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Breaking the value-cost trade-off is about finding ways to deliver high value to customers without significantly increasing your costs. Traditionally, businesses have had to choose between differentiation and low cost—either offering something unique that comes with a higher price tag or lowering costs to make a product more accessible, often by sacrificing quality or special features. The goal of…
Capturing new demand is a strategy that goes beyond serving your current audience. Instead, it focuses on reaching people who aren’t yet your customers or may not even know they need your product or service. Targeting non-customers means identifying groups of people who might benefit from your offering but have been overlooked or haven’t felt compelled to engage. By…
Making the competition irrelevant is about creating a market presence so unique that your competitors don’t stand a chance. Instead of worrying about who else is out there and what they’re doing, this approach focuses on carving out your own path and standing out so distinctly that competition simply fades into the background. For online niche marketers, AI is…
Creating an uncontested market space is about going beyond competition and finding or developing demand where it didn’t previously exist. This means identifying new needs, products, or services that tap into areas that competitors haven’t targeted, giving you a true edge. AI plays a transformative role in this process. By leveraging AI to examine and predict market gaps, analyze…
In online marketing, the pressure to stand out can be intense, especially when everyone’s chasing the same audience. A Blue Ocean Strategy shifts that focus. Instead of fighting for scraps in an oversaturated space, it opens the door to uncontested markets where you’re not just another option—you’re the standout choice. With AI as part of the strategy, this approach…
A Simple 12-Step Action Guide to Start Building Your Email List Today Step 1: Set Up Your Autoresponder & Write a Welcome Email Choose an email marketing platform. Create a new subscriber list and set up tags or segments for better organization. Write a warm and engaging welcome email introducing yourself, your niche, and what subscribers can expect. Example:…
1. Clear Business Model and Strategy Tools: Business Planning Tools: Use LivePlan or Canva’s business model templates to draft your business strategy. Customer Research Tools: SurveyMonkey, Google Forms, or Typeform to collect audience feedback. Tips: Regularly validate your value proposition through surveys and competitor analysis. Align pricing strategies with your customer’s perceived value. 2. User-Friendly Website or Platform Tools:…
Week 7: Analytics and Performance Measurement Objective: By the end of this lesson, participants will understand how to set meaningful KPIs and metrics, use analytics tools like Google Analytics, track conversions, and employ data-driven strategies to optimize marketing performance through A/B testing and result analysis. Lesson Outline 1. Setting KPIs and Metrics Definition and Importance: Key Performance Indicators (KPIs):…
57 Ways to Make Money with Email Marketing Direct Sales and Promotions Product Launch Emails: Generate buzz and drive sales. Limited-Time Offers: Create urgency and scarcity. Discount Codes: Reward loyal subscribers. Upselling and Cross-Selling: Encourage additional purchases. Cart Abandonment Emails: Recover lost sales. Referral Programs: Incentivize referrals. Loyalty Programs: Reward repeat customers. Affiliate Marketing Promote Other Products: Earn commissions…
The Sunk Cost Fallacy: Why We Hold On When Letting Go Is Better Introduction The sunk cost fallacy is a psychological phenomenon that influences decision-making, often leading individuals to persist with decisions or actions despite clear evidence that they are no longer beneficial. At its core, this fallacy occurs when people continue investing time, money, or effort into something…
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What Exactly Is List Building, and Why…
