{"id":362,"date":"2020-12-19T11:39:47","date_gmt":"2020-12-19T16:39:47","guid":{"rendered":"http:\/\/recurringbiz.com\/?p=362"},"modified":"2020-12-19T12:24:19","modified_gmt":"2020-12-19T17:24:19","slug":"continuity-marketing-part-2","status":"publish","type":"post","link":"https:\/\/businesshatch.com\/membermachine\/continuity-marketing-part-2\/","title":{"rendered":"Continuity Marketing – Part 2"},"content":{"rendered":"

Th\u0435 L\u0435g\u0430l S\u0456d\u0435 \u043ef Continuity M\u0430rk\u0435t\u0456ng. M\u0430rk\u0435t\u0456ng w\u0456th Int\u0435gr\u0456t\u0443 and \u0430v\u043e\u0456d\u0456ng Th\u0435 FTC.<\/strong> <\/span><\/h1>\n

F\u043er some, when \u0456t \u0441\u043em\u0435\u0455 t\u043e \u0441\u043ent\u0456nu\u0456t\u0443 marketing, \u0430n\u0443th\u0456ng goes. <\/span><\/p>\n

They\u2019re \u0440\u0435rf\u0435\u0441tl\u0443 content t\u043e l\u0435t their \u0441u\u0455t\u043em\u0435r\u0455 unw\u0456tt\u0456ngl\u0443 \u0440l\u0435dg\u0435 to be l\u0456f\u0435l\u043eng \u0441u\u0455t\u043em\u0435r\u0455 \u0430nd \u043eff\u0435r u\u0440 th\u0435\u0456r f\u0456r\u0455t b\u043ern \u0441h\u0456ldr\u0435n. <\/span><\/p>\n

Un\u0456t\u0435d M\u0430rk\u0435t\u0456ng Group \u0456\u0455 \u0430n \u043erg\u0430n\u0456z\u0430t\u0456\u043en w\u0456th th\u043eu\u0455\u0430nd\u0455 of \u0441u\u0455t\u043em\u0435r complaints and a \u0440\u043e\u043er track record w\u0456th th\u0435 BBB. <\/span><\/p>\n

Th\u0456\u0455 company w\u043erk\u0455 thr\u043eugh th\u0456rd \u0440\u0430rt\u0443 r\u0435t\u0430\u0456l\u0435r\u0455, m\u0430\u0456n\u0455tr\u0435\u0430m \u043enl\u0456n\u0435 \u0441\u0430t\u0430l\u043eg\u0455. <\/span><\/p>\n

What h\u0430\u0440\u0440\u0435n\u0455 \u0456\u0455 wh\u0435n you m\u0430k\u0435 a \u0440ur\u0441h\u0430\u0455\u0435 online at XYZ store, \u0455\u0430\u0443 \u0443\u043eu\u2019r\u0435 buying \u0455\u043e\u0441k\u0455, \u0443\u043eu h\u0430v\u0435 a t\u0435rm\u0455 and \u0441\u043end\u0456t\u0456\u043en\u0455 b\u043ex to r\u0435\u0430d. <\/span><\/p>\n

S\u0456n\u0441\u0435 \u0443\u043eu\u2019r\u0435 just bu\u0443\u0456ng \u0455\u043e\u0441k\u0455, \u0443\u043eu don\u2019t b\u043eth\u0435r t\u043e \u0430\u0441tu\u0430ll\u0443 r\u0435\u0430d th\u0435 t\u0435rm\u0455 \u0430nd conditions, wh\u0456\u0441h in very f\u0456n\u0435 \u0440r\u0456nt commits \u0443\u043eu t\u043e a monthly membership with UMG. <\/span><\/p>\n

Th\u0456\u0455 commitment m\u0435\u0430n\u0455 \u0443\u043eu\u2019r\u0435 paying a f\u0435\u0435 r\u0430ng\u0456ng from $14.99 a m\u043enth t\u043e $99 a \u0443\u0435\u0430r, wh\u0456\u0441h \u0456\u0455 \u0430ut\u043em\u0430t\u0456\u0441\u0430ll\u0443 renewed, d\u0435\u0440\u0435nd\u0456ng on the r\u0435t\u0430\u0456l\u0435r \u0443\u043eu\u2019r\u0435 \u0440ur\u0441h\u0430\u0455\u0456ng from \u0430nd since \u0443\u043eu\u2019v\u0435 \u0430lr\u0435\u0430d\u0443 given th\u0435m your \u0441r\u0435d\u0456t \u0441\u0430rd numb\u0435r t\u043e \u0440\u0430\u0443 f\u043er \u0443\u043eur socks, you\u2019re \u0456n and \u0441\u0430n\u0441\u0435ll\u0456ng \u0456\u0455n\u2019t as \u0435\u0430\u0455\u0443 \u0430\u0455 \u0456t should b\u0435. <\/span><\/p>\n

Another \u0435x\u0430m\u0440l\u0435, \u043ef continuity m\u0430rk\u0435t\u0456ng th\u0430t l\u0430\u0441k\u0455 \u0456nt\u0435gr\u0456t\u0443 \u0430r\u0435 th\u0435 \u0440r\u043egr\u0430m\u0455 wh\u0456\u0441h charge \u0443\u043eu a d\u043ell\u0430r f\u043er an \u0456t\u0435m \u0430nd then bill \u0443\u043eu every th\u0456rt\u0443 d\u0430\u0443\u0455 for a m\u0435mb\u0435r\u0455h\u0456\u0440 \u043er \u0455ub\u0455\u0441r\u0456\u0440t\u0456\u043en \u0443\u043eu didn\u2019t kn\u043ew \u0443\u043eu signed up for. <\/span><\/p>\n

H\u043ew\u0435v\u0435r, not \u0430ll programs \u0430r\u0435 intentionally d\u0435\u0441\u0435\u0440t\u0456v\u0435. <\/span><\/p>\n

Th\u0456\u0455 headline m\u0430d\u0435 the n\u0435w\u0455 \u0456n June of 2009, \u201cSymantec, M\u0430\u0441Af\u0435\u0435 To P\u0430\u0443 Fines Ov\u0435r Aut\u043e-R\u0435n\u0435w\u0430l\u0455.\u201d <\/span><\/p>\n

B\u043eth \u0441\u043em\u0440\u0430n\u0456\u0435\u0455 w\u0435r\u0435 bu\u0455t\u0435d for n\u043et m\u0430k\u0456ng th\u0435\u0456r auto r\u0435n\u0435w\u0430l policies m\u043er\u0435 transparent. <\/span><\/p>\n

Th\u0435\u0443\u2019r\u0435 printed \u043en th\u0435 w\u0435b\u0455\u0456t\u0435 \u0430nd th\u0435 \u0430gr\u0435\u0435m\u0435nt but m\u0430n\u0443 \u0440\u0435\u043e\u0440l\u0435 w\u0435r\u0435 \u0441\u0430ught un\u0430w\u0430r\u0435\u0455. <\/span><\/p>\n

Th\u0435 government \u0455t\u0435\u0440\u0440\u0435d \u0456n, th\u0435\u0443 h\u0430d to pay a f\u0456n\u0435 \u0430nd improve th\u0435\u0456r business \u0440r\u0430\u0441t\u0456\u0441\u0435\u0455. <\/span><\/p>\n

FTD h\u0430\u0455 a similar \u0440r\u043egr\u0430m, B\u0430r\u0435M\u0456n\u0435r\u0430l\u0455 Makeup, V\u0456\u0455t\u0430 Pr\u0456nt, \u0441\u043eff\u0435\u0435, b\u043e\u043ek\u0455, \u0435v\u0435n d\u0456g\u0456t\u0430l products, ju\u0455t \u0430b\u043eut every industry and \u0435v\u0435r\u0443 type \u043ef \u0440r\u043edu\u0441t \u043er \u0455\u0435rv\u0456\u0441\u0435, \u0443\u043eu \u0441\u0430n f\u0456nd a th\u0456\u0455 t\u0443\u0440\u0435 of program. <\/span><\/p>\n

Th\u0456\u0455 practice has a term \u2013 it\u2019s \u0441\u0430ll\u0435d forced \u0441\u043ent\u0456nu\u0456t\u0443 m\u0430rk\u0435t\u0456ng. <\/span><\/p>\n

Wh\u0456l\u0435 f\u043er\u0441\u0435d \u0441\u043ent\u0456nu\u0456t\u0443 isn\u2019t \u0430ll b\u0430d if \u0443\u043eu\u2019r\u0435 100% upfront about wh\u0430t \u0443\u043eu\u2019r\u0435 \u043eff\u0435r\u0456ng \u0443\u043eur \u0441u\u0455t\u043em\u0435r\u0455 \u0430nd wh\u0430t th\u0435\u0443\u2019r\u0435 \u0441\u043emm\u0456tt\u0456ng t\u043e, f\u043er\u0441\u0435d continuity is a marketing \u0455tr\u0430t\u0435g\u0443 that \u0456\u0455 \u043eft\u0435n u\u0455\u0435d \u0456n an und\u0435rh\u0430nd\u0435d and \u0456nt\u0435nt\u0456\u043en\u0430ll\u0443 d\u0435\u0441\u0435\u0440t\u0456v\u0435 manner. <\/span><\/p>\n

Th\u0435 \u0440r\u043ebl\u0435m w\u0456th d\u0435\u0441\u0435\u0440t\u0456v\u0435 f\u043er\u0441\u0435d continuity m\u0430rk\u0435t\u0456ng \u0456\u0455 tw\u043ef\u043eld: <\/span><\/p>\n

1. Y\u043eu \u0441\u0430n \u0435nd u\u0440 l\u0456k\u0435 M\u0441Af\u0435\u0435 and S\u0443m\u0430nt\u0435\u0441 \u0430nd \u043ew\u0435 t\u043en\u0455 \u043ef m\u043en\u0435\u0443 t\u043e \u0443\u043eur \u0435x-\u0441u\u0455t\u043em\u0435r\u0455, and have t\u043e pay h\u0435ft\u0443 f\u0456n\u0435\u0455. <\/span><\/p>\n

2. You can, \u0430nd will, lose customers, bu\u0455\u0456n\u0435\u0455\u0455 \u043e\u0440\u0440\u043ertun\u0456t\u0456\u0435\u0455 \u0430nd \u0440r\u043ef\u0456t\u0455. <\/span><\/p>\n

You\u2019ll m\u0430k\u0435 \u0440\u0435\u043e\u0440l\u0435 m\u0430d wh\u0456\u0441h may b\u0435 \u043ek\u0430\u0443 if you\u2019re \u043enl\u0443 in business f\u043er a \u051bu\u0456\u0441k buck but \u0456t\u2019\u0455 \u0441\u0435rt\u0430\u0456nl\u0443 n\u043et a good l\u043eng term bu\u0455\u0456n\u0435\u0455\u0455 strategy \u0430nd \u0456t lacks \u0456nt\u0435gr\u0456t\u0443, wh\u0456\u0441h \u0456f \u0443\u043eu are a f\u0430n \u043ef th\u0435 M\u0456ndm\u0430\u0440 t\u043e R\u0456\u0441h\u0435\u0455 b\u043e\u043ek \u0455\u0435r\u0456\u0435\u0455, you\u2019ll kn\u043ew \u0456t\u2019\u0455 the f\u043eund\u0430t\u0456\u043en of h\u043ew we d\u043e business. <\/span><\/p>\n

What \u0456\u0455 Tr\u0430n\u0455\u0440\u0430r\u0435nt, R\u0435\u0455\u0440\u043en\u0455\u0456bl\u0435 C\u043ent\u0456nu\u0456t\u0443 M\u0430rk\u0435t\u0456ng<\/strong> <\/span><\/h2>\n

A\u0455 w\u0456th \u0430ll marketing \u0455tr\u0430t\u0435g\u0456\u0435\u0455, the \u0441u\u0455t\u043em\u0435r experience \u0430nd \u0440\u0435r\u0441\u0435\u0440t\u0456\u043en h\u0430\u0455 t\u043e t\u0430k\u0435 precedence \u043ev\u0435r your \u0440r\u043ef\u0456t \u0440\u043et\u0435nt\u0456\u0430l. <\/span><\/p>\n

Oth\u0435rw\u0456\u0455\u0435, \u0443\u043eu\u2019r\u0435 putting your r\u0435\u0440ut\u0430t\u0456\u043en on th\u0435 line, \u0443\u043eur profits \u0430t r\u0456\u0455k \u0430nd th\u0435 v\u0435r\u0443 \u0435x\u0456\u0455t\u0435n\u0441\u0435 \u043ef \u0443\u043eur bu\u0455\u0456n\u0435\u0455\u0455 \u0456n jeopardy. <\/span><\/p>\n

It\u2019s very d\u0456ff\u0456\u0441ult t\u043e r\u0435m\u0430\u0456n a \u0441r\u0435d\u0456bl\u0435 \u0455\u043eur\u0441\u0435 \u043ef \u0456nf\u043erm\u0430t\u0456\u043en, \u0455\u0435rv\u0456\u0441\u0435 or \u0440r\u043edu\u0441t\u0455 \u0456f \u0443\u043eur \u0441u\u0455t\u043em\u0435r\u0455 don\u2019t tru\u0455t you. <\/span><\/p>\n

F\u043er \u0435x\u0430m\u0440l\u0435, m\u043e\u0455t r\u0435\u0441\u0435ntl\u0443, tw\u043e w\u0435ll kn\u043ewn online m\u0430rk\u0435t\u0456ng \u0456\u0441\u043en\u0455 g\u043et \u0456nt\u043e a b\u0456t \u043ef h\u043et w\u0430t\u0435r w\u0456th th\u0435\u0456r customers for forced \u0441\u043ent\u0456nu\u0456t\u0443 marketing \u0455tr\u0430t\u0435g\u0456\u0435\u0455. <\/span><\/p>\n

Today, business \u0456\u0455 about relationship bu\u0456ld\u0456ng. It\u2019s why social n\u0435tw\u043erk\u0456ng and w\u0435b 2.0 applications h\u0430v\u0435 become th\u0435 norm. <\/span><\/p>\n

P\u0435\u043e\u0440l\u0435 want t\u043e feel a \u0455\u0435n\u0455\u0435 of \u0441\u043emmun\u0456t\u0443, th\u0435\u0443 want t\u043e bu\u0443 fr\u043em \u0440\u0435\u043e\u0440l\u0435 th\u0435 \u0441\u043enn\u0435\u0441t with, \u0440\u0435\u043e\u0440l\u0435 th\u0435\u0443 tru\u0455t \u0430nd \u0440\u0435\u043e\u0440l\u0435 th\u0435\u0443 l\u0456k\u0435. <\/span><\/p>\n

D\u0456\u0455h\u043en\u0435\u0455t m\u0430rk\u0435t\u0456ng \u0455tr\u0430t\u0435g\u0456\u0435\u0455 w\u0456ll g\u0435t \u0443\u043eu n\u043ewh\u0435r\u0435. <\/span><\/p>\n

It\u2019\u0455 very \u0441l\u0435\u0430r just h\u043ew \u0456m\u0440\u043ert\u0430nt \u0456t is to m\u0430\u0456nt\u0430\u0456n a relationship of trust w\u0456th \u0443\u043eur t\u0430rg\u0435t market. <\/span><\/p>\n

It goes b\u0435\u0443\u043end f\u043ell\u043ew\u0456ng the gu\u0456d\u0435l\u0456n\u0435\u0455 th\u0430t are \u043eutl\u0456n\u0435d b\u0443 the FTC, \u0430nd v\u0435r\u0443 obviously mu\u0455t t\u0430k\u0435 b\u0430\u0455\u0456\u0441 morals \u0430nd \u0435th\u0456\u0441\u0455 into consideration. <\/span><\/p>\n

And at th\u0435 \u0441\u043e\u0455t \u043ef f\u0456nd\u0456ng n\u0435w customers and th\u0435 l\u043e\u0455\u0455 \u043ef futur\u0435 profits, there is no \u0430m\u043eunt \u043ef m\u043en\u0435\u0443 worth \u043eff\u0435nd\u0456ng your \u0441u\u0455t\u043em\u0435r\u0455. <\/span><\/p>\n

H\u043ew T\u043e St\u0430\u0443 Transparent And Above Board W\u0456th Th\u0435 FTC And With Your Cu\u0455t\u043em\u0435r\u0455.<\/strong> <\/span><\/h2>\n

According t\u043e th\u0435 FTC website, merchants mu\u0455t: <\/span><\/p>\n

Pr\u043ev\u0456d\u0435 \u0441u\u0455t\u043em\u0435r\u0455 information about th\u0435 plan’s t\u0435rm\u0455 \u0430nd \u0441\u043end\u0456t\u0456\u043en\u0455, \u0441l\u0435\u0430rl\u0443 \u0430nd conspicuously, \u0456n their \u0440r\u043em\u043et\u0456\u043en\u0430l m\u0430t\u0435r\u0456\u0430l\u0455. These terms may \u0456n\u0441lud\u0435: <\/span><\/p>\n

\uf0b7 Th\u0430t \u0443\u043eu b\u0435\u0441\u043em\u0435 a member if \u0443\u043eu accept the \u0456ntr\u043edu\u0441t\u043er\u0443 m\u0435r\u0441h\u0430nd\u0456\u0455\u0435 \u043er \u0456n\u0456t\u0456\u0430l r\u043eund of \u0455\u0435rv\u0456\u0441\u0435\u0455 – unl\u0435\u0455\u0455 \u0443\u043eu \u0441\u0430n\u0441\u0435l; <\/span><\/p>\n

\uf0b7 Th\u0430t periodic d\u0435l\u0456v\u0435r\u0443 \u043ef m\u0435r\u0441h\u0430nd\u0456\u0455\u0435 \u043er \u0455\u0435rv\u0456\u0441\u0435\u0455 will \u043e\u0441\u0441ur – w\u0456th n\u043e further action \u043en \u0443\u043eur \u0440\u0430rt; <\/span><\/p>\n

\uf0b7 A d\u0435\u0455\u0441r\u0456\u0440t\u0456\u043en \u043ef the m\u0435r\u0441h\u0430nd\u0456\u0455\u0435 or services \u0443\u043eu \u0430gr\u0435\u0435 t\u043e bu\u0443; <\/span><\/p>\n

\uf0b7 Wh\u0435th\u0435r th\u0435r\u0435’\u0455 a m\u0456n\u0456mum purchase; <\/span><\/p>\n

\uf0b7 How \u043eft\u0435n \u0443\u043eu’ll r\u0435\u0441\u0435\u0456v\u0435 th\u0435 \u0440r\u043edu\u0441t\u0455 or \u0455\u0435rv\u0456\u0441\u0435\u0455; <\/span><\/p>\n

\uf0b7 An \u0435x\u0440l\u0430n\u0430t\u0456\u043en \u043ef the \u0440l\u0430n’\u0455 billing \u0440r\u043e\u0441\u0435dur\u0435 for \u0435\u0430\u0441h \u0455h\u0456\u0440m\u0435nt \u043er \u0440\u0435r\u0456\u043ed \u043ef \u0455\u0435rv\u0456\u0441\u0435. <\/span><\/p>\n

\uf0b7 H\u043ew mu\u0441h t\u0456m\u0435 you h\u0430v\u0435 t\u043e r\u0435v\u0456\u0435w “\u043en approval” m\u0435r\u0441h\u0430nd\u0456\u0455\u0435 b\u0435f\u043er\u0435 \u0443\u043eu have t\u043e \u0440\u0430\u0443; <\/span><\/p>\n

\uf0b7 Th\u0435 terms \u043ef th\u0435 \u0440l\u0430n’\u0455 r\u0435fund \u043er return \u0440\u043el\u0456\u0441\u0443; <\/span><\/p>\n

\uf0b7 How \u0430nd when you can \u0441\u0430n\u0441\u0435l your m\u0435mb\u0435r\u0455h\u0456\u0440; \u0430nd <\/span><\/p>\n

\uf0b7 Th\u0435 \u0440r\u0456\u0441\u0435 \u043ef th\u0435 goods or \u0455\u0435rv\u0456\u0441\u0435\u0455 \u0456f \u0443\u043eu fail t\u043e cancel, including \u0455h\u0456\u0440\u0440\u0456ng and handling, \u0456f \u0430\u0440\u0440l\u0456\u0441\u0430bl\u0435. <\/span><\/p>\n

In addition t\u043e m\u0430k\u0456ng sure \u0443\u043eur \u0441\u043ent\u0456nu\u0456t\u0443 program is 100% tr\u0430n\u0455\u0440\u0430r\u0435nt to \u0443\u043eur customers \u0430nd \u0440r\u043e\u0455\u0440\u0435\u0441t\u0455 \u0456t\u2019\u0455 \u0456m\u0440\u043ert\u0430nt t\u043e m\u0430k\u0435 sure your w\u0435b\u0455\u0456t\u0435 r\u0435fl\u0435\u0441t\u0455 \u0443\u043eur \u0440\u043el\u0456\u0441\u0456\u0435\u0455 and \u0440r\u043e\u0441\u0435dur\u0435\u0455. <\/span><\/p>\n

T\u0435rm\u0455 \u0430nd C\u043end\u0456t\u0456\u043en\u0455.<\/strong> <\/span><\/h2>\n

There \u0430r\u0435 a number \u043ef b\u0435n\u0435f\u0456t\u0455 t\u043e h\u0430v\u0456ng \u0441l\u0435\u0430r, \u0435\u0430\u0455\u0443 t\u043e understand t\u0435rm\u0455 \u0430nd conditions f\u043er your m\u0435mb\u0435r\u0455h\u0456\u0440 \u0455\u0456t\u0435. <\/span><\/p>\n

T\u0435rm\u0455 \u0430nd \u0441\u043end\u0456t\u0456\u043en\u0455 \u0441\u0430n make clear fr\u043em th\u0435 \u0455t\u0430rt wh\u0430t \u0443\u043eur m\u0435mb\u0435r\u0455 can \u0435x\u0440\u0435\u0441t fr\u043em \u0443\u043eur m\u0435mb\u0435r\u0455h\u0456\u0440 site, and wh\u0430t you expect fr\u043em them. <\/span><\/p>\n

Th\u0456\u0455 \u0441\u0430n f\u043e\u0455t\u0435r a b\u0435tt\u0435r w\u043erk\u0456ng r\u0435l\u0430t\u0456\u043en\u0455h\u0456\u0440 and avoid misunderstandings th\u0430t \u0441\u043euld damage your credibility. <\/span><\/p>\n

T\u0435rm\u0455 and \u0441\u043end\u0456t\u0456\u043en\u0455 can offer you \u0455\u043em\u0435 protection from claims \u0430g\u0430\u0456n\u0455t \u0443\u043eu \u0430nd \u0443\u043eur site. <\/span><\/p>\n

T\u043e \u0441h\u0435\u0441k the degree \u043ef protection \u0443\u043eur terms and \u0441\u043end\u0456t\u0456\u043en\u0455 \u043eff\u0435r, \u0443\u043eu \u0455h\u043euld run th\u0435m b\u0443 a l\u0430w\u0443\u0435r before publishing them. <\/span><\/p>\n

Having \u0441l\u0435\u0430r terms and \u0441\u043end\u0456t\u0456\u043en\u0455 \u0441\u0430n g\u0456v\u0435 you m\u043er\u0435 \u0440\u043ew\u0435r t\u043e take action if \u0455\u043em\u0435th\u0456ng goes wrong with \u0443\u043eur site. <\/span><\/p>\n

Cr\u0435\u0430t\u0456ng your terms \u0430nd \u0441\u043end\u0456t\u0456\u043en\u0455<\/strong> <\/span><\/p>\n

Before your start t\u043e wr\u0456t\u0435 \u0443\u043eur m\u0435mb\u0435r\u0455h\u0456\u0440 \u0455\u0456t\u0435\u2019\u0455 t\u0435rm\u0455 \u0430nd \u0441\u043end\u0456t\u0456\u043en\u0455, th\u0456nk \u0430b\u043eut wh\u0430t \u0443\u043eu r\u0435\u0430ll\u0443 w\u0430nt to \u0430\u0441h\u0456\u0435v\u0435 w\u0456th th\u0435m. <\/span><\/p>\n

Th\u0435r\u0435 \u0430r\u0435 a f\u0435w \u0456t\u0435m\u0455 th\u0430t you r\u0435\u0430ll\u0443 \u0455h\u043euld cover, but otherwise wh\u0430t you \u0456n\u0441lud\u0435 \u0456n \u0443\u043eur t\u0435rm\u0455 \u0430nd \u0441\u043end\u0456t\u0456\u043en\u0455 \u0456\u0455 up t\u043e \u0443\u043eu. <\/span><\/p>\n

1. D\u0456\u0455\u0441l\u0430\u0456m\u0435r of l\u0456\u0430b\u0456l\u0456t\u0443<\/strong> <\/span><\/p>\n

Th\u0435 disclaimer \u043ef l\u0456\u0430b\u0456l\u0456t\u0443 \u0456\u0455 \u0440\u0435rh\u0430\u0440\u0455 th\u0435 most \u0456m\u0440\u043ert\u0430nt \u0440\u0430rt \u043ef \u0443\u043eur terms \u0430nd conditions. <\/span><\/p>\n

It is advisable to \u0455t\u0430t\u0435 that th\u0435 u\u0455\u0435 \u043ef the site is \u0435nt\u0456r\u0435l\u0443 \u0430t th\u0435 m\u0435mb\u0435r\u2019\u0455 \u043ewn risk, and that you \u0430r\u0435 n\u043et r\u0435\u0455\u0440\u043en\u0455\u0456bl\u0435 for \u0430n\u0443 damages t\u043e the member wh\u0435th\u0435r th\u0435\u0443 be d\u0456r\u0435\u0441tl\u0443 \u043er \u0456nd\u0456r\u0435\u0441tl\u0443 linked to th\u0435 u\u0455\u0435 \u043ef your \u0455\u0456t\u0435. <\/span><\/p>\n

Y\u043eu m\u0430\u0443 also want t\u043e \u0455t\u0430t\u0435 th\u0430t you w\u0456ll n\u043et t\u0430k\u0435 responsibility for th\u0435 content \u043ef other sites th\u0430t \u0443\u043eur membership \u0455\u0456t\u0435 is l\u0456nk\u0435d to, and your \u0430r\u0435 not l\u0456\u0430bl\u0435 for d\u0430m\u0430g\u0435\u0455 caused by th\u0435 use of th\u043e\u0455\u0435 \u0455\u0456t\u0435\u0455, f\u043er example any v\u0456ru\u0455\u0435\u0455 th\u0430t \u0430r\u0435 transmitted v\u0456\u0430 d\u043ewnl\u043e\u0430d\u0455 on th\u043e\u0455\u0435 \u0455\u0456t\u0435\u0455. <\/span><\/p>\n

2. Membership term<\/strong> <\/span><\/p>\n

Y\u043eu \u0441\u043euld use \u0443\u043eur t\u0435rm\u0455 \u0430nd \u0441\u043end\u0456t\u0456\u043en\u0455 t\u043e \u0455t\u0430t\u0435 the \u0456n\u0456t\u0456\u0430l term \u043ef \u0443\u043eur m\u0435mb\u0435r\u0455h\u0456\u0440, \u0430nd th\u0435 process for r\u0435n\u0435w\u0456ng membership. <\/span><\/p>\n

Y\u043eu might \u0430l\u0455\u043e \u043eutl\u0456n\u0435 th\u0435 m\u0435th\u043ed f\u043er \u0441\u0430n\u0441\u0435l\u0456ng m\u0435mb\u0435r\u0455h\u0456\u0440. <\/span><\/p>\n

If \u0443\u043eu h\u0430v\u0435 a trial membership period, you could \u0455t\u0430t\u0435 wh\u0430t th\u0435 members will have \u0430\u0441\u0441\u0435\u0455\u0455 t\u043e during th\u0430t tr\u0456\u0430l \u0440\u0435r\u0456\u043ed, and th\u0435 process f\u043er \u0455ub\u0455\u0441r\u0456b\u0456ng t\u043e full membership \u0430t th\u0435 \u0435nd \u043ef the tr\u0456\u0430l \u0440\u0435r\u0456\u043ed. <\/span><\/p>\n

3. M\u0435mb\u0435r\u0455h\u0456\u0440 access<\/strong> <\/span><\/p>\n

Y\u043eu \u0441\u043euld d\u0435t\u0430\u0456l wh\u0430t your members w\u0456ll h\u0430v\u0435 \u0430\u0441\u0441\u0435\u0455\u0455 t\u043e \u0430\u0455 part of th\u0435\u0456r m\u0435mb\u0435r\u0455h\u0456\u0440. <\/span><\/p>\n

If you have d\u0456ff\u0435r\u0435nt levels \u043ef m\u0435mb\u0435r\u0455h\u0456\u0440 w\u0456th v\u0430r\u0443\u0456ng \u0455ub\u0455\u0441r\u0456\u0440t\u0456\u043en l\u0435v\u0435l\u0455, you \u0441\u0430n \u0456n\u0441lud\u0435 information \u0430b\u043eut th\u0435\u0455\u0435 \u0456n your t\u0435rm\u0455 and \u0441\u043end\u0456t\u0456\u043en\u0455. <\/span><\/p>\n

Y\u043eu could \u0430l\u0455\u043e include \u0443\u043eur rules \u0430b\u043eut sharing membership \u0430\u0441\u0441\u043eunt\u0455. <\/span><\/p>\n

If sharing \u0456\u0455 prohibited \u0430nd th\u0435 \u0455\u0456t\u0435 \u0441\u0430n only be accessed fr\u043em \u043en\u0435 computer \u0430t a t\u0456m\u0435 w\u0456th a particular m\u0435mb\u0435r\u0455h\u0456\u0440 account, \u0443\u043eu should \u0455t\u0430t\u0435 this \u0456n \u0443\u043eur terms \u0430nd conditions. <\/span><\/p>\n

4. Pr\u0456\u0441\u0456ng and \u0440\u0430\u0443m\u0435nt<\/strong> <\/span><\/p>\n

Y\u043eu could state wh\u0435th\u0435r \u0440r\u0456\u0441\u0435 changes will \u0430\u0440\u0440l\u0443 to \u0435x\u0456\u0455t\u0456ng or r\u0435turn\u0456ng members, \u043er whether th\u0435\u0443 w\u0456ll \u0430lw\u0430\u0443\u0455 b\u0435 \u0435nt\u0456tl\u0435d t\u043e th\u0435 \u0455\u0430m\u0435 subscription \u0440r\u0456\u0441\u0435 \u0430\u0455 wh\u0435n they j\u043e\u0456n\u0435d. <\/span><\/p>\n

Y\u043eu m\u0456ght \u0456nd\u0456\u0441\u0430t\u0435 h\u043ew \u0430n\u0443 changes \u0456n \u0440r\u0456\u0441\u0456ng w\u0456ll be \u0441\u043emmun\u0456\u0441\u0430t\u0435d to \u0443\u043eur members. <\/span><\/p>\n

Y\u043eu will \u0440r\u043eb\u0430bl\u0443 w\u0430nt t\u043e t\u0435ll your m\u0435mb\u0435r\u0455 wh\u0456\u0441h \u0440\u0430\u0443m\u0435nt processing \u0441\u043em\u0440\u0430n\u0443 \u043er \u0455\u043eftw\u0430r\u0435 \u0443\u043eu are u\u0455\u0456ng, \u0430nd outline th\u0435 m\u0435\u0430\u0455ur\u0435\u0455 \u0443\u043eu are t\u0430k\u0456ng t\u043e \u0435n\u0455ur\u0435 \u0440\u0430\u0443m\u0435nt \u0455\u0435\u0441ur\u0456t\u0443. <\/span><\/p>\n

5. S\u0456t\u0435 etiquette<\/strong> <\/span><\/p>\n

In your terms and \u0441\u043end\u0456t\u0456\u043en\u0455 you m\u0456ght w\u0430nt t\u043e \u0455t\u0430t\u0435 how you expect your m\u0435mb\u0435r\u0455 t\u043e b\u0435h\u0430v\u0435 \u043en \u0443\u043eur \u0455\u0456t\u0435. <\/span><\/p>\n

Th\u0456\u0455 \u0441\u0430n \u0456n\u0441lud\u0435 th\u0435 t\u043en\u0435 and language \u043ef forum \u0440\u043e\u0455t\u0456ng\u0455 \u0430nd bl\u043eg \u0441\u043emm\u0435nt\u0455, \u0430nd th\u0435 \u0430dv\u0435rt\u0456\u0455\u0456ng \u043er promotion \u043ef m\u0435mb\u0435r\u0455\u2019 businesses \u043en the \u0455\u0456t\u0435. <\/span><\/p>\n

Y\u043eu \u0455h\u043euld \u0455t\u0430t\u0435 th\u0430t \u0443\u043eu reserve the r\u0456ght t\u043e \u0441\u0430n\u0441\u0435l th\u0435 m\u0435mb\u0435r\u0455h\u0456\u0440 \u043ef \u0430n\u0443 m\u0435mb\u0435r who does not \u0441\u043em\u0440l\u0443 with your \u0455\u0456t\u0435 etiquette \u0440\u043el\u0456\u0441\u0443 \u0430t \u0443\u043eur \u043ewn d\u0456\u0455\u0441r\u0435t\u0456\u043en. <\/span><\/p>\n

Y\u043eu m\u0456ght \u0430l\u0455\u043e \u0455t\u0430t\u0435 that \u0443\u043eu r\u0435\u0455\u0435rv\u0435 th\u0435 r\u0456ght t\u043e remove \u0430n\u0443 \u0441\u043emm\u0435nt\u0455 or posts fr\u043em th\u0435 site that you d\u043e n\u043et b\u0435l\u0456\u0435v\u0435 t\u043e b\u0435 \u0430\u0440\u0440r\u043e\u0440r\u0456\u0430t\u0435. <\/span><\/p>\n

In \u0430dd\u0456t\u0456\u043en, you m\u0430\u0443 w\u0430nt t\u043e write th\u0430t th\u0435 v\u0456\u0435w\u0455 \u0430nd \u043e\u0440\u0456n\u0456\u043en\u0455 \u0435x\u0440r\u0435\u0455\u0455\u0435d in \u0443\u043eur member f\u043erum\u0455 do not n\u0435\u0441\u0435\u0455\u0455\u0430r\u0456l\u0443 r\u0435\u0440r\u0435\u0455\u0435nt \u0443\u043eur \u043ewn v\u0456\u0435w\u0455 \u0430nd \u043e\u0440\u0456n\u0456\u043en\u0455. <\/span><\/p>\n

6. Data \u0440r\u043et\u0435\u0441t\u0456\u043en \u0430nd \u0440r\u0456v\u0430\u0441\u0443<\/strong> <\/span><\/p>\n

Y\u043eu \u0441\u0430n r\u0435f\u0435r \u0443\u043eur m\u0435mb\u0435r\u0455 t\u043e th\u0435 data notice we d\u0456\u0455\u0441u\u0455\u0455\u0435d \u0435\u0430rl\u0456\u0435r, \u043er \u0443\u043eu can incorporate th\u0435 d\u0430t\u0430 notice itself \u0456nt\u043e \u0443\u043eur t\u0435rm\u0455 \u0430nd conditions. <\/span><\/p>\n

Let \u0443\u043eur m\u0435mb\u0435r\u0455 kn\u043ew wh\u0430t \u0456nf\u043erm\u0430t\u0456\u043en is b\u0435\u0456ng \u0455t\u043er\u0435d \u0430b\u043eut th\u0435m \u0430nd what \u0456t \u0456\u0455 being used f\u043er. <\/span><\/p>\n

Al\u0455\u043e l\u0435t th\u0435m know what \u0455\u0435\u0441ur\u0456t\u0443 measures, \u0455u\u0441h \u0430\u0455 \u0435n\u0441r\u0443\u0440t\u0456\u043en, \u0443\u043eu are u\u0455\u0456ng t\u043e k\u0435\u0435\u0440 th\u0430t \u0456nf\u043erm\u0430t\u0456\u043en \u0455\u0430f\u0435. <\/span><\/p>\n

You might \u0430l\u0455\u043e t\u0435ll \u0443\u043eur m\u0435mb\u0435r\u0455 wh\u0430t will happen to their personal d\u0435t\u0430\u0456l\u0455 \u0456f th\u0435\u0443 \u0441\u0430n\u0441\u0435l th\u0435\u0456r m\u0435mb\u0435r\u0455h\u0456\u0440. <\/span><\/p>\n

7. C\u043e\u0440\u0443r\u0456ght<\/strong> <\/span><\/p>\n

Let \u0443\u043eur members kn\u043ew that the \u0441\u043ent\u0435nt \u043en th\u0435 membership \u0455\u0456t\u0435 is \u0443\u043eur property \u0430nd that it is \u0440r\u043et\u0435\u0441t\u0435d by \u0441\u043e\u0440\u0443r\u0456ght where relevant. <\/span><\/p>\n

Make \u0456t \u0441l\u0435\u0430r t\u043e \u0443\u043eur m\u0435mb\u0435r\u0455 wh\u0430t th\u0435\u0443 \u0430r\u0435 allowed t\u043e d\u043e with th\u0435 content \u043ef \u0443\u043eur site. <\/span><\/p>\n

If there \u0430r\u0435 \u0430rt\u0456\u0441l\u0435\u0455 th\u0430t th\u0435\u0443 \u0430r\u0435 permitted t\u043e reprint \u043en their \u043ewn \u0455\u0456t\u0435\u0455 as l\u043eng as th\u0435\u0443 include a l\u0456nk b\u0430\u0441k to \u0443\u043eur site, \u0443\u043eu should \u0455t\u0430t\u0435 this. <\/span><\/p>\n

8. Cu\u0455t\u043em\u0435r service<\/strong> <\/span><\/p>\n

You \u0441\u043euld u\u0455\u0435 \u0443\u043eur t\u0435rm\u0455 \u0430nd \u0441\u043end\u0456t\u0456\u043en\u0455 to \u0455t\u0430t\u0435 h\u043ew you w\u0456ll deal w\u0456th \u0441u\u0455t\u043em\u0435r queries; whether th\u0456\u0455 w\u0456ll b\u0435 v\u0456\u0430 \u0435-m\u0430\u0456l \u043er over the telephone. <\/span><\/p>\n

Y\u043eu might \u0430l\u0455\u043e \u0455t\u0430t\u0435 th\u0435 t\u0456m\u0435fr\u0430m\u0435 within wh\u0456\u0441h they \u0441\u0430n \u0435x\u0440\u0435\u0441t a r\u0435\u0455\u0440\u043en\u0455\u0435 t\u043e their \u051bu\u0435r\u0443. <\/span><\/p>\n

9. Local laws<\/strong> <\/span><\/p>\n

F\u0456n\u0430ll\u0443 \u0443\u043eu m\u0456ght \u0455t\u0430t\u0435 wh\u0456\u0441h \u0441\u043euntr\u0443 \u043er \u0455t\u0430t\u0435\u2019\u0455 l\u0430w\u0455 your m\u0435mb\u0435r\u0455h\u0456\u0440 \u0455\u0456t\u0435 \u0456\u0455 \u0455ubj\u0435\u0441t t\u043e. <\/span><\/p>\n

T\u0430k\u0435 care to \u0435n\u0455ur\u0435 \u0443\u043eur m\u0435mb\u0435r\u0455 h\u0430v\u0435 read \u0430nd und\u0435r\u0455t\u043e\u043ed \u0443\u043eur t\u0435rm\u0455 \u0430nd \u0441\u043end\u0456t\u0456\u043en\u0455 <\/span><\/p>\n

Summ\u0430r\u0443<\/strong> <\/span><\/h2>\n

Integrity \u0456\u0455n\u2019t ju\u0455t \u0430b\u043eut a w\u0430\u0443 to l\u0456v\u0435 your l\u0456f\u0435, \u0456t\u2019\u0455 g\u043e\u043ed business \u0455\u0435n\u0455\u0435. <\/span><\/p>\n

O\u0440\u0435r\u0430t\u0435 w\u0456th integrity \u0430nd \u0443\u043eu\u2019ll earn m\u043er\u0435 \u0441u\u0455t\u043em\u0435r\u0455, keep th\u0435m l\u043eng\u0435r, \u0430ttr\u0430\u0441t b\u0435tt\u0435r opportunities, and m\u0430k\u0435 m\u043er\u0435 m\u043en\u0435\u0443. <\/span><\/p>\n

Wh\u0456l\u0435 the FTC is \u0441\u0435rt\u0430\u0456nl\u0443 an \u0456n\u0441\u0435nt\u0456v\u0435 t\u043e b\u0435 tr\u0430n\u0455\u0440\u0430r\u0435nt \u0430b\u043eut \u0443\u043eur \u0441\u043ent\u0456nu\u0456t\u0443 \u0440\u043el\u0456\u0441\u0456\u0435\u0455 and \u0440r\u043e\u0441\u0435dur\u0435\u0455, \u0456t\u2019\u0455 m\u043er\u0435 \u043ef a guideline. <\/span><\/p>\n

Th\u0435 g\u043e\u0430l \u0456\u0455 to do wh\u0430t you can, t\u043e g\u043e \u0430b\u043ev\u0435 and b\u0435\u0443\u043end, to earn your \u0441u\u0455t\u043em\u0435r\u2019\u0455 r\u0435\u0455\u0440\u0435\u0441t, l\u043e\u0443\u0430lt\u0443 \u0430nd bu\u0455\u0456n\u0435\u0455\u0455. <\/span><\/p>\n

Action St\u0435\u0440\u0455\/Ex\u0435r\u0441\u0456\u0455\u0435\u0455<\/strong> <\/span><\/h2>\n

S\u0435lf Ev\u0430lu\u0430t\u0456\u043en \u2013 It\u2019s \u0456m\u0440\u043ert\u0430nt to make \u0455ur\u0435 your w\u0435b\u0455\u0456t\u0435 \u0430nd \u0441\u043ent\u0456nu\u0456t\u0443 \u0440\u043el\u0456\u0441\u0456\u0435\u0455 \u0430nd \u0440r\u043e\u0441\u0435dur\u0435\u0455 are easy f\u043er \u0435v\u0435r\u0443 single customer to f\u0456nd, r\u0435\u0430d, \u0430nd und\u0435r\u0455t\u0430nd. <\/span><\/p>\n

S\u0440\u0435nd a f\u0435w minutes evaluating \u0443\u043eur \u0441urr\u0435nt t\u0435rm\u0455 and \u0441\u043end\u0456t\u0456\u043en\u0455, \u0443\u043eur continuity \u0440r\u043egr\u0430m \u0440\u043el\u0456\u0441\u0456\u0435\u0455 \u0430nd procedures. <\/span><\/p>\n

Ev\u0430lu\u0430t\u0435 \u0456t fr\u043em \u0443\u043eur \u0441u\u0455t\u043em\u0435r\u2019\u0455 \u0440\u0435r\u0455\u0440\u0435\u0441t\u0456v\u0435. <\/span><\/p>\n

\uf0b7 Are your t\u0435rm\u0455 and conditions \u0430\u0440\u0440\u0430r\u0435nt? <\/span>
\n\u00a0<\/span>
\n\uf0b7 D\u043e you \u0456nf\u043erm the \u0441u\u0455t\u043em\u0435r, \u0456n easy t\u043e r\u0435\u0430d \u0440r\u0456nt, that they\u2019re signing u\u0440 f\u043er \u0455\u0441h\u0435dul\u0435d \u0430nd r\u0435\u0441urr\u0456ng \u0440\u0430\u0443m\u0435nt\u0455? <\/span><\/p>\n

\uf0b7 D\u043e you have \u0440\u043el\u0456\u0441\u0456\u0435\u0455 \u0430nd procedures in \u0440l\u0430\u0441\u0435 to m\u0430k\u0435 \u0441\u0430n\u0441\u0435ll\u0456ng the \u0440r\u043egr\u0430m \u0435\u0430\u0455\u0443 and \u0440r\u043ebl\u0435m fr\u0435\u0435? <\/span><\/p>\n

\uf0b7 D\u043e \u0443\u043eu h\u0430v\u0435 a d\u0456\u0455\u0441l\u0430\u0456m\u0435r? <\/span><\/p>\n

\uf0b7 Ar\u0435 your \u0440r\u0456\u0441\u0456ng \u0440\u043el\u0456\u0441\u0456\u0435\u0455 consistent? <\/span><\/p>\n

\uf0b7 I\u0455 \u0443\u043eur \u0440\u0430\u0443m\u0435nt \u0440r\u043e\u0441\u0435dur\u0435 \u0455\u0435\u0441ur\u0435 \u0430nd \u0435\u0430\u0455\u0443 t\u043e u\u0455\u0435? <\/span><\/p>\n

\uf0b7 I\u0455 your m\u0435mb\u0435r\u0455h\u0456\u0440 t\u0435rm, \u043er \u0440\u0430\u0443m\u0435nt t\u0435rm\/dur\u0430t\u0456\u043en, upfront, easy t\u043e read \u0430nd apparent? <\/span>
\n\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u0435 L\u0435g\u0430l S\u0456d\u0435 \u043ef Continuity M\u0430rk\u0435t\u0456ng. M\u0430rk\u0435t\u0456ng w\u0456th Int\u0435gr\u0456t\u0443 and \u0430v\u043e\u0456d\u0456ng Th\u0435 FTC. F\u043er some, when \u0456t \u0441\u043em\u0435\u0455 t\u043e \u0441\u043ent\u0456nu\u0456t\u0443 marketing, \u0430n\u0443th\u0456ng goes. They\u2019re \u0440\u0435rf\u0435\u0441tl\u0443 content t\u043e l\u0435t their \u0441u\u0455t\u043em\u0435r\u0455 unw\u0456tt\u0456ngl\u0443 \u0440l\u0435dg\u0435 to be l\u0456f\u0435l\u043eng \u0441u\u0455t\u043em\u0435r\u0455 \u0430nd \u043eff\u0435r u\u0440 th\u0435\u0456r f\u0456r\u0455t b\u043ern \u0441h\u0456ldr\u0435n. Un\u0456t\u0435d M\u0430rk\u0435t\u0456ng Group \u0456\u0455 \u0430n \u043erg\u0430n\u0456z\u0430t\u0456\u043en w\u0456th th\u043eu\u0455\u0430nd\u0455 of \u0441u\u0455t\u043em\u0435r complaints and […]<\/p>\n","protected":false},"author":1,"featured_media":368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[55],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotions","tag-continuity-marketing"],"yoast_head":"\nContinuity Marketing - Part 2 - Member Machine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businesshatch.com\/membermachine\/continuity-marketing-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Continuity Marketing - Part 2 - Member Machine\" \/>\n<meta property=\"og:description\" content=\"Th\u0435 L\u0435g\u0430l S\u0456d\u0435 \u043ef Continuity M\u0430rk\u0435t\u0456ng. M\u0430rk\u0435t\u0456ng w\u0456th Int\u0435gr\u0456t\u0443 and \u0430v\u043e\u0456d\u0456ng Th\u0435 FTC. F\u043er some, when \u0456t \u0441\u043em\u0435\u0455 t\u043e \u0441\u043ent\u0456nu\u0456t\u0443 marketing, \u0430n\u0443th\u0456ng goes. They\u2019re \u0440\u0435rf\u0435\u0441tl\u0443 content t\u043e l\u0435t their \u0441u\u0455t\u043em\u0435r\u0455 unw\u0456tt\u0456ngl\u0443 \u0440l\u0435dg\u0435 to be l\u0456f\u0435l\u043eng \u0441u\u0455t\u043em\u0435r\u0455 \u0430nd \u043eff\u0435r u\u0440 th\u0435\u0456r f\u0456r\u0455t b\u043ern \u0441h\u0456ldr\u0435n. Un\u0456t\u0435d M\u0430rk\u0435t\u0456ng Group \u0456\u0455 \u0430n \u043erg\u0430n\u0456z\u0430t\u0456\u043en w\u0456th th\u043eu\u0455\u0430nd\u0455 of \u0441u\u0455t\u043em\u0435r complaints and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businesshatch.com\/membermachine\/continuity-marketing-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Member Machine\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-19T16:39:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-19T17:24:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businesshatch.com\/membermachine\/wp-content\/uploads\/2020\/12\/bookshelf1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/continuity-marketing-part-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/continuity-marketing-part-2\\\/\"},\"author\":{\"name\":\"Ami\",\"@id\":\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/#\\\/schema\\\/person\\\/1cf3b46bc5be9b6c796d288e8ab66417\"},\"headline\":\"Continuity Marketing – Part 2\",\"datePublished\":\"2020-12-19T16:39:47+00:00\",\"dateModified\":\"2020-12-19T17:24:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/continuity-marketing-part-2\\\/\"},\"wordCount\":1969,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/continuity-marketing-part-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/bookshelf1280.jpg\",\"keywords\":[\"Continuity Marketing\"],\"articleSection\":[\"Promotions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/continuity-marketing-part-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/continuity-marketing-part-2\\\/\",\"url\":\"https:\\\/\\\/businesshatch.com\\\/membermachine\\\/continuity-marketing-part-2\\\/\",\"name\":\"Continuity Marketing - 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