{"id":264,"date":"2019-09-23T14:50:43","date_gmt":"2019-09-23T14:50:43","guid":{"rendered":"http:\/\/recurringbiz.com\/?p=264"},"modified":"2019-09-23T14:56:11","modified_gmt":"2019-09-23T14:56:11","slug":"types-of-memberships-to-consider","status":"publish","type":"post","link":"https:\/\/businesshatch.com\/membermachine\/types-of-memberships-to-consider\/","title":{"rendered":"Types of Memberships to Consider"},"content":{"rendered":"

Types of Membership Sites to Consider<\/strong><\/span><\/h1>\n

A membership site is a gated area of your website that members pay a monthly or yearly subscription fee to gain access to exclusive and premium content.<\/span><\/p>\n

Membership sites come in all sizes and shapes. Some are online forums where members share a common goal while others offer people training material, online courses, or access to exclusive products.<\/span><\/p>\n

Finding the perfect membership site model for you your business can be a challenging task, particularly with the massive number of options available. <\/span><\/p>\n

With this in mind, in this guide, we\u2019ll look at the most popular types of membership sites, the pros, and cons of each, things to consider with each, and the best ways to use each model to scale your business. Let\u2019s get started!<\/span><\/p>\n

Updated Style Membership Type<\/span><\/h2>\n

Using updated style as your option is perfect for building engagement with your audience. Members pay a monthly or yearly fee to get access to your latest-and-greatest content.<\/span><\/p>\n

This model is suitable for new creators who don\u2019t have an extensive library to provide yet. Also, this model is ideal for those who want the social part of membership without having to be the moderator. Updated style is great for anyone trying to grow their industry authority.<\/span><\/p>\n

This option is powerful for making sales. If you offer content that is informative and valuable, members are 131% more likely<\/a> to buy from you after reading your content. Building up an audience and keeping them in the loop helps you to offer a better customer experience.<\/span><\/p>\n

Over 40% of customers<\/a> have moved to a competitor because of customer service, so with updated content style, your competitors should be wary.<\/span><\/p>\n

Membership sites owners using this model create a schedule for delivering content to their audience. This way members don\u2019t get all the content at once: instead, the content is delivered at specific intervals.<\/span><\/p>\n

The primary benefit of this model is that members receive content in smaller chunks and it gives them enough time to digest the content without feeling overwhelmed. This boosts member engagement, and it helps to boost retention rates.<\/span><\/p>\n

One of the best examples of this model is Jamie Keddie\u2019s storytelling membership<\/a>. He offers his audience weekly content updates and a monthly webinar. Another example is QuHarrison Terry\u2019s \u201cObserver<\/a>\u201d level package membership. He offers his members updates around his business and products.<\/span><\/p>\n

With this model, you can have memberships open all year-round. And whenever a new member signs up, their start date can begin. <\/span><\/p>\n

If you pre-scheduled content to deliver every 20 days, members can access Batch 1 immediately, Batch 2 is delivered 20 days later, and Batch 3 is delivered 20 days after Batch 2, and so on.<\/span><\/p>\n

If you\u2019re new to content creation and you want a more hands-off model that prompts members to buy your other digital products, this model is good for you.<\/span><\/p>\n

Community Memberships<\/span><\/h2>\n

In community memberships, members often pay a recurring fee to maintain access to a private online community. They rely on the proposition that the whole is stronger than one. <\/span><\/p>\n

Community memberships need a lot of hands-on management, more than a content library, to make sure members stay safe and engaged.<\/span><\/p>\n

Facebook Groups and other social media groups are a common option to use. Anyone can start a group. So, how does this option work as an extension of a business?<\/span><\/p>\n

Customers pay more for convenience. And they\u2019ll pay more for a human touch<\/a> in their experiences. Plus, a community membership site can fulfill an emotional connection in business. Also, 27.3% of consumers use an online community dedicated to a product or service to search before making a purchase.<\/span><\/p>\n

So a community-based model can not only help sell memberships but it can help you sell digital downloads and online courses, too. Many online community memberships offer email updates and organize annual events for member meet-ups.<\/span><\/p>\n

You can pick a specific topic or niche to build your community around. Because community sites work well when focused around a specific topic or niche that unites the community. <\/span><\/p>\n

For example, you can build a community membership where members talk about gaming, digital marketing, or personal finance. One of the best examples of this model is RJ McCollam\u2019s Hector<\/a>, which focuses on freelancers.<\/span><\/p>\n

Community memberships are just as versatile as content libraries. However, community based memberships tend to require more management via a community administrator or moderator to keep the community members engaged and on track. <\/span><\/p>\n

But if you want a community with minimal work, try the updated style membership.<\/span><\/p>\n

Evergreen Membership Sites<\/span><\/h2>\n

This model of membership sites is perhaps the most common. It\u2019s called evergreen because the content stays relevant for a long time. Evergreen memberships can typically use a drip-feed method of delivering specific content to members. <\/span><\/p>\n

A drip feature allows you to pre-schedule content to be delivered to members in a certain sequence and at specific intervals.<\/span><\/p>\n

An evergreen site is ideal if you provide information that doesn\u2019t change, such as instructions for how to log-in or evergreen tasks related to your niche topics. <\/span><\/p>\n

You can upload and schedule all your member content and have it send automatically. This is often done using membership software like aMember<\/a> or in email applications.<\/span><\/p>\n

The evergreen model is great for:<\/span><\/p>\n