanced and readable outcome.
AI’s Use of Keywords for High-Converting Affiliate Reviews
Crafting affiliate product reviews that rank well in search engine results pages requires the skillful use of keywords.
Artificial Intelligence (AI) can assist in this process by identifying affiliate products based on search trends and positive user feedback.
By prompting AI with a request such as, “I’m interested in promoting survival gear as an affiliate marketer. Analyze search trends and user reviews to suggest high-performing products related to survival food topics,” you can receive a list of recommended products, including long-term food storage options like freeze dried food kits, emergency food bars, and cooking items such as camp stoves.
Notable brands like Mountain House, ReadyWise, and Valley Food Storage are also suggested.
Once you have chosen the product you wish to promote, AI can help you create a keyword-driven structure for your affiliate review.
For example, you can prompt AI by saying, “I want to write an affiliate review for long-term survival freeze-dried food. Generate a keyword-structured outline for my review that addresses common user questions and concerns.”
AI will then recommend covering various aspects, including the benefits of freeze-dried food for survival, a thorough review of a specific brand’s product, taste and texture considerations, preparation and cooking instructions, cost and value analysis, shelf life and storage details, and more.
AI can provide further guidance on what to include in each section if desired, or even generate the content for each section entirely.
To seamlessly integrate your affiliate links into your review, AI can assist with using anchor text keywords that naturally link to the products you are promoting, ensuring a smooth reading experience for visitors.
By simply asking AI, “In the attached affiliate blog post review on freeze-dried survival foods, identify strategic placements for my affiliate link that encourage click-through conversions,” you will receive suggestions on where to include the links in a way that feels organic.
In summary, AI can be a valuable tool in optimizing your affiliate product reviews.
It can help identify trending products, generate keyword-structured outlines, provide content recommendations, and assist with integrating affiliate links in a seamless manner.
Applying AI’s Keywords for Paid Ad Campaigns
AI can also assist you in managing keyword campaigns for paid advertisements.
There are three types of searches you should conduct: synonym, negative, and attribute keywords.
Synonym keywords refer to different phrases consumers may use to search for the same thing. By incorporating these keywords, you can expand your reach.
For instance, you can prompt AI by saying, “Generate a list of synonyms for the term ‘bug out bag’.”
The AI will provide you with alternatives such as emergency kit, disaster bag, go bag, and more.
You can then integrate these keywords into your ad campaigns or create separate ad groups specifically targeting synonyms.
Negative keywords, on the other hand, help filter out irrelevant audiences from seeing your ads.
To obtain a list of negative keywords, you can ask AI to identify them for a comprehensive survival guide ad campaign.
For instance, AI might suggest excluding terms like “Free,” “DIY,” “kids,” “fiction,” “movies,” “entertainment,” and “zombie apocalypse.”
By incorporating these negative keywords into your campaigns, you can enhance the quality of your clicks and avoid wasting ad revenue on irrelevant searches.
Attribute keywords are words that describe specific features or qualities of a product, which potential buyers may search for.
You can request AI to provide attribute keywords used by consumers when searching for a bug out bag.
AI will categorize them based on functionality (e.g., compact, lightweight, large), durability (e.g., waterproof, weatherproof, rip-resistant), and organization (e.g., MOLLE webbing, compartments).
Utilizing these attribute keywords will increase the relevance of your ads, making them more likely to attract clicks and result in conversions.
These keywords can be used to segment and group your ads, optimize your ad copy, refine your bidding strategy, and test and refine your campaigns.
AI can assist you at every step of the process in utilizing these keywords effectively.
Updating Your Keyword Research and Content Continually
Incorporate AI technology to discover new keywords based on emerging trends and revitalize your older content.
Both search engines and human visitors appreciate up-to-date content.
If you notice a decline in traffic to a previously popular blog post, you can seek assistance from AI by saying something like, “My attached blog post used to rank well for the keyword phrase [enter phrase], but it’s losing momentum. Conduct fresh research to find competitive keywords related to this topic and provide suggestions on how to enhance my content for better ranking.”
You can also utilize AI for creating new content by asking, “What are the latest trends in survival sustainability? Give me insights into the topics and associated keywords.”
AI can offer valuable insights, such as the concept of decentralization and self-sufficiency, using keywords like homesteading, off-grid living, permaculture, and local food production.
With a comprehensive list of results, you can generate blog topics, social media posts, informational products, and targeted advertisements.
By leveraging AI, you can strategically enhance your online marketing efforts through the precise utilization of keywords.
The incorporation of consumer-specific details provided by AI boosts the performance of your content, leading to increased exposure and conversions across various aspects of your business.
AI ensures efficiency and accuracy in effectively applying keyword strategies.
