Blog Hubs for B2B
Chapter 9: Blog hubs for B2B SaaS, services, and professional firms B2B SaaS companies are the original blog hub adopters. HubSpot, Drift, Wistia, Salesforce, and Hotjar all built their content marketing around the pillar-cluster model years before AI search existed. First Page Sage’s research explains why: SaaS companies have “a much larger need for quality content than other industries”…

