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Social Media

Social Media Authority

If you run a business and you're interested in extending your reach and spreading the word to as many potential customers as possible, then ignoring social media is simply not an option.








Social media is an incredibly powerful tool for any business that wants to promote itself to a large audience and has been instrumental in the success of many modern products and services.

In case you're still thinking you can do without it, read on to see five of the reasons you should definitely be using social media

 BEGINNERS HANDBOOK

THE ROAD TO PROGRESS

SOCIAL MEDIA

1. The Market is Huge


It's a well-known fact that Facebook would be the third largest country in the world were you to take every member and put them in one place. That's an absolutely insane number of users that you can gain access to then, simply by signing up to the platform and starting to promote yourself there. Then if you consider all the other social media platforms available, this is simply too huge of an opportunity to miss.


2. It's Condusive to 'Virality'


If you want an idea, video or article to 'go viral' then you need social media. Social media's design makes it perfectly suited to helping media to go viral Ð as all the tools for sharing and are right there and the networks are already in place.


3. It's Interactive


Social media isn't just about reaching your audience though Ð it's also about interacting with them. Because social media lets you respond to comments, it means that you can actively engage with them and thereby build a relationship.


4. It's Personal


Social media is also personal and often the networks that are in place are based on real-world social networks. So when you see that someone 'likes' a product that isn't just a meaningless statistic Ð it is a referral from a friend or colleague who you trust.


5. It's Targeted


When you sign up to a given social media channel as a user, you will start out by giving your personal details. These include your name, age, marital status and more. In other words, you are providing tons of information that can then be used by businesses to identify their precise target demographic. You don't just have a huge market here but a tailored one!


And there's more!


Social media has many benefits beyond these five though. Whether it's the incredible networking possibilities you're interested or the tools and apps that make it so easy to manage your accounts there are many more ways that social media sets itself apart as one of the most powerful tools available to businesses of all sizes.


10 Ways to Build Your Credibility on Social Media


Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with the very minimum investment in terms of time, money and effort.


But while social media might be incredibly powerful, it's still only going to be as good as the strategy you have in place and if you haven't first established yourself as a credible authority then you'll find that everything you do falls on deaf ears.


To improve your effectiveness then, you should make this one of your biggest focusses. Here are ten ways to build that credibility:


Create a Blog


Then fill it with well-researched, in-depth and informative posts and share them on social media. This is content marketing 101 and one of the best ways to establish trust and authority. If you can't write, hire someone who can to do it for you.


Build Followers


Unfortunately, if you have a social media account with 14 followers, you will have a hard time convincing people to put stock in what you say. Of course it shouldn't necessarily matter but it does. People see this as an indicator of your authority Ð so get to work growing that number.


Be Personal


People like to know that there's a real human being behind a social media account which can help to build trust and therefore credibility. Every now and then posting a personal image will help to build that connection with your fans.


But Not too Personal


That said, a drunken rant or a Tweet about your toilet habits can also seriously undermine your respectability. You might think it's amusing/poignant but your business account is not the place for that kind of content.


Branding


Your social media pages should have strong branding that utilizes high definition images and well written information. Make sure that everything says 'quality'.


Spelling


Does a misspelling necessarily mean that your interesting fact isn't true? It shouldn't do really but to a large portion of your audience it does.


Post Regularly


If you go days, weeks or months on end without posting then your social media will look like a ghost town which suggests it's not a professional account.


Network


One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account then this will help you greatly.


Participate


Communities on social media give you a chance to answer questions and demonstrate that you know your stuff. You should consider this almost as an opportunity to 'advertise' your expertise and knowhow.


Deliver Quality


Most importantly: make sure that all your posts are interesting/entertaining and that you are consistently delivering quality and value.


How To Gain The Trust of Your Audience On Social Media


Marketing is largely about building and maintaining trust. It's one thing to be able to reach out to a huge audience but that doesn't mean anything if said audience is simply going to ignore everything you post.


This is why it's so incredibly important that you ensure you are doing everything you can to build the trust of your followers and to establish yourself as an authority.


So how do you go about doing that?


How Building Trust Works


The first thing to understand when it comes to building trust and authority through social media or any other means, is that it takes time. This is not going to be something that happens overnight or with a single post but rather something that you need to develop and build on.


At first when people read your posts they are likely to pretty much ignore them. If you manage to get them to stop take it in though and if you manage to teach them something then it might sink in. Still though, they are unlikely to become paying customers at this point.


The second time they notice a quality post of yours though, you might find that it registers with them and sparks a memory  but only if your branding is good. In other words they might remember that they enjoyed the post you shared last time and therefore they might decide to pay attention to you in future.


Over time they will then go from 'taking note' of what you say, to 'actively seeking you out'. It's only once you reach this latter point that you will then have their trust and attention and it's only then that you can start effectively making sales.


The trick here then is consistency and quality. It's tough going to continually be posting relevant, informative and accurate information  but that's what it takes to really become a thought leader in your industry or niche.


Helping Things Along the Way


There are a few things you can do to speed up the process though. For one, if you can get a mention from someone that your audience already trusts this can go a long way by sharing some of that trust.


Likewise it's also important to engage with your audience, to respond to their questions and to make sure you appear approachable and responsive.


Pay close attention to what the leading names in your industry are doing and you should be able to pick up more pointers that way. It's not by accident that some accounts rise to the top but rather through careful planning and hard work.


7 Top Ways To Get More Followers On Social Media


If you want to grow your social media account then you should be actively looking for new ways to get extra followers. The more followers you get, the larger the number of people that each of your new posts will be automatically broadcast to.


This is ultimately one of the primary objectives of social media and it's what will give you a lot more reach and authority thus ensuring that all your hard work is not for naught.


But how do you go about growing your followers when you're starting from humble beginnings? Read on and we'll look at some of the best ways to do so:


Add People


This is one of the simplest and easiest ways to get more followers  simply head onto your platform of choice and then go about adding as many people as you can. What you'll find is that a large proportion of those people you add will respond in kind and immediately add you back. It can be slow going but it's an almost guaranteed way to extend your reach and influence.


Reshare


Retweeting, repining or resharing is one of the very best ways to grow your following. Why? Because once again the people you help out will often want to do the same for you and that way you can expose yourself to their audience too.


Team Up


If you find the above strategy doesn't work then you should try agreeing to team up before you go ahead. Give a shout out to your followers in exchange for someone else doing the same for you and you both will stand to benefit.


Use Smart Hashtags


Using the right hashtags and people will easily find your posts when they're looking for related topics. Check what's trending then post about that.


Encourage Sharing


Some posts are simply more sharable than others. Amusing videos are always a good way to get a share or retweet  as is writing a positive review (as the company you are reviewing will often want to spread your message).


Cross Pollinate


If you have a captive audience already then make sure you leverage that opportunity. Ask your blog readers to follow you, your YouTube audience, your mailing list  even customers who you see in person!


Build Followers


This sounds like a catch22 but the more followers you have the more followers you will continue to gain. The reason for this is simple: people like to join accounts that look popular. For this reason followers beget followers and once you build up enough, it will become self-perpetuating.


Click the picture to find out more about how you can increase your Social Media Profess!


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