Challenge 2: Perform an Existing Blog Content Audit for Income Issues
An existing blog content audit is one of the most valuable exercises you can do to boost your blog’s profitability.
Before you dive into creating new posts, it’s essential to examine what you’ve already published and figure out why some posts aren’t pulling their weight.
Many bloggers focus only on producing more content, but this approach can waste time and effort if the foundation of your blog is weak.
A thorough audit helps you understand what’s working, what’s not, and where you’re leaving money on the table.
AI tools like ChatGPT are ideal for identifying problems and offering solutions to transform your underperforming posts into profitable assets.
Start by identifying which posts on your blog are underperforming.
Analytics tools like Google Analytics (GA4) can show you metrics such as traffic, bounce rate, time on page, and conversion rates.
Posts with low traffic, high bounce rates, or little engagement are red flags.
For example, a post with hundreds of views but no clicks on affiliate links or offers is a missed monetization opportunity.
Similarly, a post with a high bounce rate suggests readers aren’t finding the content valuable or engaging enough to stay.
Once you’ve gathered these insights, ChatGPT can help you diagnose the issues with these posts. One common reason for underperformance is a traffic and ranking issue.
A post that isn’t optimized for search engines won’t be discovered, no matter how valuable its content is.
AI tools can analyze your content and identify areas where SEO improvements are needed.
For instance, you could ask ChatGPT, “How can I optimize this post about weight loss tips for better search rankings?”
ChatGPT might suggest updating the title to include high-value keywords, rewriting the introduction to hook readers immediately, or adding subheadings with long-tail keywords to improve clarity and search visibility.
Another issue could be that the content itself lacks value. Posts that are too thin, generic, or poorly written fail to engage readers.
If your survival blog, for instance, has a post titled “Basic Survival Tips,” but only covers surface-level advice that readers can find anywhere else, they’re unlikely to stay or take action.
ChatGPT can help by enriching the content with more detail and actionable insights.
For example, you could input the existing post and ask, “How can I make this survival tips post more informative and actionable?”
ChatGPT might suggest adding real-life scenarios, breaking down the tips into beginner and advanced levels, or including step-by-step instructions for tasks like building a fire or purifying water.
The result is a post that readers find more useful, which increases the likelihood of engagement and conversions.
A lack of clear calls to action (CTAs) is another major reason posts don’t generate income.
Every blog post should guide readers toward a specific next step, whether that’s subscribing to an email list, downloading a free resource, or clicking on an affiliate link.
Without a clear CTA, readers are left with no direction, and the opportunity to convert them is lost. ChatGPT can generate compelling, relevant CTAs that align with your goals.
For example, for a post about “Weight Loss Meal Prep Tips,” you could ask ChatGPT, “What are some CTAs I can add to this post to increase conversions?”
It might suggest adding a CTA for a meal prep guide, links to affiliate products like food storage containers, or an email opt-in offering a weekly meal plan.
Monetization elements are another area where many posts fall short.
A post that provides value but doesn’t include any way for the blogger to earn revenue is essentially a dead end.
For instance, if your survival blog has a post about “Top 10 Emergency Items,” but doesn’t include affiliate links or product recommendations, it’s missing an opportunity to generate income.
ChatGPT can help you identify monetization gaps and suggest ways to incorporate them naturally into your content.
You might ask, “How can I monetize this emergency items post?”
ChatGPT could recommend adding affiliate links to recommended products, creating a downloadable checklist that leads to an upsell, or including links to your own digital products, like a survival eBook.
When using ChatGPT to rewrite or improve an underperforming post, start by providing it with the full content of the post along with specific prompts about what you want to achieve.
For example, you could say, “This blog post about weight loss for beginners isn’t converting readers into email subscribers. How can I rewrite it to make it more engaging and encourage sign-ups?”
ChatGPT can analyze the content and suggest structural changes, such as starting with a relatable anecdote, breaking the information into digestible sections, or ending with a stronger, more enticing CTA for an email opt-in.
If your post lacks depth, you can ask ChatGPT to help you expand on specific sections.
For example, a post about “Survival Tips for Winter Camping” might mention the importance of staying warm but fail to elaborate.
You could ask, “What additional details can I include about staying warm during winter camping?”
ChatGPT might provide tips on layering clothing, choosing the right sleeping bag, and setting up a windbreak for your campsite.
These improvements not only make the content more valuable to readers but also provide opportunities to include affiliate links for gear or recommendations for your own products.
In addition to fixing specific issues, ChatGPT can help improve the overall readability and flow of a post.
Content that’s difficult to read or overly complicated can drive readers away.
You might provide the AI with a dense paragraph from your blog and ask, “Can you rewrite this to make it more concise and engaging?”
ChatGPT will simplify the language while retaining the core message, making your content more accessible and enjoyable for your audience.
Before publishing any rewritten content, ensure that the updates align with your monetization goals.
This means reviewing your revised post to confirm that every element—from the introduction to the closing CTA—supports the objective of generating income.
Whether you’re encouraging readers to buy a product, sign up for a course, or join your email list, your content should guide them naturally toward that action.
ChatGPT can help with this final review by suggesting additional tweaks to optimize the post’s effectiveness.
By conducting a thorough content audit and using AI to fix underperforming posts, you’ll build a stronger foundation for your blog.
This process not only improves the quality and profitability of your existing content but also gives you a clearer understanding of what works and what doesn’t.
These insights will guide your future content creation, ensuring that every new post is strategically designed to generate income.
Before you move forward with creating fresh content, take the time to transform your current posts into assets that truly support your blog’s growth and profitability.
This approach sets you up for long-term success while maximizing the potential of what you’ve already built.
