{"id":478,"date":"2023-02-03T11:50:38","date_gmt":"2023-02-03T16:50:38","guid":{"rendered":"https:\/\/businesshatch.com\/membermachine\/?p=478"},"modified":"2023-02-03T11:57:10","modified_gmt":"2023-02-03T16:57:10","slug":"membership-sites-recurring-revenue","status":"publish","type":"post","link":"https:\/\/businesshatch.com\/membermachine\/membership-sites-recurring-revenue\/","title":{"rendered":"Membership Sites &#8211; Recurring Revenue"},"content":{"rendered":"<h2><span style=\"font-size: 18pt; color: #800000;\"><strong>A Recurring Income Membership Model<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">A recurring income membership model is appealing to many Internet marketers because you don\u2019t have to create a new product from scratch every time you need to make some fast cash.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Membership sites only need to be built once, not every month or few months as new products need to be.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Once the membership site is built, you just need to maintain it and update it with quality, relevant information over time which is much simpler than creating a brand-new product from scratch.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">To access the membership site and its content, customers need to pay a recurring monthly or annual fee.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If they choose to stop paying for access, they lose the valuable resources of that site, as they no longer have access to the site.<\/span><\/p>\n<h2><span style=\"font-size: 18pt; color: #800000;\"><strong>Different Types of Products To Sell<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">There are many different types of products you can sell. Here are just a few:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2022 You can sell a content-based membership site, which is a site that has content focused on a specific topic or industry.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2022 You could have a membership site that is focused on one specific aspect of a topic, such as email marketing or social media marketing.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2022 You can make the membership site as subject-specific as you want, but you have to make sure you don\u2019t limit the topic too much or you may have trouble trying to keep the membership site updated with new, fresh material for your paying members to use and benefit from.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Another type of membership site you can create is one focused around software products that help paying members conduct tasks more easily.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Another example of a membership site is one where articles and other content are presented in the form of articles and\/or blog posts that paying members can use as they see fit, often referred to as private label rights (PLR) content.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The key to any successful membership site is providing continuous value over a long period of time.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You must know your target market\u2019s wants and needs and be able to supply them with tools, resources, and\/or content to fill those wants and needs.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You must stay updated on your industry\u2019s challenges and problems and be able to find ways to remedy or solve those challenges\/problems in order for paying members to remain members of your site.<\/span><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- BHMembership1 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 728px; height: 90px;\" data-ad-client=\"ca-pub-6005863748548378\" data-ad-slot=\"5389215218\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2><span style=\"font-size: 18pt; color: #800000;\"><strong>Pricing Points And One-Dollar Trials<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">You must know the target market you are serving, how much they value the content and resources you are providing to them, and what competitors are charging for similar sites with comparable content and resources before setting a price.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You must consider whether you will only have one level of access for members or more than one.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Pricing for each membership tier will vary:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2022 Lowest levels can be as low as free<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2022 The highest levels can be as high as $999.99\/month or even more, depending on the value of the content and resources members get to use.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Many membership sites will provide several pricing options for members to choose from for some to all membership levels, including monthly, quarterly, bi-annually, annually (and even lifetime in some cases).<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You must ensure that a monthly subscription costs less than an annual subscription in the short-term, but more over the course of a year so that the annual option is the better value- example is monthly subscription costings $20\/mth x 12 = $240\/yr vs an annual subscription costing $200\/yr.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The key to remember is that you must know your target market\u2019s needs and wants and how willing they are to pay for resources, content, and\/or benefits that will help to alleviate the challenges and problems they face in their industry to know what prices are the best ones to charge for your membership site.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">As a way to encourage more people to join their membership sites, many Internet marketers will provide a trial offer where people can pay a very small amount (usually $1) to access the membership site for a specified period of time (anywhere from 3 to 7 days).<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The person can check out the membership site and see what it has to offer and see how much value and use it will be for the person; if it does, he\/she will stay; if it doesn\u2019t, he\/she will cancel, not owe anything, but will lose access.<\/span><\/p>\n<h2><span style=\"font-size: 18pt; color: #800000;\"><strong>Membership Site Platforms and Plugins<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Membership platforms such as aMember, Wishlist Member, and DigitalAccessPass can help you to build and maintain your membership site.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The latter two also work with WordPress sites.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">WordPress plugins can help you to build and maintain a membership site if you are using a WordPress site for the membership site. Here a few to start with:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2022 MemberPress<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2022 Cart66<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2022 WP eMember<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Features you should consider and look for in any platform or plugin you choose includes limiting access to members who have not paid for it, \u201cdripping\u201d your content over a period of time for members, enabling you to use coupons so members can get discounts, selling products, pausing and resuming memberships, and new content notifications.<\/span><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- BHMembership2 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 728px; height: 90px;\" data-ad-client=\"ca-pub-6005863748548378\" data-ad-slot=\"2890689166\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><span style=\"font-size: 18pt; color: #800000;\"><strong>How To Simplify The End User Experience<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">In order for the members of your membership site to get the most value from your site, it has to be easy for them to use.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You want to focus on features that will make the site useful and valuable for your members, but also ensure that it restricts access to areas and content they should not have access to if they haven\u2019t subscribed to the proper level for them.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Be sure you test the platform or plug-in thoroughly and familiarize yourself with its features before you promote and sell access to your membership site.<\/span><\/p>\n<h2><span style=\"font-size: 18pt; color: #800000;\"><strong>Get New Members To Join While Focusing On Retention<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">You must work to strike the proper balance between the retention of current membership site members while working on getting new people to join the membership site.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">To grow your business, your reputation, and your recurring income stream(s), you have to work on acquiring new members to your site.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Do everything you can to keep your current members happy and willing to pay you, as you have already established a relationship with them.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">NEVER ignore or overlook your current membership site members and justify it by putting your effort into acquiring new members, as you will never increase your recurring income that way, plus you will gain a reputation for forgetting about members once they have paid you for a while, as if you are taking them for granted.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Consider splitting your work time evenly or slightly in favor of your current members; this way, you will be working toward keeping your current members happy and satisfied while also attempting to expand your business.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Also consider outsourcing some of the research and content and\/or resource development to outsourcers while you work to acquire new members.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Also consider using outsourcers to provide quality customer support to current members.<\/span><\/p>\n<h2><span style=\"font-size: 18pt; color: #800000;\"><strong>General Maintenance And Customer Support<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">It is key that you provide continuous value to your current membership site members or they will likely cancel their memberships, causing you to lose reputation and income.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Good maintenance of your site means that all sections of your site are functioning properly, members can easily access the sections they are supposed to be able to access, can download the files they are supposed to be able to download, play the audio and video trainings they are supposed to be able to play, etc.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you need to shut down access to the site for maintenance purposes, be sure to send out an email, instant message, social media post, and\/or audio\/video message well in advance to let your members know why access to the site will not be possible and exactly when and for how long access to the site will be offline.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Excellent customer service means that members should get immediate replies to their questions and\/or concerns.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Members should be able to reach you via any or all of support email address,\u00a0<\/span><span style=\"font-size: 14pt;\">contact form within the membership site, support desk platform, social media profiles, Skype, Facebook Live, etc.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If a member has a question or issue, that question or issue must be resolved quickly (within an hour or less if possible).<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Be sure prospects interested in joining your site but haven\u2019t yet also have a way to contact you as well, possibly at a different email address, social media profile, or other contact method than from members to keep the two groups (prospects and current membership site members) separate.<\/span><\/p>\n<p><span style=\"font-size: 18pt; color: #800000;\">Here&#8217;s a program for you to setup your membership website quickly and correctly:<\/span><\/p>\n<p align=\"center\"><a href=\"http:\/\/businesshatch.com\/MembershipLaunch\/index.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-245\" src=\"http:\/\/businesshatch.com\/OnlineBiz\/wp-content\/uploads\/2018\/01\/MembershipLaunchFormula.jpg\" alt=\"Membership Launch Formula\" width=\"550\" height=\"608\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Recurring Income Membership Model A recurring income membership model is appealing to many Internet marketers because you don\u2019t have to create a new product from scratch every time you need to make some fast cash. Membership sites only need to be built once, not every month or few months as new products need to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,19,29],"tags":[75],"class_list":["post-478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership-formats","category-membership-software","category-recurring-payments","tag-membership-sites-recurring-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Membership Sites - Recurring Revenue - Member Machine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businesshatch.com\/membermachine\/membership-sites-recurring-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Membership Sites - Recurring Revenue - Member Machine\" \/>\n<meta property=\"og:description\" content=\"A Recurring Income Membership Model A recurring income membership model is appealing to many Internet marketers because you don\u2019t have to create a new product from scratch every time you need to make some fast cash. 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