{"id":304,"date":"2020-01-12T18:44:13","date_gmt":"2020-01-12T18:44:13","guid":{"rendered":"http:\/\/recurringbiz.com\/?p=304"},"modified":"2020-01-12T13:47:12","modified_gmt":"2020-01-12T18:47:12","slug":"10-tips-for-membership-success-part-3","status":"publish","type":"post","link":"https:\/\/businesshatch.com\/membermachine\/10-tips-for-membership-success-part-3\/","title":{"rendered":"10 Tips for Membership Success Part 3"},"content":{"rendered":"

Is Your Membership Site Sticky Enough?<\/strong><\/span><\/h1>\n

10 Tips to keep members glued to your site\u2026<\/span><\/strong><\/span><\/h2>\n

The more times your customers visit your site, the more time they will have invested in your <\/span>relationship and the more they will come to trust and rely on you. <\/span><\/p>\n

By building up their loyalty <\/span>in this way, there is more chance that they will buy from you, follow your advice and buy your <\/span>affiliate products, or click on ads that you recommend.<\/span><\/p>\n

Put simply, a sticky site equals customer loyalty. Customer loyalty equals revenue.<\/span><\/p>\n

1. Content<\/strong> – We can\u2019t stress the importance of content enough. Keep the content up to date, <\/span>and \u2018time sensitive\u2019. Remove out of date content so that it doesn\u2019t affect the credibility of your <\/span>site.<\/span><\/p>\n

2. Give your site a personality<\/strong> – There is a huge amount of information on the internet, and <\/span>you can be sure your members could find what you are providing elsewhere. What your <\/span>members are really paying for is the way you present that information.<\/span><\/p>\n

3. Remain focused on your niche<\/strong> – Don\u2019t forget that your members joined your site <\/span>because they had an interest in your niche. While it is fine to include content on a slightly <\/span>different subject if you are sure it will be relevant and interesting, never lose sight of your <\/span>original subject. Wander too far off the subject and you may find your customers wandering <\/span>off your member list.<\/span><\/p>\n

4. Make information easy to find<\/strong> – Ensure the content on your membership site is <\/span>organized in such a way that your members will find what they want easily. If your members <\/span>view your site as a valuable information resource rather than just another website, they will <\/span>want to use it again and again.<\/span><\/p>\n

5. Provide what your customers want<\/strong> – Encourage your customers to ask for an article or <\/span>information on a certain subject if they can\u2019t find it. Writing an article specifically for one <\/span>customer may seem like a lot of work, but if you think long term, that customer may then stay <\/span>with you for the lifetime of your membership site.<\/span><\/p>\n

6. Keep in touch with your members<\/strong> – Contacting your members via e-mail is essential to <\/span>keep them engaged with your site. Send your members updates, informative newsletters, <\/span>and reminders, and ask them for their feedback.<\/span><\/p>\n

7. Ask them to take part in surveys<\/strong> – Ask your members to complete a survey about your <\/span>membership site and then make sure you act on their feedback and let them know you have <\/span>done so. Send out a special edition of your newsletter showing some of the results of your <\/span>survey and detailing how you have responded and any changes you have made. Feeling that <\/span>they have had a hand in shaping your site will really make your members feel engaged in <\/span>your online community.<\/span><\/p>\n

8. Allow customization of your homepage<\/strong> – Having some functions that your members <\/span>personalize on your site will really make them feel involved. Even a simple message at the <\/span>top of the home page saying \u2018Welcome back [member name]\u2019 will have a huge impact on <\/span>making your members feel valued.<\/span><\/p>\n

9. Build a sense of community<\/strong> – Being part of an online community is one of the main <\/span>reasons your members will renew their membership.\u00a0<\/span><\/p>\n

10. Promote an active forum<\/strong> – This provides a place for your members to get to know each <\/span>other and begin to care about each other. Stopping their membership once they have <\/span>become involved in your forum would be like losing a whole group of friends. Provide a <\/span>function that allows your members to send private messages between each other. If you run <\/span>competitions, or encourage your members to submit content, make sure you acknowledge the<\/span>
\nwinners or contributors. Nothing makes a member feel a part of your site like seeing their <\/span>name in the latest newsletter.<\/span><\/p>\n

Which Membership Model Makes the Most Sense?<\/strong><\/span><\/h1>\n

The membership model you choose makes a huge difference on the profits that you will see <\/span>today and in the future. Of course, which membership pricing model is right for you depends <\/span>largely on the type of site you have. <\/span><\/p>\n

Here are a few guidelines and tips to help you keep your <\/span>subscription list growing.<\/span><\/p>\n

Pricing model, which one is right for you\u2026<\/span><\/strong><\/span><\/h2>\n

Weekly subscriptions?<\/span><\/strong><\/p>\n

Weekly subscription models are not used very frequently for membership sites. They require <\/span>a rapid turnover of content, as members need a reason to renew their subscription each <\/span>week. They tend to rely quite heavily on forums and blogs to keep members engaged.<\/span><\/p>\n

If you are using a weekly subscription model you can make more revenue than with other <\/span>models. Your members will feel that they are paying small amounts, but because they are <\/span>paying so regularly, the revenue soon mounts up. <\/span><\/p>\n

However, you will have to work hard for <\/span>the extra revenue with frequent updates.<\/span><\/p>\n

One of the main problems with weekly subscription sites is members that just join for one <\/span>week, download all the available content, and then cancel their membership.<\/span><\/p>\n

Monthly subscriptions?<\/span><\/strong><\/p>\n

This is the most popular pricing model for membership sites. It still requires a lot of effort to <\/span>provide fresh content each month, but the pressure is a little less than with the weekly <\/span>subscription model. Again, these sites tend to rely quite heavily on forums and blogs to keep <\/span>their members engaged.<\/span><\/p>\n

Quarterly subscriptions?<\/span><\/strong><\/p>\n

Quarterly subscription membership sites make a little less subscription revenue overall, but <\/span>you have the advantage that you have more capital upfront from your members to invest in <\/span>your site.<\/span><\/p>\n

You also have a guaranteed member for three months to sell additional products to. You do <\/span>need to keep in regular contact with your members, however, as they don\u2019t have a regular <\/span>monthly or weekly payment going off their credit card to remind them about the site.<\/span><\/p>\n

This model is better suited to a site that has time consuming content. One example of this <\/span>type of content would be training courses that take place over a period of several weeks.<\/span><\/p>\n

Annual subscriptions?<\/span><\/strong><\/p>\n

The annual subscription model is ideal for sites with very high content value. To convince <\/span>your members to pay a full year\u2019s membership fees up front, you will have to prove that your <\/span>site is worth the investment. <\/span><\/p>\n

You might consider a short trial period with limited access, or a <\/span>money back guarantee within the first month if they are not satisfied.<\/span><\/p>\n

This model will usually generate less subscription income overall than the previous models, <\/span>but again you will have the capital sooner to invest in your site. <\/span><\/p>\n

You will have guaranteed <\/span>members for a year, but you will need to remind them to visit the site regularly with targeted <\/span>marketing and newsletters.<\/span><\/p>\n

One-off subscription?<\/span><\/strong><\/p>\n

The one-off subscription model, also known as lifetime membership, is ideal for membership <\/span>sites that are designed to gain more revenue from selling products, affiliate programs, and <\/span>advertising, than from membership subscriptions.<\/span><\/p>\n

Although you will need to update your site regularly to retain your members\u2019 interest, and <\/span>keep them buying from you, there is less pressure to provide fresh content to hold onto <\/span>regular subscriptions.<\/span><\/p>\n

When you are deciding on a price for your one-off subscription, you will want to determine <\/span>your lifetime membership value.<\/span><\/p>\n

Here are a few ideas to consider.<\/span><\/p>\n

\u2022 Offer a free or reduced fee trial period. You could invite your members to join your site for <\/span>a trial period of between a week and a month, to get them involved in the site.<\/span><\/p>\n

\u2022 Some of the membership site software packages available enable you to upgrade your <\/span>members to a fully paid membership automatically when the trial period is over.<\/span><\/p>\n

\u2022 Most membership sites that offer this trial period take the credit card details of their <\/span>members up front, and then charge for the continued membership automatically, unless <\/span>the member cancels.<\/span><\/p>\n

\u2022 Have different access levels. Have various categories of members who have access to <\/span>different content and parts of the site, depending on which subscription level they choose. <\/span>Tantalize your members with limited access with the premium content they could find in <\/span>the more expensive member areas.<\/span><\/p>\n

\u2022 Many membership software packages allow up to five subscription levels, including one <\/span>free level.<\/span><\/p>\n

\u2022 Change your subscription model. You could offer your members monthly subscriptions <\/span>when they initially join your site. After three months you could ask them if they would like <\/span>to change to a quarterly subscription for a slightly reduced rate. You could even offer to <\/span>take the amount that they would have saved if they had taken quarterly subscription from <\/span>the start, away from their next quarter\u2019s subscription.<\/span><\/p>\n

\u2022 While this does mean that the subscription revenue you get from that customer <\/span>decreases, it also means you keep that customer for a longer period, during which you <\/span>can sell them other products. You also have more capital up front to spend on advertising <\/span>and optimizing your site, so your revenue will increase in other ways.<\/span><\/p>\n

What Is Your Lifetime Member Value?<\/strong><\/span><\/h1>\n

And how does it affect your business decisions?<\/span><\/p>\n

The concept of lifetime customer value is an important factor in determining what your <\/span>subscription prices are. You will not be able to accurately determine your lifetime member <\/span>value until your site has been up and running for some time, but using educated assumptions <\/span>to work out a potential lifetime customer value can be a very beneficial part of your business <\/span>plan.<\/span><\/p>\n

What is lifetime value?<\/span><\/p>\n

In simple terms each member\u2019s lifetime value is the average profit they will generate for you <\/span>during the time they are a member of your site.<\/span><\/p>\n

Each of your members can create revenue for you in a number of ways:<\/span><\/p>\n

\u2022 Initial subscription fee<\/span>
\n\u2022 Repeat subscription fees<\/span>
\n\u2022 Product purchases<\/span>
\n\u2022 Affiliate purchases<\/span>
\n\u2022 AdSense links<\/span><\/p>\n

The more complex your site, the more factors there are to take into account.<\/span><\/p>\n

To calculate the lifetime value of a member you need to take the average initial subscription, <\/span>plus the average revenue from further purchases (these include repeat subscriptions, <\/span>purchases, click-throughs etc.), multiplied by the average number of repeat purchases in one <\/span>time period (a month, a year etc.), multiplied by the average number of time periods a <\/span>customer remains a member.<\/span><\/p>\n

Here is a simple example:<\/span><\/p>\n

\u2022 Your members pay $50 for their one time subscription.<\/span>
\n\u2022 They spend on average $20 twice a month on purchasing further products etc.<\/span>
\n\u2022 Your average customer remains a member for 6 months.<\/span>
\n\u2022 Your lifetime member value = 50 + 20 x 2 x 6 = $290<\/span><\/p>\n

Knowing your lifetime member value will steer your business decisions<\/span><\/p>\n

Knowing how much your average customer is worth enables you to determine how much <\/span>resource you can afford to put into attracting new members.<\/span><\/p>\n

You can use the lifetime member value to create a budget for promoting and developing your <\/span>site that ensures you aren\u2019t spending more than you are making.<\/span><\/p>\n

Keeping a database with detailed records of your members\u2019 purchases will allow you to <\/span>determine a more accurate lifetime member value over time.<\/span><\/p>\n

This can help you to adjust your prices and strategies to maximize your profit without losing <\/span>your customers. You can monitor the effect that changes to your site have on your lifetime <\/span>member value.<\/span><\/p>\n

As subscription businesses, membership sites rely on recurring business. Once your <\/span>membership site is fully functioning, about 75% of your sales will come from your current <\/span>subscriber base, so you will want to give a great deal of thought to your rebilling strategies.<\/span><\/p>\n

There are two main models to consider when determining your rebilling strategy:<\/span><\/p>\n

1. Optional renewal<\/span><\/p>\n

If you use optional renewal, your members will be notified that their membership is <\/span>due to expire, and will be given the option to renew it.<\/span><\/p>\n

If you use this method, you will want to make it as easy as possible for your members <\/span>to renew, and send them at least two reminders.<\/span><\/p>\n

2. Automatic renewal<\/span><\/p>\n

Automatic renewal is also known as continuous service. If you choose to use this <\/span>method, your members will receive a notification that a subscription payment has <\/span>been debited from their account.<\/span><\/p>\n

This has the obvious advantage over optional renewal in that your members do not <\/span>have to make any effort to renew their membership. On the contrary, they have to <\/span>make an effort not to renew it.<\/span><\/p>\n

Don\u2019t forget the power of loyalty.<\/span><\/p>\n

A loyalty scheme will encourage your customers to maintain their membership. Recognizing <\/span>and rewarding your members\u2019 loyalty is a great way to keep them subscribing to your site. <\/span><\/p>\n

If <\/span>you choose to follow a loyalty scheme, you can publish details on your site, and you can <\/span>enable your members to track their progress through your scheme in the same way as they <\/span>can access their personal details.<\/span><\/p>\n

Simple Solutions To Overcome the Headaches Of Membership Site Payment Processing<\/strong><\/span><\/h1>\n

Payment processing for membership sites can be a headache. Every member has a different <\/span>renewal date, their products to pay for, subscriptions to upgrade, security to consider and of <\/span>course you want it to be easy for your customers. <\/span><\/p>\n

Here are a few simple solutions to make <\/span>your life easier and more profitable too!<\/span><\/p>\n

Practical Payment Processing<\/span><\/strong><\/span><\/h2>\n

Credit Cards<\/span><\/strong><\/p>\n

By far the most common method of paying a membership site subscription is by credit card.<\/span><\/p>\n

To accept and process credit card payments, you need to open a particular type of account <\/span>known as a merchant account.<\/span><\/p>\n

The advantages of having your own merchant account include quick payment processing so <\/span>you receive funds without delay, and not having to pay any processing fees.<\/span><\/p>\n

However, you may not be able to open your own merchant account for the following reasons;<\/span><\/p>\n

\u2022 Having a poor credit history<\/span>
\n\u2022 Living in an area where merchant accounts are not issued<\/span>
\n\u2022 Not having enough transactions initially to justify the account<\/span><\/p>\n

In any of the above cases you could consider using a third party merchant account processor.<\/span><\/p>\n

These take two forms.<\/span><\/p>\n

1. Using online billing solutions such as Click Bank and the PayPal shopping cart can be <\/span>one alternative to opening your own merchant account.<\/span><\/p>\n

2. A number of hosting services such as BizHosting and Hostway offer free merchant <\/span>accounts.<\/span><\/p>\n

PayPal<\/span><\/strong><\/p>\n

Many online businesses now feel the need to offer the option of paying through PayPal. It is <\/span>thought to increase sales as customers see it as more secure than paying by credit card and <\/span>it is a quick and easy way to subscribe for the millions of internet users who already have a <\/span>PayPal account set up.<\/span><\/p>\n

Checks<\/span><\/strong><\/p>\n

You might think that anybody considering joining a membership site would be comfortable <\/span>with using online payment methods. However, there will always be a number of people who <\/span>are worried about the security of paying over the internet, and with high profile cases of credit <\/span>card fraud recently in the news.<\/span><\/p>\n

For this reason, it may be worth it to offer an alternative method of payment, such as paying <\/span>by check.<\/span><\/p>\n

You could provide an address for potential members to send a check to, and ask them to <\/span>include their personal details and an e-mail address. Once their check has cleared you can <\/span>activate their account and e-mail them with their log in details.<\/span><\/p>\n

This does create more work and it\u2019s not the right option for everyone, but for some <\/span>membership sites it\u2019s a good option to offer.<\/span><\/p>\n

Make your payment process as simple as possible. If your customer has to jump through <\/span>hurdles to pay you, they may very likely change their mind.<\/span><\/p>\n

Tips For Keeping Your Website On The Up And Up<\/strong><\/span><\/h1>\n

The last thing you want to think about are the legal ramifications of owning and operating a <\/span>membership site. A quick and easy way to make sure that everyone knows what to expect is <\/span>to craft a \u2018Terms and Conditions\u201d statement for your site. <\/span><\/p>\n

Here\u2019s how\u2026<\/span><\/p>\n

Creating your terms and conditions<\/span><\/p>\n

Before your start to write your membership site\u2019s terms and conditions, think about what you <\/span>really want to achieve with them. There are a few items that you really want to cover, but <\/span>otherwise what you include in your terms and conditions is up to you.<\/span><\/p>\n

1. Disclaimer of liability<\/span><\/strong><\/p>\n

The disclaimer of liability is perhaps the most important part of your terms and conditions. It is <\/span>advisable to state that the use of the site is entirely at the member\u2019s own risk, and that you <\/span>are not responsible for any damages to the member whether they be directly or indirectly <\/span>linked to the use of your site.<\/span><\/p>\n

You may also want to state that you will not take responsibility for the content of other sites <\/span>that your membership site is linked to, and your are not liable for damages caused by the use <\/span>of those sites, for example any viruses that are transmitted via downloads on those sites.<\/span><\/p>\n

2. Membership term<\/span><\/strong><\/p>\n

You could use your terms and conditions to state the initial term of your membership, and the <\/span>process for renewing membership. You might also outline the method for canceling <\/span>membership.<\/span><\/p>\n

If you have a trial membership period, you could state what the members will have access to <\/span>during that trial period, and the process for subscribing to full membership at the end of the <\/span>trial period.<\/span><\/p>\n

3. Membership access<\/span><\/strong><\/p>\n

You could detail what your members will have access to as part of their membership. If you <\/span>have different levels of membership with varying subscription levels, you can include <\/span>information about these in your terms and conditions.<\/span><\/p>\n

You could also include your rules about sharing membership accounts. If sharing is <\/span>prohibited and the site can only be accessed from one computer at a time with a particular <\/span>membership account, you want to state this in your terms and conditions.<\/span><\/p>\n

4. Pricing and payment<\/span><\/strong><\/p>\n

You could state whether price changes will apply to existing or returning members, or whether <\/span>they will always be entitled to the same subscription price as when they joined. <\/span><\/p>\n

You might <\/span>indicate how any changes in pricing will be communicated to your members.<\/span><\/p>\n

You will probably want to tell your members which payment processing company or software <\/span>you are using, and outline the measures you are taking to ensure payment security.<\/span><\/p>\n

5. Site etiquette<\/span><\/strong><\/p>\n

This can include the tone and language of forum postings and blog comments, and the <\/span>advertising or promotion of members\u2019 businesses on the site.<\/span><\/p>\n

State that you reserve the right to cancel the membership of any member who does not <\/span>comply with your site etiquette policy at your own discretion.<\/span><\/p>\n

You might also state that you reserve the right to remove any comments or posts from the site <\/span>that you do not believe to be appropriate. In addition, you may want to write that the views <\/span>and opinions expressed in your member forums do not necessarily represent your own views <\/span>and opinions.<\/span><\/p>\n

6. Data protection and privacy<\/span><\/strong><\/p>\n

You can refer your members to the data notice we discussed earlier, or you can incorporate <\/span>the data notice itself into your terms and conditions.<\/span><\/p>\n

Let your members know what information is being stored about them and what it is being <\/span>used for. Also let them know what security measures, such as encryption, you are using to <\/span>keep that information safe.<\/span><\/p>\n

You might also tell your members what will happen to their personal details if they cancel their <\/span>membership.<\/span><\/p>\n

7. Copyright<\/span><\/strong><\/p>\n

Let your members know that the content on the membership site is your property and that it is <\/span>protected by copyright where relevant.<\/span><\/p>\n

Make it clear to your members what they are allowed to do with the content of your site. If <\/span>there are articles that they are permitted to reprint on their own sites as long as they include a <\/span>link back to your site, state this.<\/span><\/p>\n

9. Customer service<\/span><\/strong><\/p>\n

You could use your terms and conditions to state how you will deal with customer queries; <\/span>whether this will be via e-mail or over the telephone. You might also state the timeframe <\/span>within which they can expect a response to their query.<\/span><\/p>\n

10. Local laws<\/span><\/strong><\/p>\n

Finally you might state which country or state\u2019s laws your membership site is subject to.<\/span><\/p>\n

3 Vital Membership Site Legal Questions Answered<\/strong><\/span><\/h1>\n

Question #1 Is my membership site protected by copyright?<\/span><\/p>\n

In theory web pages are protected by copyright as soon as they are created. However, in the <\/span>U.S. your website will need to be registered with the U.S. Copyright Office within three <\/span>months of publication for you to bring a case against someone that copies it.<\/span><\/p>\n

Once you have registered your web pages, you are legally protected if someone should <\/span>decide to copy your page word for word.<\/span><\/p>\n

It is a good idea to post a copyright notification on each of your web pages. This is not <\/span>necessary to bring a copyright law suit, but it will help your case if you show that the person <\/span>that copied your work was aware it was protected by copyright. <\/span><\/p>\n

It may also scare some <\/span>people into not using your work.<\/span><\/p>\n

There are some limits to web page copyright <\/span>Copyright only protects the exact expression of your web pages. It does not protect the facts <\/span>or ideas you use. If someone copies your ideas, but expresses them in a different way, they <\/span>are not breaking copyright law.<\/span><\/p>\n

If a piece of work is created independently, but by coincidence happens to be similar to or the <\/span>same as another previously created piece of work, it is not seen to be breaking copyright law.<\/span><\/p>\n

This can be difficult to prove for the author accused of copyright infringement, but equally <\/span>difficult to disprove for the copyright owner.<\/span><\/p>\n

Two concepts that make content exempt from copyright law are \u2018fair use\u2019 and \u2018implied <\/span>permission\u2019. It is useful to be aware of these exemptions.<\/span><\/p>\n

Fair use<\/span><\/p>\n

The concept of \u2018fair use\u2019 is a rather unclear limit to copyright protection. If you use another <\/span>person\u2019s work, but acknowledge that it is their work, this is allowed under \u2018fair use\u2019.<\/span><\/p>\n

If you use another person\u2019s work but do not make any commercial gain from it you may not be <\/span>breaking copyright law under \u2018fair use\u2019. Also, if your use of their work does not negatively <\/span>impact their income, this may be covered by \u2018fair use\u2019.<\/span><\/p>\n

Implied Permission<\/span><\/p>\n

This is a particularly relevant concept for membership site owners. When one of your <\/span>members posts a thread on your forum, or a comment on your blog, they are the author of the <\/span>work, but they are giving you \u2018implied permission\u2019 to use it as you wish.<\/span><\/p>\n

This also applies to any e-mail that your customers send to you. Unless they specify <\/span>otherwise, their words are not protected by copyright law.<\/span><\/p>\n

Question #2 What is covered by data protection policies?<\/span><\/p>\n

Privacy and Data Protection<\/span><\/p>\n

Any information you store about your customers comes under data protection. If you store <\/span>information about your customers or members, you are legally obliged to tell them what you <\/span>are using it for. <\/span><\/p>\n

Your site must include a data notice, which explains which data you store and <\/span>how you use it. Make your data notice easily accessible on your site, preferably with a link <\/span>from the page where your members input personal details.<\/span><\/p>\n

Use a method of encrypting your members\u2019 personal details, especially their payment details.<\/span><\/p>\n

It is reassuring for your members to know that you do this, so you could either mention it on <\/span>the page where they input their details, or have it as one of the questions on your FAQ page.<\/span><\/p>\n

When your customers enter their personal details, you must give them the option of stating if <\/span>they do not want you to pass these onto third parties, or use them for marketing purposes.<\/span><\/p>\n

The standard format for this is an \u2018opt in\u2019 or \u2018opt out\u2019 tick box underneath the form the <\/span>customer has to fill out. Many sites try to hide these tick boxes in an area of small print, so <\/span>they are complying with data protection law, but their customers do not opt out.<\/span><\/p>\n

Data protection policies state that you should store your customer\u2019s details for the shortest <\/span>possible time. This means that you do not want to store information about customers that you <\/span>don\u2019t need at the current time. <\/span><\/p>\n

For membership sites, this should mean deleting personal <\/span>information when your members cancel their subscription.<\/span><\/p>\n

Privacy and data protection laws give your customers the right to know what information is <\/span>being stored about them and how you are using it. This means that if they request that <\/span>information, you have to provide it, but you can charge for this. <\/span><\/p>\n

If the customer believes you <\/span>do not have a good reason for storing the data you have about them, they can request that it <\/span>is deleted.<\/span><\/p>\n

Question #3 How do I deal with the issue of spam?<\/span><\/p>\n

The flood of unsolicited e-mail arriving in inboxes worldwide has led to the introduction of <\/span>harsh measures to combat spam. Even newsletters that your customers have requested are <\/span>likely to be treated as spam unless you take preventative action. <\/span><\/p>\n

Ask your members to <\/span>whitelist you and follow the guidelines as set out by the Can Spam Act , \u2018Controlling the <\/span>Assault of Non-Solicited Pornography and Marketing Act\u2019, passed in 2003.<\/span><\/p>\n

Make Tons Of Money By Using Your Existing Membership Site To Launch Another<\/strong><\/span><\/h1>\n

If you already have an up and running membership site, you have a significant head start on <\/span>launching a second one. <\/span><\/p>\n

Here are a few of the ways you can use your original site to launch <\/span>a new one:<\/span><\/p>\n

1. Find out what your customers want<\/span><\/strong><\/p>\n

You can use the forum and blog on your first site to discuss the possibilities for the new site <\/span>and find out what sort of additional site your customers would like to join.<\/span><\/p>\n

You will have gained a lot of information about your customers\u2019 buying habits, and the type of <\/span>advertising that works for them, from running your original site. <\/span><\/p>\n

Use this information and <\/span>experience when you are setting up your new site.<\/span><\/p>\n

2. Promote your new site to your original members<\/span><\/strong><\/p>\n

As well as more usual forms of advertising, such as a banner or sidebar linking to your new <\/span>site, you can actively promote the new membership site in your blog and forum.<\/span><\/p>\n

You could consider offering all of your existing members free access to your new site for a <\/span>limited period of time. After this period is up, you might want to offer them a discounted <\/span>subscription for being members of both sites.<\/span><\/p>\n

3. Choose your niche with your audience in mind<\/span><\/strong><\/p>\n

To be able to sell your new site to your existing members, choose a niche subject that <\/span>complements your original site.<\/span><\/p>\n

The next site could be a logical follow on from the original site, for example if your original site <\/span>was on the subject of property investment, your next site might be focused on property <\/span>renovation. <\/span><\/p>\n

Another example might be if your original site was about building websites, your <\/span>second site might be a PLR membership site to provide content for those websites.<\/span><\/p>\n

4. Don\u2019t reinvent the wheel<\/span><\/strong><\/p>\n

With your original site you will have gained an enormous amount of experience. You will <\/span>have found SEO strategies that work, while others have been less successful. <\/span><\/p>\n

You will have <\/span>found products and affiliate programs that produced a good amount of revenue, while others <\/span>did little to increase your profits.<\/span><\/p>\n

You will have found out how to get your forum active, and the type of blog posts that attract a <\/span>lot of comments and attention. When it comes to starting up your next site, use this <\/span>experience and use the methods that have previously worked for you. <\/span><\/p>\n

If you have a <\/span>successful business model, there is no reason why you can\u2019t use it over and over again.<\/span><\/p>\n

More sites = more profits. Creating a network of sites.<\/span><\/p>\n

There are numerous advantages to having a network of membership sites, and when the time <\/span>comes to sell up, having a network rather than a single site can ensure that your business <\/span>fetches a high price.<\/span><\/p>\n

Assuming that your sites are related to one another, at least in terms of subject area, having a <\/span>network of quality sites can make you the leading authority in that area, and enable you to <\/span>dominate the market. This is very attractive to a potential buyer.<\/span><\/p>\n

If you make the sites dependent on each other, this can make your network very profitable. If <\/span>we use the example mentioned earlier of having a web design site and a PLR site, you can <\/span>tailor their content to make sure that the material provided on your PLR site is the perfect <\/span>match for the websites being created by the members of your web design site.<\/span><\/p>\n

Having two sites does not necessarily mean double the cost. You can use the same back <\/span>office and billing system for both, giving you economies of scale. If you outsource your <\/span>customer support, you may only have to pay one regular fee for both sites, and then you will <\/span>be charged on a per transaction basis.<\/span><\/p>\n

We mentioned earlier that you can give your members a discount for belonging to more than <\/span>one of your sites. This may decrease the subscription revenue that you get from each site, <\/span>but it increases your overall revenue, and gives your members more exposure to products, <\/span>affiliate links, and advertising. <\/span><\/p>\n

Having customers that are members of more than one site also <\/span>allows you to build up more detailed information on your customers and their buying habits.<\/span><\/p>\n

This can lead to very effective targeted marketing.<\/span><\/p>\n

Other benefits of a network of sites are that you can cross sell products between sites, and <\/span>that you can link the sites together for more effective search engine optimization.<\/span><\/p>\n

Automating Your Site For A Stress Free, And More Profitable, Life<\/strong><\/span><\/h1>\n

Automating the running of your membership site at an early stage will mean you have more <\/span>time to spend on starting up other sites, and will make it easier to sell your site with minimum <\/span>disruption.<\/span><\/p>\n

Having a site that runs almost on autopilot is a great way to generate a passive income while <\/span>you concentrate on something else. Not only that but it enables you to spend time living the <\/span>life that you want to live AND it gives your members a smooth and well oiled site to visit.<\/span><\/p>\n

Here are the best functions to automate early:<\/span><\/p>\n

1. Customer Communication<\/span><\/strong><\/p>\n

Using an autoresponder to communicate with your customers saves you a lot of effort.<\/span><\/p>\n

When one of your customers subscribes to your site, or buys a product from you, you can <\/span>start sending them a customized series of autoresponder messages, thanking them for <\/span>their business and introducing them to various other aspects of your site.<\/span><\/p>\n

You can even have your newsletter on an autoresponder. This means that when a new <\/span>member joins, they are sent the first newsletter, with the date changed to the current date.<\/span><\/p>\n

They will then receive your newsletters in sequence each week.<\/span><\/p>\n

For this to work, you will need to produce a new batch of newsletters from time to time, as <\/span>you will eventually run out and you need to keep the information time sensitive. <\/span><\/p>\n

If you are <\/span>including forum news and special offers in your newsletter, you can have a section that <\/span>displays the latest posts and offers, no matter what issue of the newsletter your members <\/span>are receiving.<\/span><\/p>\n

The main advantage of this system is that you do not have the pressure to write a new <\/span>newsletter every week, but can have a backlog of newsletters produced.<\/span><\/p>\n

2. Billing<\/span><\/strong><\/p>\n

If you are using PayPal, or a credit card gateway with a recurring billing function, <\/span>automating your billing process is very simple.<\/span><\/p>\n

Reminders will automatically be sent to your customers, either telling them that they need <\/span>to renew their subscription, or telling them that the payment will be taken on a certain <\/span>date.<\/span><\/p>\n

3. Customer Support<\/span><\/strong><\/p>\n

If you can maintain an up to date customer information database, automating and <\/span>outsourcing your customer support functions means that you can deal with more customer <\/span>queries, in less time, without having to put in too much work yourself.<\/span><\/p>\n

4. Search Engine Optimization<\/span><\/strong><\/p>\n

Some of these methods are suitable for automation, while others require a little more time <\/span>and manual work.<\/span><\/p>\n

One example of a method that can be automated is submitting articles to directories with <\/span>back links to your site. Submitting a set number of articles on a monthly basis will ensure <\/span>automatic traffic generation, while you concentrate on your next business move.<\/span><\/p>\n

5. Writing<\/span><\/strong><\/p>\n

If you do all of the writing for your site yourself, you will have no time for anything else, <\/span>and the site will be worth very little without you. If you are looking to disengage yourself <\/span>from the site, you might consider hiring ghostwriters to write for your site on a regular <\/span>basis.<\/span><\/p>\n

If you have the same writer or writers producing your content, autoresponder e-mails, blog <\/span>posts and even newsletters, this will give a consistency to your site, without you having to <\/span>spend a lot of time writing yourself.<\/span><\/p>\n

If you have an ongoing contract with your ghostwriters, their services can be sold as part <\/span>of the package when you come to sell your membership site.<\/span><\/p>\n

Sell Your Site? – 5 Steps To Plan For Profits<\/strong><\/span><\/h1>\n

Step #1 Get Ready To Say Goodbye Before You Say Hello<\/span><\/strong><\/p>\n

Assuming you are intending to make a profit from your membership site, an exit plan will be <\/span>an integral part of your business plan right from the beginning. <\/span><\/p>\n

Every step you take to develop <\/span>your business will take you a little closer to selling your membership site.<\/span><\/p>\n

There are three elements that make up your exit plan;<\/span><\/p>\n

1. Timescale for exit.<\/span><\/p>\n

2. Exit option. For most membership sites this will be a simple trade sale. For offline <\/span>businesses, other options may be a family succession or a sole trader merger, but <\/span>these are not common with online businesses.<\/span><\/p>\n

3. The identification of potential obstacles to selling your site and how you intend to <\/span>deal with these.<\/span><\/p>\n

Step #2 Structure your business to make it easy to sell<\/span><\/strong><\/p>\n

If you know from the start that you will eventually sell your membership site, you can structure <\/span>it to make this a simple and profitable process for you.<\/span><\/p>\n

Tax relief<\/span><\/strong><\/p>\n

Tax laws vary greatly by country, so it is advisable to check tax relief legislation locally when <\/span>you start your business. The length of time you own your membership site, as well as the <\/span>type of ownership, and the type of products and services you offer can impact whether you <\/span>are entitled to tax relief on the profit you make from your site.<\/span><\/p>\n

Co-owners<\/span><\/strong><\/p>\n

If you are the sole owner of your membership site, selling it will be a relatively simple matter.<\/span><\/p>\n

If however you have co-owners, no matter how small their share, you need to give some <\/span>thought to them when you put together your exit strategy. In this case your exit plan will have <\/span>a shareholder strategy detailing the following points:<\/span><\/p>\n

\u2022 Agreement on how each co-owner\u2019s share will be valued on sale.<\/span>
\n\u2022 Agreement as to whether any co-owner must offer the other co-owners the option to <\/span>buy their share before they sell it to a third party.<\/span>
\n\u2022 Agreement on what will happen to smaller shareowners if the majority owner decides <\/span>to sell.<\/span><\/p>\n

Having a business structure in place that makes your site ready to sell will ensure a smooth <\/span>and speedy sale. If you spend time trying to sort out tax affairs and obtain co-owner <\/span>agreement at the time of the sale, you may well deter your potential buyers from completing <\/span>the transaction.<\/span><\/p>\n

Step #3 Time really is everything<\/span><\/strong><\/p>\n

Your site will be of the most value when business is booming. If your membership numbers <\/span>are growing, your profits are increasing and your subject is gaining in popularity, it might be <\/span>the perfect time to sell. <\/span><\/p>\n

It is a good idea to set yourself targets that will determine a good time <\/span>to sell.<\/span><\/p>\n

The targets you set for your membership could include the following:<\/span><\/p>\n

\u2022 A certain yearly revenue<\/span>
\n\u2022 A fixed number of members<\/span>
\n\u2022 A particular rate of growth<\/span><\/p>\n

Step #4 Determine how much your site is worth?<\/span><\/strong><\/p>\n

Method 1) Price to earnings ratio<\/span><\/p>\n

This is a reasonably simple way to come up with an indicative value for your membership site.<\/span><\/p>\n

Calculate the future maintainable profits of your membership site. Once you know the <\/span>maintainable profits of your business you need to decide how many years\u2019 profits your <\/span>membership site is worth<\/span><\/p>\n

Method 2) Cost to rebuild<\/span><\/p>\n

This method values your site based on what it would cost you to build it from scratch at the <\/span>time of sale. Some of the factors to include are:<\/span><\/p>\n

\u2022 Cost of actually creating the site, hiring a programmer, buying the domain name etc.<\/span>
\n\u2022 Cost of hiring a ghostwriter to write all the content<\/span>
\n\u2022 Cost for the working hours you have put into the site<\/span>
\n\u2022 Cost of any software you have used<\/span>
\n\u2022 Cost of advertising<\/span>
\n\u2022 Cost of hosting the site<\/span>
\n\u2022 Cost for your customer list<\/span><\/p>\n

Other factors to consider when valuing your site include:<\/span><\/p>\n

\u2022 Your target audience<\/span>
\n\u2022 Your revenue streams<\/span>
\n\u2022 Your site traffic<\/span>
\n\u2022 Age and reputation of your site<\/span>
\n\u2022 Your domain name<\/span>
\n\u2022 Customer loyalty<\/span>
\n\u2022 Customer list<\/span><\/p>\n

Step #5 Preparing to sell your membership site, successfully.<\/span><\/strong><\/p>\n

Before you put your site on the market, it is worth spending some time drawing up a detailed <\/span>memorandum of sale. This may take some time and effort, but it prepares you for the selling <\/span>process and answers many of the questions your potential buyers are going to ask.<\/span><\/p>\n

Here are some of the elements that you might include in your memorandum of sale:<\/span><\/p>\n

\u2022 Business description<\/span>
\n\u2022 What is included<\/span>
\n\u2022 Requirements for business<\/span>
\n\u2022 Breakdown of profits<\/span>
\n\u2022 Asking price<\/span>
\n\u2022 Statistics<\/span><\/p>\n

It may be difficult to consider selling your site before it\u2019s even begun but consider this\u2026<\/span><\/p>\n

YouTube was launched in 2005, and within two years was bought by Google for an alleged <\/span>$1.65 billion. I bet they had an exit plan in place!<\/span><\/p>\n

10 Membership Site Must Haves<\/strong><\/span><\/h1>\n

#1 A Niche<\/strong>. Marketing your website to the world is just a little too broad. However, <\/span>marketing it to too small of a crowd will mean that you won\u2019t be very profitable. Your niche <\/span>must be targeted and have a demand for your information. A tricky line to balance? Not too <\/span>tricky, let your passions or interests be your guide. Chances are if you\u2019re interested in it, <\/span>others will be too.<\/span><\/p>\n

#2 Multiple Streams of Revenue<\/strong> . Subscriptions are only the beginning. There are <\/span>numerous ways to generate profits from your membership site. From advertising, to <\/span>information products, to affiliate programs, the sky is the limit. Take a look at how your <\/span>competition does it. Take a look at how major players like Monster.com and YouTube make <\/span>money. Use what you learn and reach for the sky.<\/span><\/p>\n

#3 A successful subscription model<\/strong>. Free membership or weekly membership? Monthly <\/span>subscription or annual. No decision is more difficult for the membership site owner than this. <\/span>You want to make sure that you price yourself fairly and continue to make profits. Decide first <\/span>what kind of site you want to offer and the ideal subscription model will follow. YouTube is <\/span>free, Elance costs plenty. Both are successful and profitable.<\/span><\/p>\n

#4 A solid brand<\/strong>. Brand recognition means traffic and it means you can charge tons of <\/span>money for advertising space. Brand recognition also means more leverage in the market. 9 <\/span>times out of ten people will by a Coke over a no name knock off. The same holds true for <\/span>membership sites. People will pay significantly more for a membership with a well known <\/span>website than they will for one they\u2019ve never heard of.<\/span><\/p>\n

#5 Traffic<\/strong>. If no one knows about your site how will you make money? You won\u2019t. That is <\/span>why traffic generation techniques are vital. That doesn\u2019t mean that you want to employ every <\/span>single traffic generating technique available. Some will be significantly more powerful for you <\/span>than others. For example, article marketing may be the ticket to thousands of subscriptions <\/span>and PPC campaigns may result in a net loss. It all depends on your market. Research <\/span>techniques, try them out, find the strategies that are successful for you.<\/span><\/p>\n

#6 Content<\/strong>. Content is one place that you cannot skimp. Content is vital for search engine <\/span>ranking but maybe more importantly it is vital for your members. Content has to be quality or <\/span>you\u2019ll lose members. Content has to be regular or you lose search engine ranking, and <\/span>members. If nothing else, invest your time and money in providing your members excellent <\/span>content.<\/span><\/p>\n

#7 Happy members<\/strong>. How do you make your members happy? Several ways, provide them <\/span>an easy to use website, provide them with an abundance of content, resources, and products, <\/span>and provide them with multiple ways to interact and influence the direction of the website. <\/span>Employ Website 2.0 concepts and embrace your members as an integral part of your <\/span>website\u2019s development and future.<\/span><\/p>\n

#8 An Efficient payment process<\/strong>. There\u2019s nothing worse than struggling to pay for <\/span>something. In fact, 9 times out of 10 if you have to jump through hurdles to pay, you\u2019ll change <\/span>your mind. Payment, whether it is for a membership or for a product, must be quick, easy, <\/span>and painless for your members. If that means that you have to do a little extra work on your <\/span>end to find the ideal payment process then do it, otherwise you\u2019ll lose members before you <\/span>ever have them.<\/span><\/p>\n

#9 A website that is legal and tells you so<\/strong>. With so many charlatans online today, it pays <\/span>to go the extra mile to inform your members, and potential members, that you have their best <\/span>interests at heart. Post a terms of service statement on your website. Post your privacy <\/span>policy too. Encourage your members to read these documents. Make sure that they know <\/span>you\u2019re on the up and up!<\/span><\/p>\n

#10 An exit strategy<\/strong>. YouTube was launched in 2005, and within two years was bought by <\/span>Google for an alleged $1.65 billion. Hmm\u2026I wonder if they had an exit strategy in mind when <\/span>they founded the site? Of course they did and they timed it perfectly. Plan your goodbye <\/span>before you say hello and you too could profit from the sale of your site.<\/span><\/p>\n

In conclusion<\/span><\/p>\n

Well this concludes our 3 Volume series, Membership Success Tips!<\/span><\/p>\n

As always, our very best wishes and here\u2019s to your Membership Millions\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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