Repurposing Content

Repurposing your content

If you’re like most Internet marketers, you think in terms of “products.” You talk about e-books, reports, audio files, video files, and newsletters.

To you, they’re discrete products that emerge from different product-creation processes.

In reality, this is an unhelpful and often ineffective way of approaching your business.

Rather than thinking about yourself as a “product” seller, you should think about yourself as a “content” seller.

Why is that? Because content sellers make more money than product sellers.

They make more money because they understand that an e-book isn’t simply an e-book.

It’s content in e-book format; and, if rearranged, it can be content in the form of a report, newsletter, video file, audio file, or blog.

In a matter of hours or days, a content seller can take the work of a product seller and multiply it by five.

So let’s cut to the chase. If you want to make money as a content seller, you’ll need to transform your content several times, so that you can sell multiple products.

Below, I’ve listed 30 of the best ways in which you can do that:

1. E-Books

It’s always a good idea to convert your content into an e-book.

If you want to cut corners and do this as simply as possible, you can copy-and-paste your content to a single Word file, add pictures and charts as desired, format the fonts and spacing; and then convert it into a PDF.

Using this approach, you’ll have a new product to sell in hours.

2. Newsletters

If you have an e-book, then you can easily have a newsletter, too.

All this entails is picking chapters, breaking them up into email-length documents, and then adding a greeting and a closing.

3. Audio Books

Once you have an e-book, creating an audio book is easy.

You can do this by either recording yourself reading the e-book; or by hiring voice talent through a site like to do it for you.

4. Books

After you’ve created an e-book, it isn’t much harder to create a physical book. All you have to do is submit a PDF copy of your book to a Print-On- Demand (POD) site., for instance, will allow you to submit your PDF, choose a binding, and then distribute your book through a variety of channels, including

After that, it’s up to you. You can print and sell just one book or you can print and sell 100,000 books.

5. Mini Books or Reports

Often, when you write an e-book, you’ll cover a wide variety of ideas. Some of these ideas will be relatively well-known, while others will be unique to your product.

Consider using some of your more explosive and revealing chapters to create miniature reports or e-books.

6. Consulting

Use your products and experience to provide useful information to companies looking to make changes.

Remember: you don’t need to wait for companies to find you; instead, actively seek them out by advertising your services.

7. Blogs

Again, if you have an e-book, some articles, or any other form of content that is concentrated on one particular topic, then you also have a blog.

All you have to do is extract “snippets” (i.e. paragraphs or sentences) from your current e-book or articles; and then insert them as blog entries using WordPress or

Alternatively, you can add longer entries that span a page or more of content.

8. Workbooks

eBooks and reports—while they often contain a lot of information—may not be the most instructive way to communicate information to readers.

For this reason, it’s often a good idea to create a workbook—either as a stand-alone product or to accompany another product.

A workbook should summarize core information, include questions that have answers in each chapter, and ask the reader to perform specific exercises.

9. Podcast

A podcast is another form of audio content. If you already have an e-book to work with, there are many ways in which you create a podcast.

For instance, you could create a series of podcasts in which you read one chapter from your e-book.

Alternatively, you could create podcasts to accompany your e-book content.

For instance, you could pick certain chapters in the book and go over the topics in greater depth than is covered in the e-book.

10. Audio Program

If you have a lot of material sitting around and you’re not sure what to do with it, one surefire plan is to use it to create an audio program.

This simply entails filling several CDs with a series of a podcasts, a series of chapter readings, or something themed-product that spans multiple CDs.

11. Video Program

In essence, this is not very different from the audio program idea mentioned earlier.

The only thing you’ll need to do differently is use DVDs and employ video or screen-capture technology.

12. Vlogcast

A vlog cast is exactly what it sounds like: a video podcast, posted on a blog.

You might instinctively ignore the idea, thinking that you don’t want to post videos of yourself online. But, in fact, you don’t actually have to even be in the video.

Many effective vlog casts simply employ screen-capture programs to show what you are doing on your computer; and allow you to accompany that with audio.

This can be a very useful technique if you are showing watchers how to perform some specific technique.

13. Multi-Media Kits

In brief, a multi-media kit can contain all of the products that you create from your original content.

It might include your book, your audio book, and or video content in a single package.

14. Coaching Program

Many people read reports and e-books—and believe they understand the material—but ultimately struggle at the implementation stage.

You can capitalize on this fact of life (and help your customers at the same time) by offering coaching services to all buyers.

15. Teleseminars

Hire someone to interview you about your e-book; and present this as a teleseminar, allowing buyers to listen, comment, and ask questions.

16. Teleworkshops

Assemble small groups of buyers; and work with each of them closely to implement some small portion of your e-book or report.

Think about this like a one-time, group coaching session.

17. Membership Site

Take your articles, audio, video, and e-book content and post it on a site that only members can access. Charge a monthly fee; and regularly add new content.

This is one of the best ways to create a passive income.

18. Home Study Course

The essence of a home study course is that it should provide buyers with a tremendous amount of book, audio, video, and workbook content.

It should walk buyers carefully from point A to point B by teaching them everything they need to know; and by providing them with drills and exercises they can use to refine and test their skills.

If you have an e-book or articles, you should be able to create such a course.

19. Radio Show

This option isn’t for everyone, but if you feel like you have the personality to run a radio show (or are willing to pay someone else to do it), then this provides yet another powerful transformative option for your content.

Each day, cover a topic that one of your products discusses; and then use the program to advertise your products subtly.

20. TV Show

Similar to the radio show option, Internet TV (IPTV) is becoming an increasingly realistic and inexpensive option.

Within 1-2 years, this should become a reasonable possibility for your business.

21. Syndicated Column

Post your article content on your own website and on others (including articles directories).

Also seek out opportunities to write articles for newspapers or for sites as an expert. Allow others to syndicate your site content via RSS feeds.

22. Articles

Take your e-book and shape it into articles.

This is as easy as finding 1-2 pages in your e-book that covers a complete idea, editing it lightly (so that it takes on the feel of an article), and then using it as desired.

23. Software

Now that PDFs are easy and cheap to create, they no longer have the vaunted status that they once held.

If you want to increase the perceived value of a product now, your best bet is to turn it into a piece of software.

One cheap and easy what to do this is to use HTML and/or FLASH to create an executable file that allows buyers to search through your content.

24. CD/DVD Training

Instead of selling your content in the form of a video or audio program, you can consider breaking it up into parts, posting it on a secure website over the course of months, and charging a fee to access the membership content.

25. Magazine

Use article or newsletter content to create a physical or electronic magazine. Charge companies a fee to post advertisements in your magazine.

26. Keynote Speaking

Once you become an established expert in your field, expect to be asked to do speaking events.

Take content from your products, summarize it on PowerPoint slides, and present it to the audience.

27. Resell Rights

Allow others to resell your product and earn 100% of the profits.

The downside of this is that you’ll lose control of the product, but the upside is that you’ll earn a lot by selling the resell rights.

28. Private Label Rights

Sell your content as a form of private label content, allowing buyers to resell and customize it as their own.

This will bring in more money per sale, but will make it so the product is no longer exclusively your own.

29. Licensing

Offer licensing or volume discounts for companies who are interested in purchasing your product for employees.

30. Foreign Rights

Hire a translator to reproduce your product in other languages. Focus on languages that people speak in populous countries with widespread Internet use.

When it comes to repackaging products, the most important thing to keep in mind is that you should always remain narrowly focused on the goal of the product.

Do you need a viral product? Consider employing a podcast or free special report.

Do you need an entry-level product? Use an e-book, a physical book, or an audio book.

Do you need a high-ticket product? Package several of your products together to create a home study course. Alternatively, consider offering a teleseminar.

Whatever you do, remember that you’re a content seller—not a product seller.

Once you have the information for an e-book, you also have the content to create half a dozen other products.

And if you believe that they’ll sell well, then you absolutely should go through with it.

In brief, there are dozens of ways to repackage content and profit from it. I’ve listed 30 here, but there are others, too.

So don’t sell yourself short by focusing on a “product”; instead, focus on reshaping the same content into many, many products.


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