Today, to be able to compete, you need a website that is 100% Mobile Responsive. Close to 60% of surfers use their mobile on the internet. Google pays a lot of importance to this too.
Another important factor in online success is the type of website design you are using. There are myriad of themes available and one has to be very careful choosing the right theme.
Similar to the previous consideration, the website theme you choose has to be flexible enough to let you use different plugins to give you the opportunity to maximise your efforts.
One of the common mistakes people make with their website design is to ignore the requirements of different browsers. Your users are coming through different browsers..
Another important factor in online success is to use an SEO friendly design. At the least, the design should not be agains SEO principles. That will greatly reduce the visibility.
WooCommerce has emerged as a very strong and viable way of presenting eCommerce offerings. If that is going to be the preferred eCommerce software, obviously design has to be compatible.
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