Chapter 4: Planning Your Hub — topic research and cluster mapping Key takeaways Choose a hub topic at the intersection of what you sell, what your buyers need to learn, and what AI engines are asked about. Too broad wastes effort. Too narrow can’t sustain a cluster. Mine subtopics from ChatGPT, AnswerThePublic, keyword tools, and Google’s “People Also Ask.”…
Chapter 3: Anatomy of a blog hub that actually works Key takeaways Every blog hub has three components: a pillar page (overview), cluster pages (deep dives), and bidirectional internal links. All three are required. Size your hub at 8-15 cluster pages, 2,500-4,000 words per pillar, 1,200-1,800 words per cluster. Start smaller and expand based on performance. Link from clusters…
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