{"id":282,"date":"2019-10-19T16:40:40","date_gmt":"2019-10-19T16:40:40","guid":{"rendered":"http:\/\/recurringbiz.com\/?p=282"},"modified":"2019-10-19T16:42:52","modified_gmt":"2019-10-19T16:42:52","slug":"membership-site-tips-2","status":"publish","type":"post","link":"https:\/\/businesshatch.com\/membermachine\/membership-site-tips-2\/","title":{"rendered":"Membership Site Tips"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">why membership sites are one of my favorite ways to make money online. It\u2019s not just because they\u2019re a great source of recurring income and not because they\u2019re necessarily easy, the real reason I love memberships is because they are consistent, and they can be a lot of fun too! Fun to create, fun to launch and even fun to promote.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A membership site is simply a private, password-protected website that offers some type of exclusive content, training or products, where members must pay a fee to access. Of course, you can also build a free membership site, giving access to the content or products to members in exchange for contact information and the opportunity to convert them into paying customers.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Membership sites come in all shapes and sizes. Chances are if you have an idea for a membership site or know of a niche you\u2019d love to serve, then you can run a successful member based business. This type of site allows you to grow a community of customers who are eager for your content and excited to join your community and support you.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">They can be as simple as a blog that requires a login, to a Facebook group that requires approval or a full-blown dynamic site with exclusive access to premium content based on the status of membership.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Now more than ever, people are willing to pay for online content. In fact, &#8220;Digital Content Next&#8221; said in their 2017 digital news report that the growth of digital subscriptions has risen in the US alone from 9% to 16% in the past two years. Look online and you\u2019ll find paid memberships on a multitude of topics like selling stocks, health and fitness, dating, coaching, mentoring, marketing, and dieting all producing nice profits for their creators.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Selling subscriptions for online content has become big business and the market is wide open for smart entrepreneurs. Not only are these types of sites fast to set up, the cost of operation can be very minimal.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Another great thing about starting a membership site is you can take your hobby, specialized knowledge or profession and turn it into a profitable business. Of course, it takes work and the right tools to set up a members-only website but the rewards (monetary as well as personal satisfaction) can be huge. In most cases the biggest challenge is creating the content to deliver to your members, which we will be discussing further in another lesson.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It\u2019s best to start by vetting your ideas and conducting some basic market research to be sure they\u2019re viable before you jump into building a site. Take some time to plan and decide exactly what you want from it. If you rush the process you may end up with a site that doesn\u2019t make you money and doesn\u2019t grow beyond a handful of subscribers.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">At first the whole process can seem a bit daunting, but don\u2019t let that stop you from exploring all the wonderful possibilities that setting up your own membership site can offer.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Membership websites come in all shapes and sizes, and include everything from simple blogs that require a login, to exclusive Facebook groups and dynamic content sites with access to premium content.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Running a membership site can be a big undertaking, unless you understand your options and take time to set it up properly.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Basically, there are three types of membership sites:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>&#8211; A free membership site<\/strong> &#8211; where members simply need to register with their name and email address to join.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>&#8211; A paid membership site<\/strong> &#8211; where members are usually charged a one-time signup fee, billed monthly or annually.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>&#8211; A multi-level membership<\/strong> \u2013 where you offer different levels of access. For example; bronze, silver, gold or free, paid or premium all with different price points.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">There is no limit to what can be offered inside a membership site. As long as it has value and demand, so that your members will be motivated to remain active.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">After you\u2019ve taken the time to determine why you want to start your own membership and chosen a topic to build it around, it\u2019s time to start thinking about how to go about building it.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The good news is, you have several options when it comes to choosing a membership platform. The best ones allow you to create custom pages for different levels of membership, process payments and automatically manage members who join and cancel.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here&#8217;s a rundown of some of the more popular options available:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Amember<\/span><br \/>\n<span style=\"font-size: 14pt;\">https:\/\/www.amember.com\/<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">This software is installed on your own domain and allows you to offer multiple access levels accept payments, manage profiles, deliver digital content, integrate with your blog, CMS, send newsletters and the ability to run affiliate program. There\u2019s a onetime purchase fee with support included for the first year. There is a bit of a learning curve with this one, but it\u2019s powerful features are well worth it.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">SubHub<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">https:\/\/www.subhub.com<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Is an all in one subscription website builder with loads of features. It allows you to offer recurring subscriptions, enables you to easily track, manage and contact your members. It offers a full-fledged online store to sell both physical and digital products to both members and non-members. They offer a free trial, with monthly and annual payment options.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Membergate<\/span><br \/>\n<span style=\"font-size: 14pt;\">https:\/\/www.membergate.com<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">This is another all-in-one web publishing solution for building and managing a subscription based website. Like Amember, this software can be purchased outright and is installed on your own domain. It allows you to easily accept payments, publish content, offer an affiliate program and more.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Wishlist <\/span><br \/>\n<span style=\"font-size: 14pt;\">http:\/\/wishlistproducts.com<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">This is a plugin that adds membership features to a standard WordPress blog. Just in case you aren\u2019t familiar with WordPress, it\u2019s an open-source platform, that makes it easy and affordable to build your own website. WishList is a powerful solution that offers quick and easy setup, with all the bells and whistles. It has two license options available with no ongoing monthly fees.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">When it comes to using WordPress, Wishlist isn\u2019t your only option. There are many paid and free plugins available. If you\u2019re currently using it for your business all you have to do is login to your dashboard, choose to add a new plugin and search for membership.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Keep in mind that this is not a comprehensive list. There are so many options available like Joomla, ProductDyno, Infusionsoft, Memberpress and more. My best advice is to start by making a list of features that you\u2019d like to have and then take some time to do your research, read reviews and ask questions before you begin building. It\u2019s important to start your site on a solid foundation, so that it has the best chance of being successful and profitable.<\/span><\/p>\n<h2><span style=\"font-size: 14pt; color: #800000;\"><strong>The Ultimate Membership Site Checklist<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><strong>If you&#8217;ve heard that membership sites are really profitable, you&#8217;ve heard right. But maybe you&#8217;re not sure how to start, run and grow one. That&#8217;s where this checklist comes in. This is your crash-course checklist guide to hit the ground running\u2026<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 1: Pick a Niche Topic<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">There&#8217;s no use in setting up a membership site if no one is interested in what you&#8217;re offering. So find out what your market wants by:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Researching to find out what they&#8217;re already buying.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Surveying them to find out what they want and need.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Checking keyword tools to see what sort of information they&#8217;re looking for in the search engines.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Hint: Finding out what people are already buying is the BEST indicator of what they&#8217;ll buy in the future. So focus on the first step above when doing market research to find out what&#8217;s popular in your niche. For example, search ClickBank.com to see what topics are bestsellers in your niche.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 2: Choose a Membership Site Model<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Next, you need to decide how you&#8217;re going to deliver the information. For example:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Ongoing monthly membership site, which goes on indefinitely.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Fixed-term membership site, which ends after a specific duration (such as six months).<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">One-off membership site, which is where the member pays once to gain access to a \u201cvault\u201d of related information that&#8217;s designed to solve a specific problem.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Next\u2026<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 3: Develop a Plan<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Now that you know your membership model and topic, take time to develop an overall business plan. Ask yourself these questions:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Who is your audience?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">What do they want?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Who are your competitors?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">What are their strengths and weaknesses?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">What are your business strengths and weaknesses?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How will you bring traffic to your site?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How will you convert this traffic into paying customers?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">What types of content will you give to members?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How will you make money on the backend?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How will you retain members?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Note: you&#8217;ll figure how to answer most of these questions using the information below, as well as using the other checklists in this bundle.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 4: Craft Your USP<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Your prospects have a lot of options when it comes to solving their problems, so when they land on your membership site they&#8217;re going to have this question: \u201cWhy should I choose you over your competitors?\u201d<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You answer this question by forming a USP (unique selling proposition), which tells prospect how your site is different from (and better than) the competitors. For example:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">You offer personal coaching.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You offer an exceptional guarantee.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You have special qualifications to teach this information.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Your membership charges a low price.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You charge a high price (for high quality).<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You offer a private support forum.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You offer live events.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You bring in guest experts.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You have the biggest membership.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You&#8217;re the first to teach some specific strategy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">And so on.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Just be sure your unique sales proposition is something that your prospects and customers value.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 4: Price Your Membership<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Next, you need to determine how much you&#8217;ll charge. Ask yourself:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Is it a one-off payment or is it a monthly membership?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How much are your competitors charging for similar content?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">What are your overall income goals?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How many members will you need to achieve these goals?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">HINT: Keep in mind that up to 75% of your income will come in on the backend of your site. So if you want to make $100,000 with your site, as little as $25,000 may come in the form of frontend membership site fees.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Step 6: Select Your Platform<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Next, you need to decide how you&#8217;ll set up your membership site, and what sort of tools you&#8217;ll use to automate it. Specifically:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Set up a membership site using a well-known script such as Amember.com.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Set up a membership site using WordPress and a membership plugin.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Set up a membership site on a password-protected forum or a secret Facebook group.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Set up a membership site by having customers sign up for your autoresponder.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">You&#8217;ll also need to choose a payment processor, such as PayPal.com, 2Checkout.com, Stripe.com, ClickBank.com or a similar processor that meets your needs.<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 7: Create Content<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you&#8217;ve done your market research, then you know what your market wants \u2013 now you need to create content that solves their problems and meets their needs. Ask yourself these questions:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">How much content do you need? For example, are you creating one set of content, or do you need ongoing content for an indefinite amount of time?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How will you format the content? E.G., reports, videos, tools, etc.?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How will you create the content so it builds on previous pieces? (This continuity is what keeps people engaged and reading.)<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How will you add value to the content? (E.G., Mind maps, checklists, infographics, swipes, templates, etc.)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Be sure to create at least a few weeks&#8217; worth of content before you launch the site. Next\u2026<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 8: Drive and Convert Traffic<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You need to develop a traffic plan and then start implementing this plan by focusing on one method at a time. These methods may include:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Installing an affiliate program.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Recruiting other marketing partners for co-promotions.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Blogging as a guest author.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Blogging on your own site.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Engaging on social media.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Purchasing advertising on Facebook and other sites.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Producing viral content.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Building your list.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Running contests.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">And similar advertising activities.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Next\u2026<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 9: Sell On The Backend<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">As mentioned, most of your income will likely come in the backend through the recommendations of related products and services. Here are ways to promote offers on the backend:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Order form upsells.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Thank you page recommendations.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Thank you email.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Via any and all other emails you send to customers.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Links in products.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Links in bonus offers.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Links within the membership site.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Links within private forums or groups.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Recommendations during webinars or coaching sessions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Next\u2026<\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #0000ff;\"><strong>Step 10: Retain Members<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A big key to making money with your site is to retain your members. To that end, consider these ideas:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Pick a membership model that has higher retention rates, such as a fixed-term membership site.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Offer regular, ongoing bonuses to those who remain members.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Surprise members with bonuses and features, such as free webinars.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Focus on giving members something they can&#8217;t get anywhere else.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Make members feel like they&#8217;re part of something bigger.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">In short, create a high-quality site where members feel special and get solutions to their problems.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Conclusion<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So there you have it \u2013 the ten steps of starting, running and growing a membership site. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>why membership sites are one of my favorite ways to make money online. It\u2019s not just because they\u2019re a great source of recurring income and not because they\u2019re necessarily easy, the real reason I love memberships is because they are consistent, and they can be a lot of fun too! Fun to create, fun to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[40],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-tips","tag-membership-site-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Membership Site Tips - Member Machine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businesshatch.com\/membermachine\/membership-site-tips-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Membership Site Tips - Member Machine\" \/>\n<meta property=\"og:description\" content=\"why membership sites are one of my favorite ways to make money online. It\u2019s not just because they\u2019re a great source of recurring income and not because they\u2019re necessarily easy, the real reason I love memberships is because they are consistent, and they can be a lot of fun too! 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