Business tips, trends, and strategy to help you build a successful online business
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting…
By Kaleigh Moore February 15, 2024 Prices are going up. But it’s not gasoline or eggs at the grocery store that’s the problem. Call it “digital lead inflation.” The cost…
Adding values to your conversions can be an impactful tool for advertisers. Conversion value rules are very common for ecommerce folks as they typically optimize to ROAS. But this strategy…
Google Ads is constantly evolving. Over the last year, advertisers have gotten access to more AI tools, lost some attribution models, and seen countless updates across the platform. As we…
Social media platforms are focusing more and more on video content. Facebook used to be a place for folks to upload their photos into albums to keep them organized and…
Artificial Intelligence (AI) has become a buzzword in society, particularly with the widespread attention garnered by advanced AI platforms like ChatGPT in recent years. However, even before AI became a…
It is an established fact that Facebook is the ultimate lord of social media. It has an extensive user base that’s comparable to a mid-size country’s population. But many marketers…
With over 2 billion daily active users, Facebook still reigns supreme as the most popular social media platform. And that’s part of the reason that Facebook ads continue to be…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report.…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report.…