Branding Branding is like picking your signature outfit – you want to look sharp, stand out in a crowd, and make everyone remember you long after you’ve left the room. Branding: Before AI Back in the dark, pre-AI days, creating a brand felt like trying to carve a masterpiece out of a block of marble with a butter knife….
Value innovation is the core principle of the Blue Ocean Strategy. It focuses on simultaneously reducing costs and increasing value, creating a product or service that stands out without an inflated price tag. Traditional strategies often treat cost-cutting and value creation as opposing goals, forcing companies to choose between offering something affordable or something exceptional. Value innovation, however, encourages…
Making the competition irrelevant is about creating a market presence so unique that your competitors don’t stand a chance. Instead of worrying about who else is out there and what they’re doing, this approach focuses on carving out your own path and standing out so distinctly that competition simply fades into the background. For online niche marketers, AI is…
In online marketing, the pressure to stand out can be intense, especially when everyone’s chasing the same audience. A Blue Ocean Strategy shifts that focus. Instead of fighting for scraps in an oversaturated space, it opens the door to uncontested markets where you’re not just another option—you’re the standout choice. With AI as part of the strategy, this approach…
1. Clear Business Model and Strategy Tools: Business Planning Tools: Use LivePlan or Canva’s business model templates to draft your business strategy. Customer Research Tools: SurveyMonkey, Google Forms, or Typeform to collect audience feedback. Tips: Regularly validate your value proposition through surveys and competitor analysis. Align pricing strategies with your customer’s perceived value. 2. User-Friendly Website or Platform Tools:…
Week 7: Analytics and Performance Measurement Objective: By the end of this lesson, participants will understand how to set meaningful KPIs and metrics, use analytics tools like Google Analytics, track conversions, and employ data-driven strategies to optimize marketing performance through A/B testing and result analysis. Lesson Outline 1. Setting KPIs and Metrics Definition and Importance: Key Performance Indicators (KPIs):…
The Sunk Cost Fallacy: Why We Hold On When Letting Go Is Better Introduction The sunk cost fallacy is a psychological phenomenon that influences decision-making, often leading individuals to persist with decisions or actions despite clear evidence that they are no longer beneficial. At its core, this fallacy occurs when people continue investing time, money, or effort into something…
Week 3: Building Your Online Presence Lesson Overview: In Week 3, we will focus on establishing a strong online presence, which is the foundation of any successful online business. This lesson covers the essentials of selecting a domain, choosing the right hosting provider, developing your website, and optimizing it for user experience and search engines. You’ll also learn the…
Week 2: Business Planning and Market Research Lesson Overview: In this lesson, we will cover the essential steps involved in planning and researching for your online business. A solid business plan is critical for success, and conducting market research allows you to understand the competitive landscape, target the right audience, and identify opportunities in your chosen market. Learning Objectives:…
When you look at your competitors in the digital product space, you’ll notice that many of them are offering eBooks, video courses, memberships, and similar products. These options are proven to be successful, and we’ve explored several of them in this website already. But there’s another product that’s gaining traction: creating and selling apps. Not only are apps increasingly…
Podcasting is like hosting a radio show,…
Branding Branding is like picking your signature…
