Do you happen to sell text products like reports or books?
If that’s the case, one great way to boost your revenue is by diving into the world of video creation to go along with those text products.
Videos tend to carry a higher perceived value compared to text-based products. By including a video in your product offering, you’re adding a ton of value.
This allows you to charge more for the same information, all while keeping your customers happy and feeling like they’re getting their money worth.
When it comes to this strategy, there are two different approaches you can take:
1. Convert the Content Into a Video: In this scenario, your video conveys the same information as the original text product. Essentially, you’re providing your audience with multiple ways to consume the content (watch a video or read the text).
2. Create a Related Video: This is where you make a video that complements the text product without sharing the exact same information.
Let’s break down these two strategies separately…
Convert the Content Into a Video
So, here’s the thought behind this approach: you basically convert your written content into a video format.
This gives your audience the option to either read the text or watch a video to get the same information.
Plus, now that your content comes in both text and video, you can charge a higher price for your product.
Now, the big question is, what kind of video should you make?
Create a Slide-Show Video
If you’re not looking to demonstrate anything in particular, a slideshow might be way to go. It’s a good option for sharing and graphics in a visual format.
Some creators of these videos opt for voice-over narration, while others stick to background music.
Having a voice-over is recommended because it allows students to learn through listening and watching rather than just reading.
For, if you’re selling a weight-loss course, you could convert it into a slide-share video. Each slide could present a tip or step from the course.
The same goes for a text product resolving arguments in a marriage.
However, when creating a slide-show video, it’s crucial not to simply copy and paste text onto slides.
Instead, focus on highlighting key points with a couple of sentences per slide, accompanied by visuals for added interest.
The rest of the content can be delivered through your voice-over narration.
For instance, let’s say you’re sharing a tip on high-intensity interval training (HIIT) in a weight loss product.
One slide could introduce HIIT, with the explanation provided in the narration.
The following slide could offer a tip like “Choose an exercise where it’s easy to switch between high and low intensity,” with further elaboration in the narration.
It’s important to include visuals that enhance your content, such as charts, tables, infographics, photos, illustrations, and screenshots.
These graphics help viewers better understand the material and make the video more engaging.
To make a slide more visually appealing, consider including related photos.
For example, if your content is about dog training, a cute puppy picture could be a nice touch.
If you need to explain a concept, use more selective graphics.
For instance, if you’re discussing different “buy now” buttons and their conversion rates, including screenshots of these buttons can be helpful.
Whether you’re explaining a complex process, showcasing test results, providing DIY instructions, or demonstrating proper exercise form, relevant graphics can greatly enhance your video content.
In summary, aim to strike a balance between informative text, engaging visuals, and compelling narration to create an effective and visually appealing slide-show video.
Create a Talking Head Video
Imagine this scenario: you’re staring straight at the camera, ready to spill some knowledge without any fancy visuals or demonstrations.
This approach works wonders when you’re giving out information that doesn’t require a visual aid.
Let’s say you’ve got this amazing product about psychological sales triggers.
No need for bells and whistles here, just look into the camera and start sharing that valuable info with your audience.
Or picture this: you’ve got a product focusing on saving marriages. Visuals? Who needs ’em!
Just go for a talking head video where you connect with your viewers by looking them straight in the eye and sharing those relationship-saving tips.
And now, onto the third type of video…
Create a Demo Video
When it comes to creating videos, one of the most effective approaches is demonstrating how to do something while providing valuable information.
This type of video is highly beneficial as it allows viewers to grasp the process more easily.
For instance:
– If your product focuses on setting up and customizing a WordPress blog, a screen-share video using tools like Camtasia can guide viewers through the process with a narration to explain each step.
– In the case of dog training, a series of videos demonstrating specific techniques outlined in the text product, such as teaching a dog to sit or acclimate to a kennel, can be highly effective.
– For those interested in hydroponic gardening, filming each step while verbally explaining the process can be a great way to illustrate the procedure.
The key is to assess whether your audience would benefit from a visual demonstration.
If your content doesn’t neatly fit into these video models, consider combining different approaches.
For example, you can start with a talking head or slide-share video sharing tips and steps, then incorporate a demonstration where necessary.
Let me illustrate this with an example:
Imagine your product teaches job interview skills.
When discussing how to answer specific questions, a slide presentation format can effectively convey the information.
However, when addressing the importance of projecting the right body language during an interview, a demonstration video can be more impactful.
In essence, don’t feel restricted to a single video format.
Mix and match these strategies to create a valuable and engaging video content that resonates with your audience.
Now, let’s explore another method to enhance your offer using videos.
Create a Related Video
So, here’s the deal with this method – you’re not just taking what you’ve already written and turning it into a video. No, that’s too easy.
What you’re doing instead is creating a whole new video that goes hand in hand with written content and throws in some extra for good measure.
Think of these videos as little bonuses or add-ons that jazz up your product.
Let me break it down for you with a few examples to make it crystal clear…
Example 1: Let’s say you’re peddling a course on organic gardening.
One of your lessons spills the beans on how to kick common garden pests to the curb in a gentle way, like aphids or hornworms.
Now, you could whip up a video showcasing these pesky critters and the telltale signs they leave behind in your garden.
This way, your students can get clued up on spotting these pests, making it a breeze for them to choose the right pest-busting method.
Example 2: Picture this – you’re hawking a product that teaches folks how to craft killer sales letters.
You could throw together a bonus video where you give viewers the lowdown on a sales letter critique.
This video complements the main course by showing how to put those copywriting tricks into practice.
Example 3: Your main written piece is all about chowing down on healthier grub to shed those pounds.
To beef up your content, you could whip up a video chock-full of cooking hacks and tips on swapping out not-so-healthy ingredients in your go-to recipes.
See where I’m going with this? The aim is to cook up a video that dives deeper into your content or brings those ideas to life.
Now, let me leave you with this nugget of wisdom…
In a nutshell…
Whether you opt to spin your text into a video, OR you decide to whip up a sidekick video to complement your main gig, the end result is the same: you’re adding value to your course.
Not only does this leave your customers grinning from ear to ear, but it also gives you a chance to boost your prices and rake in some extra dough.
Oh, and one more thing…
Who says you have to pick just one of these methods? Heck no! You can totally do both.
In other words, you can turn your text into a video, AND you can cook up a bonus video to flesh out your content.
Imagine this scenario – you’re flogging a blogging course that teaches folks the A to Z of setting up a killer blog, dishing out top-notch content, and cashing in on that blog.
Step one: morph that course into a video extravaganza.
Step two: whip up a little bonus video, like one that walks viewers through setting up and jazzing up a WordPress blog.
That’s just one idea – let your imagination run wild and brainstorm all the ways you can sprinkle some video magic into your biz.
