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If you are an Internet marketer or considering becoming an affiliate for some product or service, you have probably heard of viral marketing. There is a good reason for that. Viral marketing is a process that takes several time honored sales techniques and gives them new life, courtesy of the Internet.
It should come as no surprise to learn that a great deal of money is made online these days. Even companies that maintain brick and mortar stores and business locations often have a web site and market it to various niche markets.
In addition to these larger entities, a growing number of online entrepreneurs are also making a substantial amount of money online, simply by becoming affiliates and promoting products or services on behalf of someone else, or as a private branded product.
The good news is that viral marketing is a viable sales approach for affiliates, agents and online business owners alike. The basic premise of the strategy is simply old fashioned word of mouth, given a new twist using electronic communication via the Internet. This means that anyone can learn viral marketing and employ the approach with great success.
The name for the concept is the perfect illustration of how viral marketing works. Like a virus, this marketing process spreads out, continually expanding its sphere of influence and touching many lives. Unlike many sales techniques, viral marketing is not a high pressure tactic and does not put potential buyers on the spot. In fact, if viral marketing is approached correctly, people will want to spread the word quite willingly.
If the idea of viral marketing has caught your attention, keep reading. You will soon understand such important aspects as what makes a product viral in the first place. Information about how to enhance the viability of using viral marketing for informational products is also provided, along with how to develop those products in the first place, and how to get started.
Before exploring the potential of viral marketing, it is a good idea to determine if you are capable of making good use of this approach. While the basics of viral marketing are easy to grasp, the actual execution of a viral marketing campaign does take some work and some dedication. If you are going to be successful with viral marketing, you must be prepared to:
If you have decided that you have what it takes to be successful with viral marketing, keep reading. There is a lot of ground to cover.
At the heart of your efforts, there must be a product that will actually be desirable to a buying public. No matter how effectively you construct and launch a viral marketing campaign, it will ultimately fail if you don't have good product.
For this reason, your product should be designed or selected with great care. You want to make sure there is a reasonable chance that it will resonate with one or more sectors of the consumer market and thus place you in a position where marketing will stimulate interest and eventually lead to the generation of a steady flow of revenue.
Not only must your product be good enough to meet needs and compete with other products, it must also lend itself well to the basics of viral marketing. That means you must make your product viral.
While it is possible for all sorts of products to be viral, they will share two common characteristics: they will be attractive to consumers; and they will be easy for affiliates to publicize. Here are some ideas on how you can identify a viral product.
You will know the product is attractive to consumers if:
Of course, the willingness of customers to support the product make it that much easier to attract affiliates and agents. These are people who market the product in exchange for making a commission on the sales. Affiliates will consider a product to be viral if:
The bottom line that a product must be of value to the customer, so much that he or she is willing to share the good word with others. At the same time, the viral product must be attractive to affiliates and demonstrate a great deal of opportunity to make money for everyone concerned. More Information Can be Found Here