Tribe and Brand Building in 5 Lessons
In my experience, building an audience is key to a sustainable business, especially when it comes to building an email list for marketing.
I’ve found audience building and brand building to be incredibly valuable skills, and I’m to share some insights with you.
By learning these skills, you’ll be well-equipped to start building something sustainable as you move forward with your business.
Now, let’s jump into our tribe tactics workshop. One important thing to remember is that success in this field isn’t about luck.
It’s about creating and refining systems that work for you. Over my years of experience, I’ve learned that success rarely comes overnight.
It often involves tweaking and adjusting until you find what works. My superpower, if you will, is persistence and a willingness to adapt until I achieve my goals.
I believe that anyone can cultivate these qualities and find success in their endeavors.
I hope this serves as a source of encouragement for you all.
It’s not about having brilliant ideas from the start, but about persevering and making adjustments along the way.
With the right attitude and belief in yourself, you can overcome any challenges that come your way.
As we approach the end of the year and look ahead, there is a sense of positive energy and hope for a fresh start.
Despite the challenges brought by the global pandemic, there is a feeling of resilience and determination to make things better in the coming year.
Personally, I have been to work from home and see new opportunities arise in the online space.
However, I am aware of the struggles many have faced this year, with job losses and disruptions to daily life.
With the new year approaching, it is a great to harness this positive energy and make things happen.
Building brand loyalty and creating a tribe of followers is crucial for long-term success in any endeavor.
This loyalty and community support are what sustains businesses and keeps customers coming back.
Just like how I am loyal to a certain brand of shoes, building a strong connection with your audience can lead to lasting success.
Step #1: Establishing Your Niche
Let’s dive into the first step.
So, starting off, let’s talk about the importance of establishing your niche when it comes to building your audience and cultivating brand loyalty.
Knowing your niche is crucial for success. It’s not just about chasing profits, but also about following your passions and interests.
If you only focus on the money, you might run into trouble. For instance, imagine delving into a niche like hamsters without any knowledge or interest in them.
You might end up outsourcing everything, from content creation to marketing, which can be costly.
Hiring experts who are both skilled in writing and well-versed in the niche can make a significant difference in the quality of your content.
It’s essential to have a genuine interest in your niche to avoid burnout and ensure the success of your business.
Having a genuine interest and passion for something is crucial for staying committed and making progress.
Without that passion, it’s easy to give up and constantly jump from one thing to another without ever reaching your goals.
That’s why it’s important to align your interests and skills with market opportunities.
Imagine creating a list of your top interests, skills, and market gaps.
By finding the overlap between these three areas, you can identify a potential opportunity to pursue.
Even if you can’t find a perfect match, aligning two out of three can still lead to success.
One way to identify market gaps is by looking at popular platforms like YouTube.
By analyzing the views and subscribers of content creators in a specific niche, you can uncover areas where there is high demand but limited supply.
This type of market research can help you pinpoint opportunities for growth and development.
It’s interesting to note that a video with a million views only has 8000 subscribers.
This could indicate a lack of big creators producing content on that topic, leading YouTube to feature content from smaller creators more prominently.
This suggests a potential gap in the market for hamster care content.
While some channels have a significant number of subscribers, others show a drop in views compared to their subscriber count.
Channels with over 100,000 subscribers are considered successful on YouTube, indicating an-established presence.
Finding gaps can be challenging, even identifying two out three factors like interest or market potential be beneficial.
Understanding niche is crucial for success, and exploring different platforms like YouTube can help in identifying market opportunities.
Creating a customer avatar is an essential step in understanding your target audience.
It involves creating a fictional representation of your ideal customer based on research and analysis.
This avatar helps you tailor your content and marketing strategies to appeal to a specific demographic.
Imagine you want to start a hardware store specializing in shovels.
To create a customer avatar, you would need to envision who would be interested in purchasing your shovels.
This could be a middle-aged man with a family, living in a snowy region, who values quality tools.
By defining this fictional person, you can personalize your marketing efforts and connect with potential customers on a deeper level.
While creating a customer avatar may not be 100% accurate, it provides valuable insights into your target market.
It allows you to focus your content creation and communication efforts towards a specific individual, making your messaging more effective.
Many resources offer step-by-step guides on creating a customer avatar, emphasizing the importance of understanding your ideal customer’s goals, values, and sources of information.
By following these guidelines and conducting thorough research, you can develop a clear picture of who your target audience is and how to reach them effectively.
Understanding where people obtain their information and what books they read is crucial for creating accurate customer avatars.
Unfortunately, many resources fail to guide individuals on how to achieve this. Instead, they simply provide instructions without explaining the process.
This lack of clarity can pose challenges when attempting to develop customer avatars.
To address this issue, I recommend two valuable resources. Firstly, I suggest watching the video “Frank Kern Core Influence” on YouTube.
Although it may seem daunting at two hours long, dedicating time to absorb the content and take notes is essential for success in online ventures.
This video will shift your perspective on market dynamics and set the right tone for crafting effective customer avatars.
Secondly, consider enrolling in the upcoming course “Avatar Attacks,” which focuses on demystifying the process of creating customer avatars.
This course, designed to enhance marketing strategies, includes a practical sheet to streamline the avatar creation process.
By following the steps outlined in “Avatar Attacks,” you can gather detailed information about your target audience, like their demographics and preferences.
Moreover, understanding core information is paramount in this process.
A useful starting point is Facebook’s Ads Manager, where you can access valuable insights for building accurate customer avatars.
By leveraging free resources available on social media platforms like Facebook, you can uncover essential details about your target audience, such as their background, interests, and behaviors.
This foundational information is key to developing robust customer avatars that resonate with your audience.
What we aim to achieve is to delve into Audience Insights to understand our target audience better.
By using Audience Insights, we can analyze the demographics of Facebook users in the United States.
Initially, we observe that there are slightly more women than men on Facebook.
However, let’s narrow it down by focusing on a specific niche, such as the opportunity sector.
For instance, if we take the interest in the book “Think and Grow Rich,” we can see that the majority of its followers are men aged between 25 to 44.
Interestingly, there is also a significant number of women in the 35 to 54 age range.
This information can help us create a customer avatar – a college-educated, married man in his mid-thirties.
By comparing this data with other interests, we can gain a comprehensive understanding of the market.
For example, followers of “Think and Grow Rich” are often associated with sales and administrative services.
While location might not be crucial for this niche, their page likes reveal interests in movies, advertising, and business-related websites.
In essence, Audience Insights provides valuable information that can guide our marketing strategies effectively.
Substituting “Think and Grow Rich” with another interest like “Frank Kern” can offer further insights into the preferences and behaviors of our target audience.
As I delve into demographics, I notice a slight shift in the numbers.
The age group of 45 to 54 seems to be prominent among women, while Frank Kern appeals more to men, particularly in the 35 to 44 age range.
Education-wise, most of them have attended college, and a significant portion are in management and sales.
By analyzing these insights, I can start forming a clearer picture of my target audience and their common traits.
Another valuable tool for gathering information is Audience Insights, which allows for a more comprehensive understanding of customer avatars.
By comparing insights from different sources, such as IQ, ethnicity, and entrepreneurial status, a broader spectrum of the market can be observed.
This method provides essential data for creating a well-defined customer avatar without the need for specialized tools or memberships.
Moving on to the next step, it’s crucial to define core messages to communicate effectively with the chosen niche.
These core messages serve as the foundation for content creation and audience engagement.
Focusing on one to three key messages, known as core message pillars, helps in maintaining consistency and building brand loyalty over time.
For instance, my core messages revolve around email marketing, impactful content creation, and continuity, as I believe these are pivotal for online success.
The key is to identify the essential themes that align with your niche and address the most critical issues within that space.
Whether it’s weight loss, relationships, or financial success, defining these core messages will guide your content strategy and establish a strong connection with your audience.
I have experience in building audiences in various niches, such as health, make money, and even conspiracy theories.
I have successfully built audiences multiple times and can teach you how to do it too. It’s not as difficult it may seem, just follow these five steps.
I’m a lot of information tonight because I want you to succeed.
Define your core messages and make sure to stay on message with all your content. Step one is now complete, let’s move on to the next step.
Step #2: Clear Path to Income
Alright team, let’s move on to step two. Step number two involves finding the path to financial success.
Before diving into building an audience or creating content, it’s crucial to establish a clear path to generating income.
Once you have defined core messages, it’s time to focus on the money.
There are three key areas to: building your email list, establishing continuity, and creating a revenue stream.
First and foremost, your email list is the foundation of your audience.
Regardless of where you engage with your audience, be it YouTube, Facebook, or Reddit, your email list is where majority of monetary transactions will occur.
Therefore, it’s essential to concentrate on growing your email list and implementing effective email marketing strategies.
Secondly, continuity is vital for financial stability. One way to start a continuity program, especially for beginners, is by licensing your content.
By offering a PLR license for your free content, you can create a low-cost membership program that generates additional revenue.
Another approach is to host regular live calls where you share your experiences, successes, and challenges with your audience.
This learn-out-loud club not only provides accountability but also offers a behind-the-scenes look at your journey.
It’s common to doubt the profitability of such initiatives, but limiting beliefs can hinder your success.
One individual dismissed the learn-out-loud club idea as ineffective, only to be proven wrong when another person successfully implemented it and gained paying members.
The key takeaway is that starting a membership program without prior experience or technical skills is possible by leveraging your continuous learning and staying abreast of industry trends.
As a newcomer, it’s essential to utilize your strengths, such as staying updated on the latest industry developments, to kickstart your membership program.
Success is within reach if you challenge limiting beliefs and leverage your existing knowledge and passion for learning.
As you immerse yourself in books and expert knowledge, you’re building a wealth of information that can be leveraged.
Sharing this knowledge with others through a “learn out loud club” can be a great way to start, even if you lack experience.
Over time, this club can evolve into a platform where you share your growing expertise and successes.
Establishing a financial foundation is essential, whether it’s through a simple paid newsletter or creating courses and funnels.
Building a strong infrastructure not only provides leverage and options but also allows you to expand your offerings over time.
Every piece of content you put out, whether free or paid, is an asset that can be repackaged and monetized in the future.
For example, a podcast that was initially used to build an email list can later be pulled down, repackaged, and licensed for profit.
The key takeaway is that all content, whether free or paid, contributes to your overall infrastructure and can be a valuable asset in the long run.
Content is the heartbeat of the online world, and by strategically utilizing it, you can create endless opportunities for growth and success.
You don’t need to be a genius to achieve success. Just like anyone else, with a little shift in perspective, you can make things happen.
It’s all about changing how you see things and what you can do with them. It’s a small adjustment that can make a big difference.
When comes to making money, there are various paths you can take.
One simple route is creating a squeeze page leading to a freebie offer, followed by a low-ticket item and a series of promotional emails.
But it’s important to think beyond just making money. Consider your audience, your values, and how you can reach your financial goals.
It’s okay to make mistakes along the way, as long as you keep moving forward and adjusting as needed.
Success doesn’t come from getting everything right the first time, but from taking imperfect action and learning along the way.
So, plan carefully, but be prepared to adapt and evolve as you go.
Step #3: TOMA
Achieving top of mind awareness, or Toma, is for any brand or individual looking to stand out in their niche.
It involves being the first brand that comes to mind when customers think about a certain category of products.
Just like how Nike is often associated with tennis shoes, having Toma can significantly impact a brand’s success.
While being the top brand in Toma is ideal, it’s not always necessary. The goal is to be a part of the conversation happening in the minds of your target audience.
Consistent publishing is key to achieving Toma, whether it’s through a podcast, YouTube channel, or paid advertising.
By keeping your content out there regularly, you increase your chances of being remembered and considered when it comes to solving your audience’s problems.
To build Toma, focus on three core message pillars that define what you can offer to your audience.
For example, if you specialize in email marketing, impactful content creation, and membership programs, make sure your audience knows about it.
By establishing yourself as a go-to resource in these areas, you can increase your chances of being top of mind when your audience needs help.
In essence, Toma is about making sure your audience knows you exist and can help them with their specific needs.
By having a clear plan for Toma and consistently putting out valuable content, you can position yourself as a trusted and reliable resource in your niche.
Different strategies may be employed, but the fundamental concept remains the same: visibility is key. Take Gary Vee, for instance.
His consistent presence in the business world made him synonymous with motivation and success.
While it’s not necessary to exhaust yourself with constant content creation, it’s essential to understand the importance of Top of Mind Awareness (Toma) and have plan to consistently engage with your audience.
Whether it’s through regular sales, advertisements, podcasts, or any other medium, the goal is to keep your core message pillars at the forefront.
Staying on message is crucial. It’s easy to veer off track and dilute your brand by exploring various topics.
By straying from your core message, you risk losing your niche and becoming a jack-of-all-trades instead of a specialist.
Specialization is key to standing out in your field and ensuring that you are the first choice when people think of a particular topic.
Utilize everything at your disposal. Every experience, no matter how mundane, can be turned into valuable content.
For example, a simple trip to the grocery store can spark an emotional response that you can tie back to your marketing efforts.
By being open to using every aspect of your life as potential content, you can create a unique and engaging presence that resonates with your audience.
It’s hard not to think about the many individuals in the marketing industry who have yet to achieve success.
Some have been struggling for years without making a single dollar, ending up deep in debt. If you find yourself in that situation, know that you are not alone.
Everyone has faced similar challenges at some point. A good starting point is to explore new opportunities that can help you progress.
Emotions play a crucial role in any niche, whether it’s weight loss, relationships, or internet marketing.
They can be used craft compelling stories that resonate with your audience and lead to effective pitches.
When transitioning from a story to a market lesson, consider answering the key questions of where to begin and what to do next.
Don’t be afraid to share information from other sources like books and provide your own insights on it.
Utilize all resources available to you in creating engaging content that connects with your audience and drives your message home.
It seems like we’ve covered a lot about content strategies and staying top of mind in the market.
There are various ways to content, such as through podcasts, YouTube channels, Facebook groups, and product launches.
For example, having a weekly podcast can help funnel listeners to your email list or low-ticket programs.
Consistency in publishing on platforms like YouTube can also drive traffic to your offerings.
Additionally, engaging in regular product launches can help acquire leads and maintain continuity in your business.
When it comes to paid advertising, focusing on sending traffic to free offers can be more effective than directly promoting low-ticket products.
This strategy allows for building a relationship with the audience through follow-up emails.
Solo ads can also be a valuable tool for building your email list and promoting low-ticket offers.
Ultimately, these strategies not only generate revenue but also serve the purpose of staying top of mind in your niche.
It’s important to view these tactics not just as money-making ventures but as tools for increasing awareness and visibility in the market.
By implementing a combination of these approaches, you can effectively establish yourself as a prominent figure in your industry.
Step #4: What Kind of Content?
When it comes to capturing people’s attention, what type of content is truly engaging?
Well, content that highlights achievements and actions tends to attract an audience.
People are naturally drawn to success and action, so showcasing your wins and current endeavors can be a powerful magnet for viewers.
Whether it’s reaching a milestone on your YouTube channel or making a significant amount of money, sharing these accomplishments can pique interest and admiration.
By consistently sharing what you’re working on and the progress you’re making, you create an aura of activity and productivity that others find appealing.
This “win-conscious” approach doesn’t have to be limited to financial gains; it can encompass any form of achievement or progress, such as gaining followers or completing a challenging task like a 24-hour livestream.
By adopting a mindset of celebrating your successes and sharing your experiences, you can effectively draw in an audience who is curious about your journey and eager to learn from your accomplishments.
When it comes to attracting people to your circle, it’s important to be able to acknowledge your accomplishments and give yourself credit.
However, it’s crucial to remember that in marketing, the focus should always be on the audience, not on yourself.
So, while it’s okay to boast about your achievements, always bring the conversation back to how it can benefit them.
This tactic is key to engaging with your audience effectively.
People are naturally drawn to action-oriented content. Sharing your progress, efforts, and successes will capture their attention and interest.
While many may root for the underdog, it’s those underdogs who are actively working towards success that truly inspire others.
Being action-conscious in your content will help draw people towards you.
To make a lasting impact on your audience, combine entertainment with actionable content.
Tell a compelling story or share a meaningful quote, then follow it up with practical steps or advice that your audience can apply in their own lives.
This combination of entertainment and actionable content will not only captivate your audience but also provide them with valuable insights, creating a lasting impact and keeping them engaged with your content.
The concept I want to discuss next is mesolimbic marketing. It’s based on the idea that people are most interested in themselves.
This has been proven scientifically through a course I took on mesolimbic marketing.
Content that resonates with the target audience often involves questions, strong opinions, or opportunities for interaction and sharing of personal opinions.
By focusing on the audience’s desire to talk about themselves, you can create engaging content that captures their attention.
One effective strategy in mesolimbic marketing is “fame jacking,” which involves associating yourself with well-known figures in your niche to attract their audience.
For example, mentioning influential marketers like Frank Kern in your content can draw in their followers to discover your work.
To further amplify this effect, you can create content that highlights the work of a more established figure in your field and then reach out to them to let them know.
By giving credit to these influencers and showcasing their expertise, you can attract their attention and potentially gain exposure to their audience.
This approach can be a powerful way to grow your own following within your industry.
When creating content, it’s important to consider why your audience would share it.
People are naturally drawn to content that puts them in a positive, as it appeals to their favorite subject – themselves.
By highlighting your audience and making them feel important, you only encourage them to share your content with others but also attract their audience to your own work.
This concept, known as mesolimbic marketing, focuses on the idea that people are most interested in themselves.
Dale Carnegie, in his book “How to Win Friends Influence People,” emphasizes importance of showing genuine interest in others to build relationships effectively.
This simple yet powerful principle has been proven true time and time again in the world of marketing.
Paid and free content each have their own value, with free content often serving as a counterpart to paid offerings.
It’s essential to recognize the complementary nature of these two types of content and leverage them effectively to engage and attract your audience.
When considering the free content you put out, it’s essential to also think about its paid counterpart.
For instance, a blog post could have a paid version with added value like a video, a PowerPoint narration, or a PLR license.
Every free piece of content has a potential paid counterpart, even if you don’t create it yourself. The key is to that there is always a paid version of your free content.
Similarly, every paid product you offer can have a free counterpart.
For example, if you have a paid membership program like the insiders club, you could think about what a free version of it would look like.
It could be as simple as offering a free cheat sheet or a snippet of the full product.
By creating a free version, you can use it as a lead magnet to upsell your paid product later on.
When it comes to creating free content, keeping it short and impactful is key.
Short bursts of content under 15 minutes tend to perform better on platforms like social media where attention spans are shorter.
It’s more effective to produce multiple shorter videos than one long video, as it can reach a larger audience and create a stronger impact.
In conclusion, always consider the counterpart of your content, whether it’s free or paid.
By understanding the value of both versions, you can create a more effective content strategy that resonates with your audience and drives conversions.
When it comes to staying top of mind, Toma excels with short bursts of content rather than longer pieces.
Platforms like Facebook and YouTube are designed to keep users engaged by prompting them to click on other content.
This is evident with notifications and recommended videos that constantly grab the viewer’s attention.
The goal is to keep users on the platform, leading them to consume multiple pieces of content in quick succession.
However, this constant stimulation has trained users to always be seeking something else to do while consuming.
Therefore, creating short and engaging content is key to capturing and maintaining audience attention on social media platforms.
Step #5: Next Play
In the journey towards success, a key element adopting a “next play mentality.”
This mindset emphasizes the importance of focusing on the present moment and the next steps to take, rather than dwelling on past mistakes or setbacks.
It’s about being relentless in moving forward, adjusting strategies as needed, and always looking ahead to the next.
Success is not about achieving perfection from the start, but rather about continuous progress and growth.
It’s like playing an infinite game of chess, always thinking several moves ahead.
As entrepreneur, satisfaction may not always be part of the equation, as there is a constant drive to achieve more and push boundaries.
To succeed, it’s crucial to maintain a focus on moving forward and executing tasks effectively. Progress is the key to winning, while stagnation can lead to failure.
This involves taking daily actions to advance projects and business goals, always keeping projects organized and structured.
By breaking down goals into manageable projects and maintaining a proactive approach to moving them forward, success becomes attainable.
Whether it’s launching new products, working on advertising strategies, or managing membership programs, the key is to stay focused on the next steps, learn from mistakes, and constantly adapt to achieve desired outcomes.
Seeing your business as a project can be incredibly beneficial.
By breaking it down into a system goals, projects, and benchmarks, you can easily analyze what is working and what isn’t.
Success is not about luck, but about implementing and adjusting systems. It’s important to focus on moving forward and executing your plans relentlessly.
Even if your execution isn’t perfect, you must prioritize advancing your projects every day.
It’s crucial to be selfish with your time and ensure your projects keep progressing, even in challenging times.
While flexibility is important, finding a way to move your project forward is key to success.
Additionally, having a support system, like monthly group coaching, can greatly aid in keeping you on track and moving forward in your endeavors.
These three elements – viewing your business as a project, relentless execution, and a strong support system – are essential for achieving success.
