{"id":487,"date":"2023-02-12T14:25:33","date_gmt":"2023-02-12T19:25:33","guid":{"rendered":"https:\/\/businesshatch.com\/membermachine\/?p=487"},"modified":"2023-02-12T14:32:31","modified_gmt":"2023-02-12T19:32:31","slug":"your-first-membership-site","status":"publish","type":"post","link":"https:\/\/businesshatch.com\/membermachine\/your-first-membership-site\/","title":{"rendered":"Your First Membership Site"},"content":{"rendered":"

First Membership Site?<\/span> <\/span><\/strong><\/span><\/h2>\n

Add another element to your website with a membership option. <\/span><\/p>\n

With a membership option, you open the doors to a community website that not only does some sort of online business, but has a closed, members only community. <\/span><\/p>\n

Members have to register and subscribe to be part of it. <\/span><\/p>\n

Once the registration is done, the members can log in and enjoy the extra benefits offered, such as seminars, forums, and community interaction. <\/span><\/p>\n

Membership sites can be free or paid. <\/span><\/p>\n

A website can offer both free and paid content. <\/span><\/p>\n

Plus, the free membership, or open content, can be upgraded to paid, and offer extra, premium benefits to members. <\/span><\/p>\n

Getting members and retaining their memberships are pretty big tasks for anyone who is running a membership site. <\/span><\/p>\n

Member retention is priceless. <\/span><\/p>\n

Retention is the key part of your website\u2019s success, as every membership is the result of the hard work you have already done to get the membership. <\/span><\/p>\n

So from the very first stage you should focus your actions not only to add new members but also retaining those valuable members. <\/span><\/p>\n

Now let\u2019s analyze what will be the first look of the website for a newly subscribed member. <\/span><\/p>\n

Remember, you\u2019ve enticed the new member to join, but now you have to ensure retention. <\/span><\/p>\n

Here\u2019s a step-by-step process of hand-holding a new member. <\/span><\/p>\n

Introductions Are In Place… <\/span><\/strong><\/span><\/h3>\n

Proper introduction is the key element of any successful relationship. So is the case for website memberships. <\/span><\/p>\n

In fact, for an online membership, it is more important simply because the human element is missing online. <\/span><\/p>\n

Add the human element to your site <\/span><\/strong><\/span><\/h3>\n

Send the new member to a welcome video where you introduce yourself and give a quick overview of how everything works. <\/span><\/p>\n

Not many online membership sites do that. But a video will give the new member the feel of personalized attention. <\/span><\/p>\n

Keep the video short, only a couple of minutes. <\/span><\/p>\n

Guide them through the process<\/strong> <\/span><\/h3>\n

The member will feel comfortable knowing that someone is there for guidance. <\/span><\/p>\n

A good introductory video of what the membership is all about and the people behind it will be very soothing for any new member and keep them coming back. <\/span><\/p>\n

Set Expectations Immediately…<\/strong> <\/span><\/h3>\n

Once the introduction is done, the first level of comfort has been given to the new member. Now it is very important to keep the enthusiasm up. <\/span><\/p>\n

For that you need to set expectations. <\/span><\/p>\n

This is very important because loss of enthusiasm is as bad as is overenthusiasm, and both will lead to a drop in membership. <\/span><\/p>\n

Give them a map to follow <\/span><\/p>\n

For increased membership retention, the key element is to set expectations to avoid disappointment. <\/span><\/p>\n

Show your new members a few success stories and model examples. <\/span><\/p>\n

This will help them understand the kind of expectations they can have by being a member of your site. <\/span><\/p>\n

Explain The Perks Of Being A <\/span><\/strong>Member.<\/strong> <\/span><\/span><\/h3>\n

Member benefits are the reason why the member joined in the first place. You might have done well to explain what the benefits are in advance. <\/span><\/p>\n

Still, reiterate all of it once again. Never think that repetition is going to be boring. <\/span><\/p>\n

For new members, this the first time they are hearing everything after signing up. So it is more authoritative, as far as they are considered.<\/span><\/p>\n

Keep things benefit-driven<\/strong> <\/span><\/h3>\n

Again, if there are 10 benefits, maybe three or four might have piqued a person\u2019s interest at the time of joining. <\/span><\/p>\n

After joining, a member might pay extra attention to all the benefits and might feel a wow factor on hearing the entire list. <\/span><\/p>\n

Also mention additional benefits that are indirect, like getting involved in a community, making new friends, and so on. <\/span><\/p>\n

Being realistic is the key to better increase your membership retention. <\/span><\/p>\n

The first interaction is crucial<\/strong> <\/span><\/h3>\n

However small the first benefit of being a member is\u2014be it a payment transferred, the actual special content received, or a gift, is very crucial. <\/span><\/p>\n

It is human nature to feel, believe, and have confidence and comfort of reliability. <\/span><\/p>\n

So it is very important to state the exact timing or position for the first receivable benefit new members will receive. <\/span><\/p>\n

This gives enormous confidence and feel of reliability for the new members. Also, this throws in an element of transparency. <\/span><\/p>\n

Members might feel this whole activity as more trustworthy and know they\u2019ve come to the right place. <\/span><\/p>\n

The key is retention, and the feeling of trustworthiness and value of the site are the most important factors contributing to the increased membership retention. <\/span><\/p>\n

Help Them Enjoy Their Experience!<\/strong> <\/span><\/h3>\n

\u201cAll work and no play make Jack a dull boy.\u201d <\/span><\/p>\n

You might have heard this saying before, and now is the time to apply it to your online membership site. <\/span><\/p>\n

Being too serious and activity-oriented makes the site a monotonous affair, and the members gradually will start losing interest, leading to a drop in members. <\/span><\/p>\n

Set a relaxing tone <\/span><\/strong><\/span><\/h3>\n

Give the feel of relaxation and enjoyment too at this stage. Use a bit more personal tone while explaining things and creating videos. <\/span><\/p>\n

This will avoid the serious tone and will give a comfortable feel to new members. <\/span><\/p>\n

It is very important to use a casual tone, as the new member can be a bit nervous. It is important to bring in an element of a relaxed mood. <\/span><\/p>\n

Give Clear Cost Instructions <\/span><\/strong><\/span><\/h3>\n

The last step is to give a crisp and clear idea on the site\u2019s payment process well in advance. <\/span><\/p>\n

Payment includes all the transactions from and to the member. A clear idea on this front will make the new member feel confident in the membership. <\/span><\/p>\n

Also, he or she will not carry false expectations that may lead to disappointment later. This is the key to have better retention rates. <\/span><\/p>\n

These tips are general guidelines of how to keep a newly joined member active and continue with the membership for a longer period of time. <\/span><\/p>\n

The real factor, however, depends on the activity of the online membership site. <\/span><\/p>\n

So don\u2019t forget to add new benefits now and then to keep the ball rolling according to the trends happening around your niche. <\/span><\/p>\n

Good luck!<\/span><\/p>\n

Or better yet, try our Video Course which will show you how to setup a winning membership site quickly:<\/span><\/strong><\/span><\/p>\n

\"First<\/p>\n","protected":false},"excerpt":{"rendered":"

First Membership Site? Add another element to your website with a membership option. With a membership option, you open the doors to a community website that not only does some sort of online business, but has a closed, members only community. Members have to register and subscribe to be part of it. 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