In any successful strategy to capture untapped market space, refining what you offer is essential. By focusing not only on what to include in a product or service but also on what to eliminate, reduce, raise, and create, you can ensure your offerings align closely with customer needs while keeping costs under control. This approach, often referred to as…
Pursuing differentiation and cost leadership is about creating a unique, valuable offering while keeping costs low. This approach goes beyond merely cutting expenses or adding distinctive features; it’s about rethinking your entire business model to focus on delivering maximum value at minimal cost. When you achieve this, you’re not only standing out in your market but also building a…
Making the competition irrelevant is about creating a market presence so unique that your competitors don’t stand a chance. Instead of worrying about who else is out there and what they’re doing, this approach focuses on carving out your own path and standing out so distinctly that competition simply fades into the background. For online niche marketers, AI is…
Creating an uncontested market space is about going beyond competition and finding or developing demand where it didn’t previously exist. This means identifying new needs, products, or services that tap into areas that competitors haven’t targeted, giving you a true edge. AI plays a transformative role in this process. By leveraging AI to examine and predict market gaps, analyze…
In online marketing, the pressure to stand out can be intense, especially when everyone’s chasing the same audience. A Blue Ocean Strategy shifts that focus. Instead of fighting for scraps in an oversaturated space, it opens the door to uncontested markets where you’re not just another option—you’re the standout choice. With AI as part of the strategy, this approach…
Amateurs sit and wait… “Amateurs wait around for inspiration; the rest of us just get to work.” – Stephen King This quote is from Stephen King’s book On Writing: A Memoir of the Craft, and it’s pretty clear what he meant by it. After all, we’re talking about a man who’s written 65 novels (and counting), many of which…
Adding value to your offers through bonuses is a well-known tactic to increase conversions and revenue. However, many struggle with utilizing bonuses effectively. In this section, we will explore two approaches to bonus usage: • Strategically incorporating advertised bonuses to enhance conversions. • Implementing unadvertised bonuses to improve customer satisfaction post-sale. Let’s delve deeper into these strategies. Using Advertised…
When you think about popular sales platforms like Etsy, homemade physical goods usually come to mind. However, there’s also lucrative opportunity to sell digital goods on these traditional platforms. In this article, we’ll delve into this unexplored territory. Here are the key questions we’ll address: – What kind of digital products can you sell? – Where can you showcase…
Introduction So, let me spill the beans on how to make your product business not just profitable but also successful. The key? It’s all about crafting a product funnel. Now, what exactly is a product, you ask? Well, it’s essentially a series of interconnected products designed to achieve the following goals: 1. Attract potential customers by offering them a…
EXAMPLES The Beginner’s Guide to Garden Pest Control The Beginner’s Guide to Grooming a Poodle…
The beauty and skincare niche is a…
Putting your Blue Ocean AI Marketing Plan…
