Challenge 23: Identifying Top Performing Content for Future Profits
The key to growing your blog’s profitability is identifying what works and doing more of it—but in fresh, creative ways.
AI-powered analysis can help you pinpoint your top-performing content by tracking metrics like traffic, engagement, and conversions.
Once you know what resonates most with your audience, the challenge is creating new content that builds on these successes without feeling repetitive or redundant.
Revisiting winning topics doesn’t mean rehashing old ideas.
It’s about taking a deeper dive, exploring new angles, addressing related questions, or presenting the content in different formats.
AI tools like ChatGPT can analyze your high-performing posts, suggest ways to expand them, and ensure that your approach stays engaging and relevant.
This challenge focuses on how to leverage your best content for ongoing growth while keeping your blog fresh and exciting for readers.
Step 1: Identify Top-Performing Content
Start by using AI tools to analyze your blog metrics and pinpoint the content that performs best. Look for posts with:
- High traffic: Indicates strong audience interest in the topic.
- High engagement: Suggests the content resonates and keeps readers interested.
- High conversions: Shows the topic aligns well with your monetization strategies.
Using ChatGPT to Analyze Top Performers: ChatGPT can help you interpret your analytics and suggest next steps.
Example Prompt: “Analyze my top 5 performing blog posts. How can I expand on these topics for more content without repeating myself?”
ChatGPT Output (Example):
- Post: “10 Must-Have Tools for Beginner Preppers”
- Expansion Idea: Create a series of detailed reviews for each tool on the list.
- Format Variation: Develop a video guide demonstrating how to use the tools effectively.
- Post: “How to Store Water for Emergencies”
- Expansion Idea: Write a post comparing different water filtration methods.
- Format Variation: Create an infographic summarizing water storage tips.
- Post: “Budget-Friendly Prepping Tips”
- Expansion Idea: Develop a downloadable resource pack, including a shopping list and budget tracker.
- Format Variation: Host a live Q&A session on prepping on a budget.
Step 2: Expand on Successful Topics Without Repetition
Once you’ve identified your top-performing content, explore ways to create related posts that feel fresh and add value.
Think about the questions your original content didn’t answer or the next steps your readers might take after engaging with it.
Ways to Expand on Winning Topics:
- Drill Deeper: Take one aspect of your top-performing post and explore it in detail.
- Example: From “10 Must-Have Tools,” create “Why Every Prepper Needs a Multi-Tool: Features to Look For.”
- Answer Related Questions: Use audience comments or AI to find questions your readers still have.
- Example: If your post on water storage got comments about purification, write “The Best Ways to Purify Water for Long-Term Storage.”
- Cover Advanced Topics: Build on beginner-level posts by creating content for more advanced readers.
- Example: From “Budget-Friendly Prepping Tips,” write “Advanced Prepping Hacks for Long-Term Survival.”
- Use New Formats: Repurpose the same content into new formats to reach different audience segments.
- Example: Turn a blog post into a downloadable checklist, a video tutorial, or an infographic.
Step 3: Brainstorm Fresh Angles With AI
AI tools like ChatGPT are perfect for generating new angles on old topics. They can help you brainstorm ideas that align with your audience’s interests while avoiding redundancy.
Using ChatGPT for New Angles: ChatGPT can suggest creative ways to approach familiar topics.
Example Prompt: “Suggest five unique angles for a blog post based on my high-performing article, ‘How to Store Water for Emergencies.’”
ChatGPT Output (Example):
- “Common Mistakes to Avoid When Storing Water for Emergencies.”
- “How to Build a DIY Water Storage System for Under $50.”
- “Best Water Storage Solutions for Small Spaces.”
- “The Science Behind Long-Term Water Storage: What You Need to Know.”
- “Top 5 Water Filtration Systems Every Prepper Should Consider.”
These angles keep the topic fresh while catering to different aspects of your readers’ needs.
Step 4: Leverage Audience Feedback for Inspiration
Your readers are a goldmine of ideas. Look at comments, social media interactions, or emails to see what they’re asking about or discussing most.
This feedback can guide you toward topics that build on your top-performing content.
How to Use Feedback for Expansion:
- Comments: Look for recurring questions or themes in the comments section of your popular posts.
- Surveys: Ask your audience what they’d like to see more of.
- Social Media Polls: Use polls to test interest in potential blog topics.
Using ChatGPT to Interpret Feedback: ChatGPT can help you turn feedback into actionable ideas.
Example Prompt: “My readers frequently ask about affordable prepping tools in the comments. How can I create content around this?”
ChatGPT Output:
- Write a post: “Top 10 Affordable Prepping Tools Under $20.”
- Create a guide: “The Ultimate Budget Prepping Toolkit.”
- Host a live discussion: “Ask Me Anything: Prepping on a Budget.”
Step 5: Tie New Content to Monetization
As you expand on top-performing topics, ensure your new content includes opportunities for monetization.
This could mean adding affiliate links, promoting digital products, or driving traffic to gated content.
Monetization Strategies for Expanded Content:
- Affiliate Links: Highlight relevant products or services in your new posts.
- Digital Products: Use new content to promote eBooks, templates, or courses that expand on the topic.
- Membership Upsells: Offer premium content, like detailed guides or exclusive resources, behind a paywall.
Using ChatGPT to Enhance Monetization: ChatGPT can suggest ways to monetize expanded content.
Example Prompt: “How can I monetize a post titled ‘Common Mistakes to Avoid When Storing Water for Emergencies’?”
ChatGPT Output:
- Include affiliate links for water storage containers and purification tablets.
- Offer a downloadable checklist on “Water Storage Dos and Don’ts” for $10.
- Promote a related online course, “Emergency Preparedness Essentials.”
Step 6: Keep Content Fresh and Dynamic
Avoid stagnation by experimenting with formats, styles, and presentation. Even when expanding on the same topic, presenting it in new ways keeps readers engaged.
Fresh Content Approaches:
- Interviews: Bring in experts to offer new perspectives on familiar topics.
- Case Studies: Share real-world examples or success stories related to the topic.
- Interactive Content: Create quizzes, calculators, or tools to engage readers actively.
Example: If “How to Store Water for Emergencies” is your top-performing post, create an interactive “Water Storage Calculator” that helps readers determine how much they need based on family size.
Doubling down on top-performing content is one of the smartest ways to grow your blog’s profitability.
By using AI tools to analyze performance, brainstorm fresh angles, and tie your content to monetization strategies, you can build on your successes without becoming repetitive.
The key is to provide value in new and engaging ways, ensuring your audience stays interested while you maximize your blog’s earning potential.
With AI-powered insights and creative expansion, your best content can become the foundation for ongoing growth and income.
