{"id":296,"date":"2020-01-12T15:10:09","date_gmt":"2020-01-12T15:10:09","guid":{"rendered":"http:\/\/recurringbiz.com\/?p=296"},"modified":"2020-01-12T15:13:09","modified_gmt":"2020-01-12T15:13:09","slug":"10-tips-for-membership-success-part-1","status":"publish","type":"post","link":"https:\/\/businesshatch.com\/membermachine\/10-tips-for-membership-success-part-1\/","title":{"rendered":"10 Tips for Membership Success Part 1"},"content":{"rendered":"

5 Secrets of Successful Membership Sites<\/strong><\/span><\/h1>\n

Being the best means taking cues from the best. <\/span>Here are 5 secrets of the big boys and how you can use them to launch your membership <\/span>site.<\/span><\/p>\n

1. Successful membership sites have a specific niche with a demand for their products and <\/span>information. Think about classmates.com. What a fantastic niche! Imagine fitting the need of <\/span>millions of people that want to connect to their old classmates, or are simply curious to see <\/span>what everybody is up to. What is your niche? Even if it isn\u2019t a niche that will reach millions, <\/span>the tighter your niche, the more money there is to be made.<\/span><\/p>\n

2. Successful membership sites know the value of maximizing their revenue by offering <\/span>multiple revenue streams including:<\/span><\/p>\n

\u2022 Affiliate Programs<\/span>
\n\u2022 Advertising<\/span>
\n\u2022 Information products<\/span><\/p>\n

Monster.com is a website that makes fantastic use of their market\u2019s needs by offering <\/span>relocation services, job counseling, resume and cover letter services, education tools, and <\/span>even money management tools. They also make money with advertisers and partner\/affiliate <\/span>programs. Follow the same money making strategies and you\u2019ll be sitting pretty.<\/span><\/p>\n

3. Successful membership sites realize the importance of building your brand and increasing <\/span>exposure to your site<\/span><\/p>\n

\u2022 Logo<\/span>
\n\u2022 Slogan<\/span>
\n\u2022 Repetitive design elements<\/span><\/p>\n

YouTube has to be one of the most recognizable membership site logos around. Whether <\/span>you see it from a distance on the side of a bus or at the top of a webpage, it\u2019s instantly <\/span>recognizable because it is simple, clear, and consistent. Three easy rules to follow when <\/span>you\u2019re designing your own logo and slogan.<\/span><\/p>\n

4. Successful membership sites are successful at generating traffic via various techniques <\/span>including:<\/span><\/p>\n

\u2022 SEO<\/span>
\n\u2022 Content<\/span>
\n\u2022 Linking<\/span>
\n\u2022 Careful choice of keywords<\/span>
\n\u2022 Press releases<\/span><\/p>\n

Weight Watchers and Elance are two membership sites that have capitalized on the power of <\/span>keywords, word of mouth advertising, and valuable content. Whether you\u2019re searching for <\/span>recipes, success stories, or even fitness advice, Weight Watchers has content on the subject.<\/span><\/p>\n

Elance operates a little bit differently, they\u2019ve harnessed the power of the keyword \u201cfreelance\u201d <\/span>to make millions.<\/span><\/p>\n

Use these strategies to drive traffic to your membership site and success is virtually <\/span>guaranteed.<\/span><\/p>\n

5. Successful membership sites realize the value of keeping your members happy by <\/span>offering:<\/span><\/p>\n

\u2022 Articles<\/span>
\n\u2022 Trainings<\/span>
\n\u2022 Product reviews<\/span>
\n\u2022 Guest interviews<\/span>
\n\u2022 Content from other sites<\/span>
\n\u2022 Free products to download<\/span>
\n\u2022 Active forums.<\/span>
\n\u2022 Regular e-mail contact<\/span>
\n\u2022 Polls and surveys.<\/span><\/p>\n

Pick any major membership website and take a look at the benefits they provide to their <\/span>members. Monster offers a full range of services from education to relocation. <\/span><\/p>\n

Weight <\/span>Watchers offers recipes, menu planning, and support for people with weight loss goals.<\/span><\/p>\n

EHarmony offers a bookstore, advice, and even parenting tips \u2013 that\u2019s really jumping the gun <\/span>but it works for them.<\/span><\/p>\n

Give your members what they want and then go the extra step, give them what they don\u2019t <\/span>know they want \u2013 yet.<\/span><\/p>\n

Harness The Power of Membership Websites<\/strong><\/span><\/h1>\n

Look through the eyes of your members<\/span><\/p>\n

Look through the eyes of your members and you might be surprised. You might find new <\/span>ways to meet their needs. You might find new ways to offer benefit. <\/span><\/p>\n

Heck, you might even be <\/span>able to anticipate their needs \u2013 there\u2019s no better money maker than that!<\/span><\/h2>\n

What do members want?<\/span><\/strong><\/span><\/p>\n

The best way to answer that question is to ask yourself. What do you want from a <\/span>membership site?<\/span><\/p>\n

Take a moment and write down 10 things that you want from the membership sites that you <\/span>belong to.<\/span><\/p>\n

Go ahead\u2026we\u2019ll wait.<\/span><\/p>\n

Okay, you have your list? Let\u2019s see if it matches any of the items that we came up with.<\/span><\/p>\n

Presumably you want:<\/span><\/p>\n

\u2022 A trusted source of information, products, and resources.<\/span>
\n\u2022 A wide variety of resources that meet your needs with multiple price points<\/span>
\n\u2022 Easy to use website<\/span>
\n\u2022 Easy to process transactions<\/span>
\n\u2022 Membership policies that make sense<\/span>
\n\u2022 Subscriptions that are worth their price<\/span>
\n\u2022 Subscriptions that are easy to renew or cancel<\/span>
\n\u2022 Updated content<\/span>
\n\u2022 Updated resources<\/span>
\n\u2022 A way, or many ways, to communicate with members and website staff<\/span>
\n\u2022 An efficient customer relations protocol<\/span>
\n\u2022 An easy way to return products<\/span>
\n\u2022 Clearly established terms of use<\/span>
\n\u2022 A website that protects your privacy \u2013 and doesn\u2019t sell your information<\/span>
\n\u2022 Communications, via email or newsletter, that are frequent enough to keep you in <\/span>the loop but not so frequent that you feel hassled.<\/span>
\n\u2022 A website that is fitted specifically to meet your needs<\/span><\/p>\n

Does that cover it? Not likely. That\u2019s just a short list of the things you probably want from a <\/span>membership site that you belong to. You may also want to be able to use the site, products, <\/span>and contacts that you make to generate profits. <\/span><\/p>\n

You certainly want to belong to a <\/span>membership site that you can be proud of and that is recognizable \u2013 this means you\u2019ll more <\/span>likely be a loyal and frequent visitor if not a frequent purchaser.<\/span><\/p>\n

Now comes the second question\u2026<\/span><\/p>\n

What can you do to make your membership site meet the needs listed above, and any others <\/span>that you came up with?<\/span><\/p>\n

Many of the needs are fairly easy to fill. Customer relations can be automated. Billing, <\/span>renewals, and auto responder thank you messages can be automated. <\/span><\/p>\n

Content, much of it <\/span>anyway, can be outsourced. Terms of use and policies can be posted on your website and <\/span>handed out in the form of a report when members subscribe. <\/span><\/p>\n

Affiliate programs and other <\/span>wealth building tools can be automated. That leaves a few things: making sure that your <\/span>customers know that you\u2019re an upstanding site with their best interests at heart, keeping the <\/span>quality content, resources, and products up to date and quality, and tying all of their needs<\/span>
\ntogether into a cohesive website. <\/span><\/p>\n

Not too hard, right? <\/span>It doesn\u2019t have to be.\u00a0<\/span><\/p>\n

The Secret To Membership Site Success<\/strong><\/span><\/h1>\n

How To Find A Profitable Membership Marketing Niche<\/span><\/strong><\/span><\/h2>\n

Membership marketing is an extremely profitable business \u2013 if you do it right. Use your <\/span>membership site to bring in multiple streams of income but only if you target the right market, <\/span>the market that will be happy to pay for your content, products, and resources. <\/span><\/p>\n

Here are three <\/span>steps to ensure you hit your target!<\/span><\/p>\n

1 – Identify Your Money Making Market<\/span><\/strong><\/span><\/h2>\n

You may already have a market in mind. If you do \u2013 fantastic! There are a few steps that <\/span>you\u2019ll want to take to make sure that it is a market that will make money. There\u2019s no point in <\/span>building a membership website if it isn\u2019t going to put cash in your wallet.<\/span><\/p>\n

So, maybe you have a passion for nutrition and are interested in a membership site that sells <\/span>information and products related to nutrition. If this is the case, there are a few things that <\/span>you will want to do to narrow your niche or create a sub-niche. <\/span><\/p>\n

The more targeted your niche, <\/span>the more money you\u2019ll make.<\/span><\/p>\n

A sub niche doesn\u2019t necessarily mean a highly targeted topic, make it a highly targeted <\/span>demographic too. Speak to friends, family, and associates to help brainstorm a possibility of <\/span>sub niches. <\/span><\/p>\n

Explore forums, chat rooms, and other membership sites on relevant topics.<\/span><\/p>\n

If you do not have a topic or niche identified then use your resources, this again means family <\/span>friends and business associates for guidance. Ask them what topics they\u2019re interested in.<\/span><\/p>\n

Search hobbies, passions, and areas that you are interested in learning more about. For <\/span>example, rock climbing may be something that you\u2019ve always aspired to learn. Use this <\/span>desire to learn to launch a rock climbing membership site.<\/span><\/h2>\n

2 – Determine Demand<\/span><\/strong><\/span><\/p>\n

To examine whether there is a demand for this information you have a wealth of options.<\/span><\/p>\n

Check out online bookstores or visit your local bookstore and check out what\u2019s on the <\/span>bestseller\u2019s list. These may be topics with an abundance of membership sites already but <\/span>chances are you will find a profitable sub-niche or specialty market.<\/span><\/p>\n

Keyword research seems to be where people often go next, keyword research is a valuable <\/span>tool. Consider repeating the process several times. The first time keyword research may <\/span>actually help you determine a sub-niche. By searching for a general keyword like nutrition, <\/span>you may find several sub niche possibilities.<\/span><\/p>\n

However we\u2019re talking about what to do with keyword research once you\u2019ve determined your <\/span>niche, keyword research to help you identify demand. For example, you\u2019ve decided to create <\/span>a membership site for the senior athlete, athletes over 50. Keyword research will help you <\/span>learn what topics senior athletes are interested in and which topics receive the most demand.<\/span><\/p>\n

3 – Dig Deep<\/span><\/strong><\/span><\/h2>\n

It takes more than just a little keyword research to make sure you\u2019re hitting the right target <\/span>market. Remember if your aim is off, your profits will be too.<\/span><\/p>\n

Dig deep in forums and chat rooms. Forums and chat rooms are a fantastic way to research <\/span>your market anonymously. Behind the scenes research so to speak. <\/span><\/p>\n

When you learn what <\/span>other people are looking for, then determine if your sub niche is specific enough to provide it, <\/span>and if there are enough people interested in the type of information and products you\u2019d be <\/span>offering.<\/span><\/p>\n

Feeling bold? Register for the forum and ask questions. Don\u2019t give away the bank, there are <\/span>many people that would gladly take your idea and run with it but asking questions and taking <\/span>notes will definitely help you understand your market and their needs.<\/span><\/p>\n

Dig deep by visiting relevant websites. Once you\u2019re done digging through the forums and <\/span>chat rooms, take a peek at the websites that are currently available and relevant to your topic.<\/span><\/p>\n

For example, visit sports nutrition websites and websites for senior athletes. Take a look at <\/span>the products that they\u2019re selling. Don\u2019t forget to take a look at the advertisers on their <\/span>websites too! <\/span><\/p>\n

Visit the sponsored websites to examine their sites and products and study <\/span>their marketing strategy and audience.<\/span><\/p>\n

Dig in the back of magazines related to your topic. There is a magazine on just about every <\/span>topic under the sun. Grab an issue or two and flip to the back. <\/span><\/p>\n

Check out the advertisers. <\/span>Why? It will give you a list of proven products to promote on your membership site.<\/span><\/p>\n

Magazines are expensive to advertise in, if these companies can afford to pay for an ad, <\/span>chances are they\u2019re doing well and their products are in demand.<\/span><\/p>\n

Dig deep in article directories. Visit your favorite article directory, like Ezine Articles and <\/span>search for information on your niche topic. This will give you a quick glance on the current <\/span>demand for information. <\/span><\/p>\n

It will also give you a list of websites already established in your <\/span>field. Visit the sites and examine what they\u2019re doing right and wrong and what you can take<\/span>
\nfrom them and make better.<\/span><\/p>\n

Secret Strategies to Get Your Membership Site Noticed Fast<\/strong><\/span><\/h1>\n

If you want to make money with your membership site, you have to get it noticed. The faster <\/span>the word gets out, the faster you\u2019ll begin making money. Here are five strategies to get you <\/span>noticed faster than a streaker at a soccer game.<\/span><\/p>\n

Provide Free Information<\/strong><\/span>. <\/span><\/h2>\n

This is a superior strategy to get folks to your web site, however <\/span>you have a fine line to walk. Too much free info and there\u2019s no benefit to joining your site.<\/span><\/p>\n

Not enough and you don\u2019t give potential members enough of a complimentary preview.<\/span><\/p>\n

Of course, if you don\u2019t offer quality information then you\u2019ll lose potential members anyway. So <\/span>make sure that the information you offer is fantastic. You want your free information to be so <\/span>good that visitors pass it along to others.<\/span><\/p>\n

Give folks a peek inside with a free trial membership. <\/span><\/strong><\/span><\/h2>\n

Trial memberships hook readers! Not <\/span>only do they instill confidence, once customers get an inside look at all that you have to offer <\/span>they will want to sign up immediately. <\/span><\/p>\n

Consider also, making certain items on your website <\/span>available only to \u2018permanent subscribers.\u2019 This type of feature works as a tease. Of course, <\/span>don\u2019t overdo it. <\/span><\/p>\n

You want trial members to be able to access a lot of your site.<\/span><\/p>\n

Viral Marketing Miracles. <\/span><\/strong><\/span><\/h2>\n

Give free reports and even ebooks to affiliates to give away. This <\/span>report will include the affiliate\u2019s unique ID and any sales made through that report will be<\/span>
\ncredited to the affiliate. It\u2019s a great way to get people to spread the word about your <\/span>membership site.<\/span><\/p>\n

Remember that if you want to drive traffic to your site, the ebooks and reports that you give <\/span>away MUST be excellent.<\/span><\/p>\n

Article Marketing Mania. <\/span><\/strong><\/span><\/h2>\n

Article directories are a wonderful way to drive traffic to your <\/span>membership site. They help to establish your credibility and they give potential subscribers a<\/span>
\npeek inside the offerings at your site. <\/span><\/p>\n

Also use article marketing to help build a top notch optin <\/span>list. Always include a link back to your website or sales page.<\/span><\/p>\n

Fabulous Forums, blogs, and chat rooms. <\/span><\/strong><\/span><\/h2>\n

Forums, chat rooms, and blog posts are a good <\/span>way to get the word out quickly about your membership site. Most forums, chat rooms, and <\/span>even blogs will allow you to place a link back to your website in your signature link. <\/span><\/p>\n

Consider <\/span>that many of the people you speak to in these venues may not be ready to purchase but they <\/span>will be a good resource in the future \u2013 if you collect their information.<\/span><\/h1>\n

Don\u2019t Miss Out – 3 Membership Marketing Profit Plans<\/strong><\/span><\/p>\n

Presumably, you have a membership website to make money or you\u2019re thinking about starting <\/span>a membership site to make money. Either way if you\u2019re not taking advantage of these three <\/span>profit plans, you\u2019re missing out.<\/span><\/p>\n

Profit Plan #1<\/span><\/strong><\/span><\/h2>\n

Thriving Affiliate Programs – Affiliate marketing is a great way to make <\/span>ongoing extra income from your membership site with very little effort. It\u2019s also important to <\/span>note that your members do want to learn from you so you\u2019ll want to balance affiliate <\/span>promotions with your own products too. <\/span><\/p>\n

You won\u2019t be an expert in every subject and so <\/span>complimentary products are a great way to increase income; just make sure the products <\/span>aren\u2019t directly competing with what you have to offer.<\/span><\/p>\n

Really make affiliate programs work for you:<\/span><\/p>\n

1. Select affiliate programs that are relevant to your niche subject to retain the credibility <\/span>of your site and entice your members into purchasing the products they need. Find <\/span>affiliate products which are complimentary to your own, not competitive.<\/span><\/p>\n

2. Pre sell the product to your members. This will make it much more likely that they will <\/span>buy when they reach the merchant\u2019s site. Write a personal review or interview the <\/span>product owner.<\/span><\/p>\n

3. Weave affiliate links into your content on your site. Simply writing product reviews or <\/span>blogging about why you like the product from a personal standpoint is often enough for <\/span>your members to trust your recommendation and want to buy from you.<\/span><\/p>\n

Profit Plan #2<\/span><\/strong><\/span><\/h2>\n

Advertising Aces – AdSense is a simple way to make money from your free <\/span>membership site. Every time someone clicks on the Ads you\u2019ll get paid a certain amount per <\/span>click. The amount will vary from niche to niche but over time particularly if you have a large <\/span>membership base will be very profitable.<\/span><\/p>\n

1. To really make advertising pay on your membership site you must have a very large <\/span>membership base. Consider having low subscription fees or completely free <\/span>membership if you plan to make advertising your main revenue stream.<\/span><\/p>\n

2. Make sure your AdSense links really are relevant to your niche topic and add valuable <\/span>content to your site to retain credibility with your members. For more control, select <\/span>default advertisements to use instead.<\/span><\/p>\n

Profit Plan #3<\/span><\/strong><\/span><\/h2>\n

Selling Superior Information – Want a great, and inexpensive way to <\/span>increase membership site revenue and value? Sell information products. Ebooks, reports,<\/span>
\nonline classes, workshops, tutorials, audio files, videos, and even software can be created for <\/span>a relatively low cost and sold for a tremendous profit.<\/span><\/p>\n

The great thing about many of these products is that they are instantly downloadable by your <\/span>members. This means that they get instant gratification and you don\u2019t have to deal with the <\/span>cost of production. Once your product is complete, it\u2019s ready to go and can be distributed an <\/span>unlimited number of times.<\/span><\/p>\n

Make maximum revenue!<\/span><\/p>\n

\u2022 Superior products result in superior profits. Make your e-book superior with a high level of <\/span>research, writing, and graphics and illustrations.<\/span>
\n\u2022 Promote early. Promote the e-book on your site and in your members\u2019 forum. Put <\/span>extracts from the book onto your site to get members excited about reading more.<\/span>
\n\u2022 Offer incentives. Use your e-book as an incentive to subscribe to your site. If you give <\/span>your e-book to members for free when they sign up consider offering them the book in <\/span>installments or chapters to integrate them into your community.<\/span>
\n\u2022 Weave affiliate links into your information products to ensure that they carry on producing <\/span>revenue for you even after they have been sold.<\/span><\/p>\n

3 More Ways to Make Mega Money With Your Membership Site<\/strong><\/span><\/h1>\n

Superior serialized information products are an excellent source of revenue because they <\/span>can be released in installments, which generate interest in your membership site and <\/span>products over an extended period of time. (it also gives you multiple opportunities to contact <\/span>the media and send announcements to your list)<\/span><\/p>\n

Possibly even better is the fact that serialized products sell for more money. Courses, <\/span>tutorials, and even books work wonderfully as serial products. Audio interviews and training <\/span>videos work well too.<\/span><\/p>\n

If you already offer information products on your site, consider breaking one of them into <\/span>several small parts and selling them as reports. This gives members the option to purchase <\/span>just one report at a time or they may be enticed into buying the whole package, and if a <\/span>member chooses to buy just one report and is happy with it, there is a good chance they will <\/span>buy several more, making you a reasonable amount of income.<\/span><\/p>\n

Selling Profitable PLR Content. Any membership site, no matter what your topic, can offer <\/span>PLR content and make great money. When you sell PLR content, you\u2019re selling content <\/span>about a particular topic for people to use for their own purposes. The PLR content is sold to a <\/span>number of people so it\u2019s not exclusive content.<\/span><\/p>\n

Having a regular number of articles or information products to sell to an exclusive group of <\/span>members of your site will provide you with another income stream. <\/span><\/p>\n

Consider having an <\/span>\u2018upgraded\u2019 membership that includes access to this PLR material, only open to an exclusive <\/span>number of members.<\/span><\/p>\n

Making Your Product Sales Skyrocket – Your most profitable market will always be <\/span>customers who have already bought from you. This means it will be easier to concentrate on <\/span>making money from back-end sales rather than trying to get new customers.<\/span><\/p>\n

Back-End Sales<\/span><\/p>\n

The principle of back-end sales is that when a member buys one product from you, you tailor <\/span>your marketing specifically for them to encourage them to buy something else, usually of <\/span>higher value.<\/span><\/p>\n

Upselling<\/span><\/p>\n

Do you want fries with that? Upselling is a straightforward concept. Use it to increase the <\/span>revenue you produce from individual product sales on your membership site. When a <\/span>member buys one product, you simply offer them additional products to complement it, <\/span>possibly at a reduced cost.<\/span><\/p>\n

Cross selling<\/span><\/p>\n

Cross selling is a process where you refer a customer to a relevant product on another <\/span>website after they have bought one on your membership site. The other person in turn will do <\/span>the same for you. Direct the person to another product or membership site offer owned by <\/span>you.<\/span><\/p>\n

Managing Membership Fees for Maximum Results<\/strong><\/span><\/h1>\n

How you set up your site has a tremendous impact on the amount of money that you will <\/span>make. Free membership sites do very well with Adsense revenue and product revenue.<\/span><\/p>\n

However fee based sites stand to make money in a variety of ways. Here are your <\/span>subscription options and how to make the most of them:<\/span><\/p>\n

Standard Monthly Subscriptions are the normal course of action for a membership site. They <\/span>work well for a well maintained website where the content is always fresh and you\u2019re always <\/span>providing value. (If it isn\u2019t, members won\u2019t renew.)<\/span><\/p>\n

The standard monthly membership site looks like this:<\/span><\/p>\n

\u2022 Members have access to a large amount of quality information about your niche <\/span>subject, whether that is in the form of interviews, audio course or articles.<\/span>
\n\u2022 Members are able to access to a forum where they discuss aspects of your niche <\/span>subject, ask advice, and network with people who are also interested in that niche <\/span>subject.<\/span>
\n\u2022 Members have access to some free downloadable products such as e-books, <\/span>seminars, and audio files.<\/span><\/p>\n

Upgraded subscriptions, like silver, gold, and platinum, are a profitable alternative to the <\/span>standard monthly subscription model. It is one way of initially wetting the appetites of your <\/span>members and to get them involved in the site so that they spend more money in the future.<\/span><\/p>\n

Don\u2019t forget to lure your subscribers into upgrading their membership by offering benefits and <\/span>making upgrades available often.<\/span><\/p>\n

A one-time joining fee model works well if you plan on continually offering content, valued <\/span>added resources, and multiple streams of revenue. You may also charge a one-time fee to <\/span>join as well as a monthly subscription. <\/span><\/p>\n

This model creates an impression of esteem and a <\/span>high level of credibility. Additionally, it will only attract members that are truly interested in <\/span>your site.<\/span><\/p>\n

How much will you charge?<\/span><\/p>\n

First and foremost, don\u2019t be afraid to charge subscribers what you\u2019re worth \u2013 even if you <\/span>consider it to be fairly high.<\/span><\/p>\n

People know that they have to pay for quality and they\u2019re willing to do it. Additionally, you <\/span>know that your members are serious about belonging to your website.<\/span><\/p>\n

Make your site worth the money. If you charge a high monthly subscription, make sure that <\/span>you continually offer high quality products. One low quality product will cost you a member <\/span>and years and years of profits.<\/span><\/p>\n

If you\u2019re offering a one time subscription, say of $1000, then you want to make sure that you <\/span>have multiple streams of income in place so that you continue to make money. .<\/span><\/p>\n

Building Your Brand \u2013 5 Keys to Membership Site Recognition<\/strong><\/span><\/h1>\n

Imagine how fantastic it would be to have people all around you see your logo and instantly <\/span>recall your business. We\u2019re talking immediate and permanent brand recognition. <\/span><\/p>\n

Here are <\/span>three keys to get you where you want to be.<\/span><\/p>\n

Key #1 – Your Logo<\/span><\/strong><\/span><\/h2>\n

Think about YouTube and Monster.com. Both of those websites have a tremendous <\/span>presence on the internet and both have an outstanding logo. You see it anywhere, on a pen <\/span>or the side of a bus and you instantly recognize the company.<\/span><\/p>\n

Think of the benefit your website would receive with such a powerful tool. A memorable, eye <\/span>catching logo will do more to promote your brand than pages and pages of sales copy.<\/span><\/p>\n

Here\u2019s what to do to make yours stand out.<\/span><\/p>\n

1. Simple shapes and strong colors work best in logo design.<\/span>
\n2. Choose something that is significant and individual for your site. You are unlikely <\/span>to create the perfect logo using clipart.<\/span>
\n3. You don\u2019t want your logo to look too much like someone else\u2019s or you may face <\/span>legal action for trademark violation.<\/span>
\n4. Check that any symbols you use in your logo aren\u2019t going to be seen as offensive <\/span>by other cultures. The internet is a worldwide market and you don\u2019t want to upset <\/span>your potential customers.<\/span>
\n5. Incorporate a slogan or statement. Place your USP right in front of them, where it <\/span>won\u2019t be ignored.<\/span>
\n6. Don\u2019t forget to use your logo everywhere.<\/span><\/p>\n

Key #2 – Find a style and stick to it. <\/span><\/strong><\/span><\/h2>\n

Repetitive design elements are crucial to building your <\/span>brand. This means if your logo and website are orange and blue, your newsletter will repeat <\/span>those elements, your information products will repeat those elements. This holds true for <\/span>fonts, shapes, colors, everything that goes into the look and feel of your website.<\/span><\/p>\n

Key #3 – Newsletters. <\/span><\/strong><\/span><\/h2>\n

Brand awareness is about communication. Newsletters are an <\/span>excellent way to connect with your audience, and beyond, on a regular basis. Remember to<\/span>
\ncontinue your design throughout your newsletter and make sure that the content rocks so <\/span>people will forward it and thus increase your readership and subscription list.<\/span><\/h2>\n

Key #4 – Articles. <\/span><\/strong><\/span><\/p>\n

Downloadable articles will be shared. Published articles demonstrate a <\/span>higher level of credibility and reach a broader audience. Free article websites draw traffic.<\/span><\/p>\n

There\u2019s no two ways about it, articles are an outstanding marketing and branding tool. Define <\/span>your look, define your voice and you\u2019ll define and brand your business.<\/span><\/p>\n

Key #5 – Your everlasting \u2018About Us\u2019 section. <\/span><\/strong><\/span><\/h2>\n

Who is on your team, enquiring minds want <\/span>to know. It\u2019s true, people like to know a little bit about who they\u2019re dealing with and your about <\/span>us page is the best way to tell them. Not only that, it helps to establish your brand by giving <\/span>folks an inside look. Information like credentials, personal interests, passions, and anything <\/span>relevant to the site help to establish your business<\/span><\/p>\n

Attracting Affiliates And Helping Them Sell Your Site<\/strong><\/span><\/h1>\n

If You Build it\u2026\u00a0 Will They Come?<\/span><\/p>\n

No doubt about it, how you promote your affiliate program and who you get to sell your site is <\/span>the key to your program\u2019s success.<\/span><\/p>\n

So who makes a good affiliate marketer? Who do you want selling your website?<\/span><\/p>\n

There is no one better than your own members. Who knows your website better? Who <\/span>knows the ins and outs and the total benefit of membership? Okay, so your own members <\/span>are a great place to start but who else?<\/span><\/p>\n

How about?<\/span><\/p>\n

\u2022 Business owners with related but not competitive businesses.<\/span>
\n\u2022 Join affiliate marketing or related forums.<\/span>
\n\u2022 Promote your membership and affiliate program through article marketing.<\/span>
\n\u2022 Seek joint venture partners and contact them individually.<\/span>
\n\u2022 Get current affiliates to recruit new ones by offering a two tier affiliate recruitment <\/span>incentive.<\/span><\/p>\n

Here\u2019s what to expect from a great affiliate partner:<\/span><\/p>\n

Affiliate marketing partners use affiliate programs to make additional revenue from their <\/span>websites, and each site will likely feature a number of affiliate programs. <\/span><\/p>\n

They use the basic <\/span>tools you provide for them, but may not put a lot of work into promoting your product.<\/span><\/p>\n

Super affiliates build a website around your affiliate program and really promote your product.<\/span><\/p>\n

They use all the marketing material you provide them to pre-sell your membership site to their <\/span>customers before they follow the link to your site. They may even have a customer list to <\/span>promote your product to. Using this type of affiliate results in more sales, but may also <\/span>require paying them a higher commission.<\/span><\/p>\n

JV partners provide targeted marketing to their own customer list. You may work with your JV <\/span>partner to come up with specific offers that will appeal to their particular audience. <\/span><\/p>\n

This <\/span>customized marketing results in a higher conversion rate often requiring a higher commission.<\/span><\/p>\n

What tools do you need to provide for your affiliates to succeed beyond your wildest <\/span>dreams?<\/span><\/p>\n

A link back to your site and some form of advertising such as a banner or side bar.<\/span><\/p>\n

Detailed information about your product, including selling points, what makes it different from <\/span>other products, and its value.<\/span><\/p>\n

Ad copy, free reprint articles, email promos, free brandable reports (which affiliates will brand <\/span>with their own link), and even a free ebook.<\/span><\/p>\n

The more tools you give your affiliates the better. Stay in touch with your affiliates and give <\/span>them tips on how they can improve their sales conversions.<\/span><\/p>\n

How to keep your affiliates selling and selling and selling\u2026<\/span><\/p>\n

Let\u2019s face it, interest wanes. The initial enthusiasm an affiliate may feel about promoting your <\/span>product is likely to decline as they find new affiliate programs to join and new exciting <\/span>products to sell. <\/span><\/p>\n

They may not want to keep on repetitively pushing your membership site to <\/span>their customers and so their sales performance will inevitably drop.<\/span><\/p>\n

One way to keep your affiliates selling is to regularly send them new material. Different <\/span>advertisements, articles to reprint, and new graphics will all add valuable content to an <\/span>affiliate\u2019s website, or give them a reason to promote your product again in their newsletters.<\/span><\/p>\n

Another way to motivate your affiliates is to:<\/span><\/p>\n

\u2022 Run contests.<\/span>
\n\u2022 Pay them well.<\/span>
\n\u2022 Provide them with an abundance of marketing and promotional material.<\/span>
\n\u2022 Get them involved in the community.<\/span><\/p>\n

Perfect Partners Equal Profound Profits<\/strong><\/span><\/h1>\n

How to find the perfect JV partner<\/span><\/p>\n

When you establish your membership site, it is possible to do absolutely everything yourself.<\/span><\/p>\n

It is possible to design the site, produce all of the content, articles and products for sale, and <\/span>spend a long time putting together a mailing list of prospective members to try to sell the site <\/span>to.<\/span><\/p>\n

Why would you want to do that?<\/span><\/p>\n

Team up with joint venture partners and establish a mutually beneficial relationship, (and start <\/span>making a profit from your project in less time than you ever thought possible.)<\/span><\/p>\n

What sort of people make great JV partners?<\/span><\/p>\n

Anybody involved in the internet marketing industry or your specific niche can be a joint <\/span>venture partner. One of the most common joint ventures occurs when one partner has a new <\/span>product to sell and another partner has an existing mailing list to promote that product to.<\/span><\/p>\n

Although this is the most common setup, joint ventures can be arranged between any of the <\/span>following partners:<\/span><\/p>\n

\u2022 Membership sites<\/span>
\n\u2022 Promoters<\/span>
\n\u2022 Customer mailing list owners<\/span>
\n\u2022 Trainers<\/span>
\n\u2022 Copywriters<\/span>
\n\u2022 AdSense marketers<\/span>
\n\u2022 Subject matter experts<\/span>
\n\u2022 Consultants<\/span><\/p>\n

So how do you find good JV partners?<\/span><\/p>\n

Step 1 – Decide what you need from your joint venture partner. What expertise or <\/span>resources do they need to posses to contribute to your project?<\/span><\/p>\n

If you are looking for someone to promote your membership site it may be tempting to <\/span>approach the internet marketers that own the largest mailing lists. <\/span><\/p>\n

However, it may be more <\/span>productive to look for individuals that are experts in your niche subject, whose customer lists <\/span>will be more targeted to your project even if they are not as extensive.<\/span><\/p>\n

Step 2 – Networking is the key to finding a great joint venture partnership.<\/span><\/p>\n

If you identify someone you would like to partner with, be careful about how you approach <\/span>them. If you think they would make a good JV partner, the chances are many other internet <\/span>marketers will have the same idea and they will get asked on a regular basis.<\/span><\/p>\n

The following tips may help you when contacting your prospective JV partner:<\/span><\/p>\n

\u2022 Find out everything about what they do beforehand. Read any reports or e-books <\/span>they have written.<\/span>
\n\u2022 If they have a membership site, sign up for it and get to know their subscribers. Is <\/span>the project you want to involve this person in, or the product you want to sell really <\/span>appropriate for their customers?<\/span>
\n\u2022 Marketing Seminars offer a multitude of networking possibilities. Many great joint <\/span>ventures have been conceived over a drink in the hotel bar, or over dinner at one of <\/span>these seminars.<\/span><\/p>\n

Step 3 – Contacting a potential partner with your proposal.<\/span><\/p>\n

\u2022 Try to get hold of their telephone number if possible rather than sending an e-mail.<\/span>
\n\u2022 If you must send an e-mail, make it a personal one and not a standard request, or the <\/span>chances are they will simply delete it.<\/span>
\n\u2022 You need to try to build a relationship with this person. If they are going to enter a <\/span>project with you, and potentially promote your product to their customers, they will <\/span>want to know something about you and the way you work.<\/span>
\n\u2022 Don\u2019t give them a sales pitch. A more straightforward approach will be appreciated.<\/span>
\n\u2022 Don\u2019t assume they are only interested in the amount of money they can make from <\/span>your project. They may be more concerned about the quality of your membership site <\/span>and their credibility with their existing customer list.<\/span><\/p>\n

In Conclusion<\/span><\/p>\n

Thanks for taking the time to read Part 1 of our Membership Success Tips <\/span>series. We know you are going to find this series a real benefit to your own membership site <\/span>development quest.<\/span><\/p>\n

It\u2019s highly recommended that you print out this report and sit down with a cup of your favorite <\/span>brew, pen & highlighter pen in hand, to really absorb the material presented here!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

5 Secrets of Successful Membership Sites Being the best means taking cues from the best. Here are 5 secrets of the big boys and how you can use them to launch your membership site. 1. Successful membership sites have a specific niche with a demand for their products and information. Think about classmates.com. 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