{"id":269,"date":"2019-09-23T15:48:34","date_gmt":"2019-09-23T15:48:34","guid":{"rendered":"http:\/\/recurringbiz.com\/?p=269"},"modified":"2019-09-23T16:04:27","modified_gmt":"2019-09-23T16:04:27","slug":"how-to-create-or-find-content-for-your-membership","status":"publish","type":"post","link":"https:\/\/businesshatch.com\/membermachine\/how-to-create-or-find-content-for-your-membership\/","title":{"rendered":"How to Create or Find Content for Your Membership?"},"content":{"rendered":"

Getting Content for Your Membership<\/span><\/h1>\n

Content is the lifeblood of a membership site. It\u2019s what members pay for and you want to deliver everything you promise and more, if possible. It doesn\u2019t matter how good your site looks if the content doesn\u2019t provide what members need.<\/span><\/p>\n

Creating your membership content is the most time-consuming part of building your membership site, so make sure you have plenty of time for it. <\/span><\/p>\n

It\u2019s easy to focus on building your site and underestimate how much time you\u2019ll need to create the content and end up rushing the last minute to get your content finished in time for your launch.<\/span><\/p>\n

The best thing is to work out how much time you think you\u2019ll need and then double it. And if you finish earlier, then you have extra time to dedicate to marketing! <\/span><\/p>\n

In this guide, we\u2019ll look at the different types of content you can include in your membership site, and things to consider when creating your content. Let\u2019s get started!<\/span><\/p>\n

Types of Membership Content<\/span><\/h2>\n

Downloadable Resources<\/span><\/strong><\/p>\n

How many times do you look for templates online when you need to create a new professional form or a workbook? I do this frequently. Downloadable resources don\u2019t always refer to templates and forms, but those are some of the most classic examples.<\/span><\/p>\n

Do you sell digital downloads? You can convert any of the content, under this umbrella, into downloadable resources for your audience. Ebooks and infographics, also qualify as resources. <\/span><\/p>\n

Ebooks can be helpful if your demographic skews towards women because about twice as many women<\/a> read ebooks compared to men.<\/span><\/p>\n

Creating short ebooks in Google Slides is lucrative. For instance, Becky MollenKamp<\/a> uses ebooks, workbooks, and other downloadable resources as the basis for her membership program which pulls in $10,000 annually.Likewise, Copyblogger uses ebooks as a cornerstone offering for their membership program.<\/span><\/p>\n

Guides and worksheets are common flagships for downloadable resources on membership sites. As for what topics to cover on your downloadable resources, look at your audience personas and determine what topics resonate with your audience and what can help them achieve their goals.<\/span><\/p>\n

You can add checklists or workbooks to help them track their progress.<\/span><\/p>\n

Do you offer business consultations? Consider creating an editable spreadsheet for members to input their data and run through crucial metrics. <\/span><\/p>\n

If you sell copywriting courses, offer a related swipe file to your members.Focus on offering your audience added value with easy-to-make extras that enhance the overall product.<\/span><\/p>\n

Mini-Courses and Tutorials<\/span><\/h2>\n

Speaking of being helpful, is there anything better than a step-by-step guide that backs its advice with data and pushes you in the right direction? Probably, but I\u2019m biased about data; it\u2019s my thing. <\/span><\/p>\n

For example, Blog Biz School\u2019s Chantel Arnett<\/a> is a pro at combining this type of content with downloadable resources. This is what she offers:<\/span><\/p>\n

Luckily, mini-courses and tutorials don\u2019t need a lot of time to create. They can be as simple as screen share videos where you walk members through a specific series of activities such as how to prepare for an interview or exclusive how-to blogs where you explain the processes.<\/span><\/p>\n

However, for the best results, include video as much as you can. Most people prefer video learning because it allows for on-demand training and it enhances learners\u2019 retention rate. It\u2019s also more mobile-friendly than a wall of text. <\/span><\/p>\n

This is essential because 67% of learners<\/a> use their smartphones to access learning materials.<\/span><\/p>\n

MarketingProfs also uses tutorials and video training as the lifeblood of their membership content. If MarketingProfs, a two-time best-seller, and marketing mastermind is doing it, then you\u2019re on the right track.<\/span><\/p>\n

You can create your walkthroughs and tutorials with the same resources you use to create other contents. Shooting professional-quality videos on iPhone or Android is much easier than in the past. <\/span><\/p>\n

You also have the ability to track your tutorials and mini-courses successfully with various data, not just the comments and feedback, but the actual progress of users as they move through the content. Determining what works is easier than ever before.<\/span><\/p>\n

Interactive Content<\/span><\/h2>\n

The major drawback with downloadable resources and mini-courses is that they\u2019re inherently passive. No matter how charming you are, they still inert material where the user\u2019s interaction is mainly through observation. <\/span><\/p>\n

It can become dull for members, especially if they\u2019ve signed up for a lifetime membership. In addition, it adds more responsibility to you as a creator to create more in-depth content.<\/span><\/p>\n

What\u2019s the solution? Liven things up with interactive content like quizzes, surveys, and polls. This is one of the best membership site tips. 88% of marketers<\/a> say interactive content sets them apart from other businesses.<\/span><\/p>\n

While other sites offer the standard blog posts and guides, your site will stand out when you provide unique items and options. This is great for boosting membership retention. However, unlike other materials, avoid being too scholastic with interactive content.<\/span><\/p>\n

Yes, a quiz on concepts, covered in your mini-courses may be helpful. However, your audience chose a self-paced course for a reason. They don\u2019t have the free time to emulate a more traditional classroom, even if they want to. So try to keep your interactive content on the light side, similar to the example below.<\/span><\/p>\n

For example, if your membership program is for beginner marketers, you can create the following quizzes:<\/span><\/p>\n