3 Steps To Having A Solid Foundation For Your Business
In this article, you’re going to know the importance of having a solid foundation for your business.
Just like a house or a building, if you build your business on a non-solid foundation, it’s going to crumble down eventually.
Since you’re going to be investing so much time and money into growing your business, you may as well take the time to make sure you’re building your business on a solid foundation.
Step 1: Have A Solid Goal
Money is important for any business, but you shouldn’t make it your main reason for existing.
Being in business means your product or service is helping people solve a specific problem.
So, to make sure your business succeeds in the long run, you need to make it a point to make as many people happy as possible.
If, for example, you need to make 100 sales to break even for the month, then think of it as helping 100 people. The more people you help, the more money you make.
If you make helping people your top priority, money will follow you wherever you go.
Step 2: Have A Solid Business Plan
To help as many people as possible, you need to have a solid business plan.
You need to map out how exactly you’re going to get your awesome product to as many people as possible. What are your limitations?
Do you have a lot of competition?
If your business plan tells you that you’ve got too much competition and you can’t help the most number of people you’d like to help, then it may be best to move on to your next idea.
Creating a business plan before you start working on your business helps you see if your idea is even feasible in the first place.
Step 3: Have Solid Systems In Place
With your business plan in place, it’s now time to start building on your processes and systems.
It may take a few tries before you find the perfect system for your business – one that maximizes your resources and gets the tasks at hand finished as fast as possible.
Once you find the best system, document it right away. You may be needing to train new staff sooner than you anticipate.
It’s better to have your systems in place when you welcome your new team members!
Why Evergreen Niches Are Perfect For Creating A Passive Income Stream
Evergreen niches are those niches which stand the test of time. Your sales aren’t limited or affected by certain times of the year.
For instance, if you’re selling a weight loss product, your sales don’t necessarily slow down after Thanksgiving or Christmas seasons.
That’s because there will always be people wanting to lose weight no matter the time of year.
Now, if you were selling a Christmas toy it would be a different story.
You can, of course, sell it year-round, but chances are people are only going to be buying that on the weeks and days leading up to Christmas.
When you sell a seasonal product, then that’s not an evergreen niche.
There are many evergreen niches to choose from. The main popular niches are health, love, wealth, and self-improvement.
You can further drill down into thousands of sub-niches.
There are plenty of tools you can use to find these sub-niches, foremost of which are keyword research tools.
Keywords are those which are used by people who search for something on Google or other search engines.
You’d have to look at trends and volume of searches. You’d basically have to do plenty of analysis to find the best evergreen niche for your business.
Yes, it’s going to be a lot of work in the beginning, but once you find the right niche, and target the right keywords, then you can expect to live off some pretty nice passive income for many years to come.
There may be plenty of competition for evergreen niches. That’s because people know just how valuable and how profitable a good niche is.
Just imagine doing the work only once and then reaping the profits for a long, long time afterward! It’s the perfect business model if you ask me.
You no longer need to trade your time for money, that is, you don’t need to go to work, and you’d still make a healthy income.
Once you have a passive income stream going on, you can take your attention somewhere else.
You can spend your money on vacations or better yet, use your passive income to create other similar evergreen products for more passive income streams!
When you have two, three, four or even more evergreen products giving you passive income month after month without any intervention on your part, then you can see why this business model is the absolute best!
4 Ways To Create A Trustworthy Brand For Your Business
If you are yet to start your business, then you need to read this article to find out why you need to create a good reputation for your business online.
If you already have an ongoing business, then I recommend you do a Google search to find out what people are saying about your brand.
If you find no negative feedback, then good for you. If you find some dissatisfied comments, then this article may help you as well.
1. Create your own website and use your brand name as your domain name
It’s important to use your brand name as your domain name, so that when people search for you on Google or type your brand name directly on their web browser, it will be easy for them to find you.
Having your own website allows you to control the information you put on the Internet. Put a face on your website.
Publish content that makes you appear as an authority.
2. Engage and build a relationship with your customers
Don’t be a snob. If you’ve made it your business goal to help people, then it would be in your best interests to interact and engage with them.
Whether it be on your own website, via emails, or on your social networking accounts, don’t be afraid to reach out to them. They’ll appreciate the gesture.
And they’ll be more likely to recommend you to their friends. Remember, word of mouth marketing works better than any other advertising channel you pay for!
3. Show the real you and be authentic
People can spot a fake profile from a mile away, especially if they’ve been scammed before.
While some people can successfully hide behind a fake persona, often, they don’t achieve long-term success.
That’s because eventually someone is going to spot something’s off about you and tell everyone who will listen, or you get tired of the pretense and not getting the recognition you deserve.
4. Create good memories for your customers
When you engage with your customers, you have the opportunity to create a lasting impression on them.
Whether it be with your kindness, or your proactivity, or your smile, do whatever it takes to make yourself memorable to them.
Of course, this will vary from niche to niche but if your type of business allows it, be extra nice to your customers. They’ll remember you for a very long time.
3 Sources Of Free Traffic For Your Evergreen Business
There are two kinds of traffic you can drive to your evergreen business – free and paid traffic.
Obviously, with paid traffic, you’d have to part with some of your hard-earned cash, but you can get traffic instantly as well.
With free traffic, however, the costs aren’t so obvious at first glance. While you may not be paying for anything upfront, you are going to be paying with your time.
Many people say time is money. So if you want free traffic, you want to invest as little time as possible while still making the most of your investment.
1. Email Your List
If you don’t have an email list yet, then you need to get started right away. You’ll commonly hear marketers say that the “money is in the list.”
This saying is true, of course, if you don’t spam your subscribers!
These people signed up for your list because they found your content valuable – continue to add value by informing them of new blog posts and products that will help them even more.
2. Social Media Marketing
Social media is not going to go away anytime soon.
In fact, people are spending hours every day glued to their smartphones and computers, endlessly scrolling through their Facebook and Instagram feeds!
Now, these two aren’t the only social media platforms on the Internet – there are countless more.
You just need to figure out where most of your target audience hangs out. If Pinterest is more popular for your audience, then engage with them on Pinterest.
Likewise, if they are on Twitter, then interact with them on that platform.
You don’t have to be on all social media sites, however. Just choose the top 3 or 4 when you’re starting out.
3. YouTube Marketing
You may think people go on YouTube to look at silly cat videos. But it’s not always the case. In fact, many people go on YouTube to learn new things.
If your product can use a video tutorial or demo, then film yourself using your product and upload it to YouTube.
To keep your branding consistent, make sure you add your logo and use your brand’s colors, too.
And then somewhere in your video content or in the description, add a call to action asking your viewers to visit your website for more information.
4 Formats You Can Re-purpose Your Evergreen Content To
To make the most of the time you spend researching and writing your content, you should consider re-purposing it into other formats.
Not only will you be able to expand your reach, but you’re also making yourself appear more credible and trustworthy in the process.
And as you know, being known as a trustworthy brand will help bring in the leads and sales for your business.
So, here are the four formats you can use to re-purpose your evergreen content:
People love watching videos. In fact, a significant number of people would rather watch videos than read an article or a paper on the same subject!
For instance, if you have a tutorial article, you can write descriptions of how your product is going to work as well as maybe add some screenshots.
But if you have a video showing people the step by step process, which do you think is going to get more views and more shares?
I daresay the video version is going to come out on top!
Podcasts are popular for a reason. It’s an easy to consume digital format that allows busy people to multi-task.
Podcasts make it super easy for people to learn something new and be productive while they are stuck in traffic or working out at the gym.
Podcasts aren’t difficult to produce too, so be sure to consider this format when repurposing your content.
Infographics have grown in popularity over the years.
Not only does it convey information in an easy to digest format, but it’s also much easier to share on social media.
Creating infographics can be quite costly, however, if you don’t know how to design graphics yourself.
But in the end, the benefits (traffic and backlinking opportunities) will more than outweigh the cost.
While visual formats are extremely popular, there’s no denying the fact that eBooks are here to stay.
Some people may not like to read lengthy eBooks, but if you provide plenty of value in your eBook, then people will be willing to read it from cover to cover.
The best thing is, you don’t even need to write your eBook from scratch.
Simply package your posts or articles on the same topic, edit it to make sure the content flows well, create an attractive eBook cover, and your eBook is ready for download!
4 Types Of Content That Will Get The Most Engagement For Your Brand
Creating content takes time if you do everything by yourself. If you want to save time, you can outsource your content creation, but it’s going to come at a cost.
Some content types are easier and cheaper to produce than others.
In this article, you’re going to learn four of the best content types that will bring you the most bang for your buck.
1. Blog Posts
Blog posts don’t have to be thousands of words every time.
In fact, you can publish posts with just a few hundred words on it, but if you want to be recognized as a thought leader in your industry, then you might want to think in terms of value and not word count.
People don’t really want to read extremely long pieces, but if it’s valuable, they’ll read every word of it.
Posts with original content will also be more likely to be shared than posts with rehashed content so take this into consideration when you schedule your posts in your content calendar.
Infographics are pretty popular nowadays. If you are to outsource the creation of infographics, it might set you back a few hundred dollars.
But since infographics are quite literally link magnets, that is, people link to it all the time, your expenses will be worth it when you start ranking high up on Google.
If you produce high-quality infographics, not only will it help with your site’s SEO but people will also be more willing to share it with their friends.
3. How-To Tutorials
Creating tutorials can be done in writing, in video format, or even infographics.
Teaching people to learn something new is always valuable, and there will always be people wanting to know what you’re teaching.
To make sure however that there is a demand for your how-to topic, do a bit of research first and see if you’re going to be helping a lot of people with your solution.
Videos are not going away anytime soon.
In fact, with modern smartphones having advanced camera features, people are no longer buying standalone cameras but are instead filming using their phone’s built-in cameras.
And it’s so easy to share on social media too. So if you want to get plenty of engagement, consider using videos to capture your audience’s attention!
5 Evergreen Niches For Affiliate Marketers
Affiliate marketing is one of the easiest ways to earn money online.
You can recommend products to your blog readers or your social media followers, and when they buy your recommendation, you get a percentage of the profits.
And out of all the thousands of evergreen niches you can build your online business on, we’ve picked the top 5 niches that are perfect for affiliate marketers!
Of course, these niches are just the tip of the iceberg, you can further narrow down or drill down into an endless number of sub-niches!
1. Weight loss niche
People will always be wanting to know how to lose the excess weight.
You can’t go wrong in this niche, although, you may need to drill down pretty deep if you want to find a sub-niche that doesn’t have too much competition.
You may also need to think outside the box to drive traffic to your affiliate offers.
2. Make money online niche
There are countless ways to make money online, and people are making plenty of money in this niche.
If you know of a proven way to make money online that not too many people know about, then you can enter this niche. Branding is important here.
There are far too many scammers in this niche, and you have to make sure you don’t mistakenly align yourself with the scammers!
3. Personal development niche
Millions of people want to know how to develop themselves on a personal level and on a professional level.
There is practically an infinite number of sub-niches in personal development. Look around, you’ll never run out of people seeking to improve themselves.
4. Dating niche
If people can’t get other people to like them in the real world, they usually go online to look for love on the Internet.
Dating websites are a dime a dozen and even dating apps help people find love on the Internet.
You’ve also got plenty of affiliate products to choose from – pick the best one and profit!
5. Hobbies niche
Hobbies are our form of entertainment. There are countless hobbies to tackle and promote affiliate products in.
You just need to identify your audience so you can pick the right affiliate products that would resonate with them.
Choosing the right evergreen niche matters if you want to succeed as an affiliate marketer. You’re not waiting for holidays to make a sale.
Instead, you just need to make sure you pitch your affiliate offer to the right audience.
5 Steps To Become A Trusted Social Media Influencer
Nowadays, anyone can become a social media influencer.
Of course, it’s not going to happen overnight, but if you put in the time and effort to publishing the kind of content your audience wants, then you can quickly become an influencer in your niche.
Here are the 5 steps to become a trusted social media influencer in any niche:
1. Choose a niche
It’s important for you to select a niche you’re an expert in or at least have an interest in. To be seen as an influencer, people need to see you as an expert in your niche.
Yes, you may know a lot of things, but if you truly want to succeed as an influencer, then you need to choose your favorite niche.
2. Choose your social media platforms
There are plenty of social media sites nowadays.
Your customers are not going to be on all these channels so choose only 3 or 4 to focus on (to begin with, one site is good enough).
If most of your audience is on Facebook, then you need to be on Facebook. If they’re mostly on Reddit, then go sign up on Reddit.
3. Create a content strategy
Plotting what content to publish on specific days help you streamline your process.
You can use social media automation tools that allow you to upload your content in advance and set a date when you want to publish those.
You can, of course, post time-sensitive content anytime you want, but having the bulk of your posts ready for publishing is a great time-saver.
Don’t forget to only post valuable content that your audience is going to find useful.
4. Engage with your followers
Even if you use automation tools to publish your content, it’s not going to be a set-and-forget strategy.
You’d still need to reply to any queries your followers may ask you. Don’t craft one-word responses.
Instead, try to engage with them by writing thoughtful answers, so they know you care about them and aren’t some robot programmed to answer yes or no.
5. Promote and share your content
Be proactive in sharing your content wherever relevant. Don’t be shy in asking your followers to share your posts.
Sometimes, people do need to be told what to do, but if you provide plenty of value, they’ll be happy to share your work even if you don’t ask them to do it.
How To Build An Email List Using Free Methods
An email list is one of the most important assets you can build to grow your business quickly. If you want to build an email list, you can consider doing paid adverts.
However, if you don’t have the budget for it yet, then read this article to get a headstart on building your list in just a few days or weeks.
1. Create an awesome giveaway you know your audience will love
No one will ever give you their email address if all they get in exchange is a “hello” email.
You need to give them something very valuable, so it’s easier for them to type in their email address on your opt-in form.
You don’t even have to write a 5,000-word eBook to use as a giveaway.
If you’re selling something, you can use a discount code or maybe even a free 7-day trial period as your giveaway.
2. Promote your giveaway on social media channels
If you’ve got social media presence, you can announce your offer to your followers.
Write your post in such a way that your audience will feel compelled to sign up to your list.
Make your offer sound so enticing that they’d feel bad if they miss out on it.
Then ask them to also share your post with their friends so they can benefit from your wonderful gift.
You can even try adding an incentive for those who successfully refer their friends to join your list!
Getting ‘viral’ success is entirely possible on social media – think outside the box and do your best to get your free gift in front of as many people as possible!
3. Make your opt-in form highly visible on your website
It doesn’t matter if you make the most amazing free gift for your email subscribers and promote it heavily on social media if they can’t see your opt-in form on your website!
Put your opt-in form in places like your website’s sidebar, your site’s header and footer, your about page, in your blog posts, and many other places.
Make sure your opt-in form stands out. Don’t make it blend with your website as it will render it practically invisible to your visitors. Don’t make them look for it.
If you want to people to sign up, you’ve got to show them where they need to sign up.
How To Sell Your Online Evergreen Course In 3 Steps
Selling a course for the first time can be intimidating and scary.
But if you’ve done your homework before you even created your course – that is, you’ve researched your audience, and you’ve identified a profitable niche – then half the work’s already done.
You just need to let the world know about your awesome course and how it can help solve their problem.
1. Describe the problem
Make your problem description easy to relate. Give examples of just how bad the problem is.
If you’re selling a course on a stomach problem, then you can describe the excruciating pain you experience every time your stomach acts up.
Explain how embarrassed you feel every single time you need to excuse yourself from company, how your mind races to come up with explanations on why you need to go on break again.
Use words commonly used to describe the problem, so your readers know you understand their situation. In short, you have to make your audience feel the pain.
Make them go “ouch!” and say “me too” while reading your copy.
2. Make the problem go away
Once the problem has been vividly entrenched in your audience’s mind, it’s time to tell them how much better their lives will be if they no longer needed to go through that problem.
Tell them they don’t have to live with it anymore. Paint a picture of how they can do whatever they want, wherever they want if that problem goes away forever.
Describe all the things they can do and places they can go to if they can eradicate that problem.
Make them want a solution so bad they have to get it right that very instant!
3. Present your course as the solution
At this point, your target audience should be ready to buy. Pitch your course as the solution.
Assure them that it covers everything they need to know to never experience the problem ever again.
Tell them how exactly it’s going to solve their problem and why they need to buy it now if they want the problem to go away.
Use the power of testimonials. Include a demo video or screenshots of your course. A free preview, if you will.
Not only will they be able to see first hand how well your course works, but it will also help assure them that your course is indeed the real deal.
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