Introduction:
If you are an entrepreneur or have a small business that you are actively trying to promote, then there is no doubt that you will be able to capitalize on the many different forms of online advertising available.
These methods include search engine optimization, pay per click advertising, online newsletters, and website advertising.
Search engine optimization (SEO) is the process of making your site more easily found by search engines.
These search engines send out spiders, which scan your page for content and keywords. They then use this information to rank your website on their result pages.
This way when consumers use the search engine to find information about a particular topic, product or service they are presented with relevant options to choose from.
SEO can be challenging. The ultimate goal is to get your webpages listed on the first page of the search engine results.
In order to achieve this you must maintain a good balance of keywords in the content of your site.
Using the same word too many times can get you excluded from the listings; so don’t stuff your page with the same keyword over and over.
It won’t help you in get a high ranking. Instead, put carefully chosen keywords in the title tag of your webpage, in the headings, and in the major paragraphs.
Next we have one of the more popular and successful forms of online promotion. Sending out an email newsletters and promotions.
All you need to do is offer to send the visitors to your website a free newsletter each month when they give you their email addresses.
This is a great way to promote your business because you are reaching the same person repeatedly.
Every time you send out a newsletter or promotion you are giving the recipient another chance to take advantage of your products and services.
The best part is that you can eventually get hundreds or thousands of people to sign up for you newsletter.
Just make sure that you are sending them a quality content each that is professionally written.
If you’re not a writer, then you can hire someone to perform this task for you.
There is also pay per click advertising (PPC). In case you aren’t familiar with PPC it is an ad service offered by companies like Google AdWords and Facebook.
It is a great way to promote your business because you can start seeing results right away. The way they work is simple.
The ad-serving network will put your ad on the search results or participating websites that are relevant to your site based on the keywords that you chose to target.
Whenever a person clicks on one of your ads, you will have to pay a small fee, usually a few cents or more depending again on the keywords you’re bidding on.
With this method, you don’t have to worry about being charged too much because you set your own monthly budget and once that runs out your ads will stop being shown for the remainder of the month.
The last method we are going to discuss is website advertising. Many content-based websites sell very inexpensive ad space.
This can be in the form of banner or contextual ads.
When advertising on someone else’s website, do your best to pick a site that is relevant to the product or services you are advertising without being a direct competitor.
This way you can get your ad in front of consumers who are interested in what you have to offer.
With this type of advertising you can go directly to the website, you want to advertise on or you can go through and ad serving network similar to Google AdWords.
Perform a search for “online advertising networks” and you will find a wide variety of options.
Here are a couple places you can check out to help you get a better understanding of how these networks function.
Clicksor – This site will display your clickable text or advertising banners on the relevant websites and blogs for you: http://www.clicksor.com/advertisers
Advertise.com – They offer tailored digital advertising solutions to increase your conversions, develop brand awareness, and build your targeted traffic:
http://www.advertise.com/advertisers
Fundamentals:
Online marketing is a very powerful tool for anyone who wants to sell more products and services.
No matter what the end goal is or how big or small a business is if you don’t get your offers in front of as many targeted consumers as possible then chances are you’re not achieving the desired result.
When it comes to online marketing, people new to it often overlook some of the most fundamentals.
As a result, they get confused, overwhelmed and often give up before they start to achieve any real results so in this issue we are going to go over some quick tips that you can to help improve your chances of being successful whenever you run an online marketing campaign.
– Research
Before committing in any type of business promotion, it is important to research the potential profit of your product or service.
It’s important to get familiar with the product first, what are the opportunities, who are your potential buyer, etc.
This will help you decide which marketing method will yield the most return on your investment (ROI).
– Time
The success of any online marketing campaign lies on how much time you are willing to dedicate to getting it set up.
Many people fail at this because they expect it to be quick and easy therefore they aren’t willing to commit enough time to see any real results.
– Consumer targeting
Every product or service has its own customer base and you must know who they are and where they hang out online before you start running campaigns.
Otherwise, your marketing message will not reach a targeted consumer base and you will end up spending more than you are making from your advertising.
– Patience
You need to remain patient during the initial phase of your campaigns.
While online marketing is much faster than more traditional forms of advertising, chances are that you won’t see a lot of traffic or sales in the beginning.
Any new campaign requires time. Depending on your end goal, you may need to give it at least 4 to 6 months before seeing any real results.
– Email Marketing
If you look at successful online entrepreneurs, you will find one thing in common. They all use email marketing quite effectively.
Email marketing has the power to generate lots of leads for your business.
So make sure you take the time to learn how to set up subscription forms on your website, blog and integrate them into your sales funnels.
This way you will be able to collect new leads and keep in contact with current customers.
– Blogs
You can start blogging about your business and create a backlink to your site.
In simple terms, you can turn your potential visitors to your potential buyers just through effective blogging.
– Keyword Tools
Keywords are an essential part of online marketing. They are how people find you. There are a wide variety of keyword tools available online.
You can use them to find out what keywords consumers are typing into search engines in order to find products and services similar to what you are offering.
Once you know what keywords will work for you then you can incorporate them into your campaigns, as well as in your website and blog content.
The more keyword rich content you post online the better your search engine results will be and the more people will find you.
You can find many free options by typing the term “keyword tool” into your favorite search engine.
– Video
Video is a very powerful tool when it comes to Internet marketing.
You can create videos about your product and upload them to You Tube and other video sites with a link back to your sales page.
These video sites gets millions of traffic daily and has the ability lot of leads for business if your videos gone viral.
– Competition
Know your competition. When it comes to being successful online, it’s important to know what your competitors are up to. All this takes is a little bit of research.
Start by looking for products, services and websites similar to what you have to offer.
Knowing what they are up to will give you more insight into what you should or shouldn’t be doing in your own campaigns.
– Customer service
The real key to success in any business is good customer service. It is very important to reply customer’s questions and concerns as quickly as possible.
The Internet makes this extremely easy and it is one of the best ways to build a solid reputation online.
It will also help you develop lasting customer relationships, which will bring in profits for years to come.
Simple Tips:
No doubt, you’ve noticed that everywhere you go online you see advertisements in the search engine results, on websites and even on social networks like Facebook.
These ads draw clicks, or visits, to other websites in order to attract more customers. If you want to make more sales, you need to learn how and where to advertise.
The first place to start is by doing your research.
Once you know the types of websites your target audience likes to visit you can contact them directly to see about advertising on their websites.
You also have the option of using services that will automate the process for you.
One of the most popular forms of online advertising is Pay-per-click. Facebook and Google AdWords are both are excellent examples of this type of advertising.
You simple set up an account, create your ad copy then they show it on targeted website and you only pay for ads that are clicked on by consumers.
Tip: Be aware that even though they are very effective they do have a big learning curve, so please make sure you educate yourself before you start investing.
– Quality Content
You wouldn’t put up an ugly sign up in front of your store and call it effective advertising any more than you would run a newspaper ad that doesn’t have anything to do with what you’re selling, right?
The same hold true with the content you post online, whether website, blog or a social media site.
Whenever you are posting content online in order to promote products and services you need to make sure that it is closely related to what you’re selling.
Great content is the one of the best ways to draw in customers, and let them know exactly what you have to offer.
It can be the difference between having people look in your window and walking away, or getting them to come in to buy.
On top of being important for boosting sales, providing great content that incorporates the right keywords and phrases will help boost your website ranking on the major search engines like Google, Bing and MSN, which can lead to more visitors and more sales.
– Social Networking
You probably already use it for your personal needs, but why not use Facebook, Twitter and other social networks for your business as well.
Using social networks well can help you build brand awareness alongside a solid fan base.
Social media marketing is all about building connections with your audience so that they can see you are authentic and there to help.
In the end, you will gain their trust and loyalty.
Developing Your Online Promotion Strategy:
Achieving maximum return is based on how well you develop your online promotion strategy.
It can be extremely difficult to differentiate yourself from the competition when you do business online.
For any product or service that you sell, it is likely that there are dozens, hundreds or even thousands of other businesses available who are selling the exact same thing.
To maximize your potential, it is important to use strategies that offer the best options to your customers.
You should set yourself apart from the competition; continuously attract new customers and retain current clients.
What products and services do you offer to your clients or customers? It is so important that you offer the highest quality in whatever it is that you are offering.
If you cannot stand behind your products and services, it will be unlikely that you will attain your business objectives.
In order to develop your online promotion strategy, you will need to look at exactly what you have to offer and determine first what audience it will appeal to and how you can reach that audience.
It’s unlikely they will come to you without you developing a way to make them take notice of your business.
You can easily find ways to target your potential clients by identifying them and then looking specifically at ways to utilize the Internet to get the information about your products and services to them.
After you have determined what you have to offer to your potential clients and customers and looked at ways to use the Internet to reach them, you next need to look at ways to differentiate yourself from your competition.
If you and five other online stores all offer the exact same product and service, why should they choose to buy from you instead of one of the other businesses?
What, exactly, can you offer to ensure that you are the most valuable choice that they can make?
Whether it’s free shipping, enhanced support, superior reputation or any other factor, you need to identify these explicitly to your potential clients.
Finally, you need to continuously attract new customers as well as retaining your current clients in order to remain viable in your business objectives.
Although some new clients will probably be reached through word of mouth promotion from your existing clients; you cannot count on this as your only means to build up your clientele.
You need to continuously find new ways to reach additional shares of the marketplace.
You may also need to continuously update your products and services in order to continue to appeal to your past clients.
If you sell a one-time-use kind of product, look for any products or services that may be related or may enhance your primary offering.
Always remember to go back to your past clients in order to advertise new offerings while showing how valuable they are and reminding them of the value you’ve offered in the past.
By diligent work, you can develop your online promotion strategy and enhance your ability to reach your business objectives.
Importance of SEO:
The term SEO floats around the Internet, but exactly what does it stand for? The simple answer: it stands for search engine optimization.
Which is not very helpful in laymen terms, so let’s go a bit more in depth.
What we can gather just from the name is that SEO is a process of optimizing a website or page for search engines.
Well, we all know what search engines are, but what does it mean to optimize for them?
Used as an online promotion technique it makes a website visible to consumers who use search engines.
Whenever someone searches for something on Google, Yahoo or Bing they’re shown several pages of results.
If you can get your website listed on the first page of the major search engines it can mean a ton of free promotion for your business.
Typically, most people only click on results found on the first or second page of these results, but sometimes a search can result in 10 or 20 pages and the average user often ignores all those extra pages.
That is where employing SEO strategies can help.
Let’s go over a few that you can use:
If you want to achieve good search engine rankings, you must use your keywords and keywords phrases effectively.
This include adding them to your content in several places including in the page title.
When you are optimizing your pages keep in mind that the title tag is different from a Meta tag, but it’s important to consider it as a part of your SEO strategy.
Whatever text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when visitors view the page.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page.
In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized.
The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases in the content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name in every title of every page.
Actually, most of your prospective customers do not bother to know the name of your business until after they have looked at your site and decided it is worth book marking.
Therefore, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site.
Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Another good tip is to keep the title tag less than 64 characters long and do your best to ensure that the title tag and your meta description are interesting, meaningful, and relevant to your site.
Now I know all of this can sound confusing especially if you are new to promoting online so don’t worry if you don’t know how to edit code and insert title tags and descriptions.
It isn’t a hard skill to pick up and if you hired someone else to build your website for you they should have no problem helping you with SEO.
Some Techniques:
The Internet offers a unique opportunity to market your product or service without investing a lot of money.
You might find you need to invest considerable time and effort, but you can’t really expect to succeed at anything without investing time and effort, can you?
The uniqueness of the Internet as a way of communicating means you must adapt your marketing strategies to take advantage of its strengths.
The place to start is your website. If you’re trying to market your product or service over the Internet, you no doubt have a website.
Once your site has been carefully written to tell people what you do, how you do it, who you are, and why they need what you do, and carefully designed to support that message, it will hopefully start generating some traffic.
Track and analyze that traffic. Most web hosting companies offer traffic analysis data to clients.
It is probably your best tool to evaluate the effectiveness of your website’s performance and your marketing techniques.
If you take the time to understand the data, you can start to understand what makes your audience tick. Is one page attracting most of the traffic?
Is there one page out of a series of pages where audience members tend to ‘tune out’ and stop clicking?
This can be a handy way to figure out what parts of your website need to be spiffed up.
Where does your audience come from? The data can tell you that too.
You can find what search terms got them there, what sites they’re coming from, how long they’re staying, etc.
All this information updates regularly, so you can assess the effectiveness of any changes you make.
Try to get quality companies who do things that relate to what you do to link to your site. Links generate traffic.
Of course, you won’t get many competitors foolish enough to link to you, but whatever you do; there are no doubt companies with good reputations who do something relevant to what you’re doing.
Link building is one of the Internet marketing techniques that can dramatically increase your link popularity.
Your link popularity is a major part of how your site gets ranked by search engines.
If your site isn’t intended to sell a product or gain a customer, what is it for? Seriously! Think about it.
Your online promotion techniques should have a clear purpose, and every page on your site should focus on getting the visitor to take an action.
That doesn’t necessarily mean buying something from you immediately.
It can be as simple as filling out a form, sending an email, making a phone call, or just moving along to the next step in the process.
Your website shouldn’t just be a billboard announcing that you’re open for business.
You want to compel visitors to follow along a specific, well thought out, carefully mapped path that leads to a sale.
Your promotions should lead potential customers systematically, into a sales funnel, not attempting to push them into instantly purchasing from you.
Market Research:
If you are going to have a successful online business, then it’s important that you know the basics of market research so that you improve the visibility of your business online.
It is common for a person to dive haphazardly into internet marketing programs without knowing their target audience, or even enough about their business.
This is what makes internet market research so important.
By conducting this research you are better prepared to know who your target audience is as well as the best methods of reaching them.
Many companies find that the markets they serve are filled with customers, competitors, and continually changing marketing conditions.
Meeting the demands of these constantly changing conditions is one of the most difficult aspects of promotion. It’s because of this that market research is so important.
The same promotion techniques that work today are not guaranteed to work in the future.
This marketing research can provide information on what the target market is going to look like in the future, and how to prepare for it.
Research is the process of gathering information in order to learn about something. Yes, that is a simple definition of something that is actually quite complicated.
For the marketer, research is not simply for the purpose of learning, but is an extremely important ingredient in the decision making process.
Online market research will give you a full picture of both what is occurring and what is about to occur in your chosen marketplace.
When it is performed well it can let you know what the best choices are to be made. Marketing decisions are less risky when you have looked at all available options.
There are countless decisions to be made in business that are effected by marketing; these include: target markets, products, distribution, promotion, pricing, external factors, and others.
Each of these marketing segments will require research.
It is important that you perform the correct research for each of these segments or you will be wasting your time.
Because promotion involves people, it is one of the social sciences. Social science is the study of people and how they react to different situations.
In marketing, you study people and how they react to different marketing campaigns.
Many marketing research techniques, such as surveys for example, are in actuality scientific experiments.
Not all marketing research will require studies to be performed, but if these studies are not performed correctly then they are producing inaccurate results.
Of course, any research, no matter how well performed, has the ability to be wrong.
It’s because of this that you must use several different methods of research in order to get the accurate results.
Research reliability depends on making sure that the data gathering leads to accurate results.
If you always make sure to conduct the proper Internet market research, you will find that your business will be much more profitable than if you had not.
Joint Ventures:
Essentially a joint venture is two (sometimes more) business owners joining in partnership to increase visibility, sales and profits.
This type of partnership offers the people involved several benefits, which makes them a great option for many business people.
Joint venture is a system of marketing that involves forming a partnership for the purpose of each partner making more money.
Also known as a strategic alliance, this type of endeavor boosts the assets and resources of each company involved, and both parties realize benefits.
The partnership makes it possible for all parties to add the other’s customers to their own list. This is not link trading or banner trading.
Those promotion methods do not utilize the invaluable benefits of good customer relationships and business integrity that are the main elements of successful joint venture partnerships.
The idea of a joint venture is wonderful for those who are attempting to target a certain niche market and there are additional businesses currently doing business with this market successfully.
Entering into a joint venture with one of these businesses would make that market available to you quicker and with better results than if you tried to enter the niche without help.
It also offers you a chance to become without having to spend a great deal of money.
There are additional good points of joint ventures. You may find yourself gaining immediate credibility through association as a result of your partner’s good reputation.
More people will be seeing your advertising, so your sales will increase.
You will also be able to offer your customers more merchandise by including that of your partner.
You profit from this partnership while increasing your customer’s satisfaction by offering something they previously did not have available.
There are many ways that joint ventures are beneficial.
You both get free advertising, access to an established customer list, increased credibility and access to more merchandise to offer to your customers, which will benefit both you and your partner.
Mobile Marketing:
A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested.
Most people own some type of mobile device, whether it’s a cell phones or tablet.
If you can integrate your mobile marketing with your other promotional strategies, you can really boost your results.
It will make it possible to present a consistent brand message to consumers across multiple platforms.
It will also allow your customers to perform the same activities via multiple channels make your business accessible to them from anywhere at any time which can increase the consumer interactions substantially.
The simple fact is that one form of communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons.
Which is why it is best to use more than one. That way when you launch a new campaign you can connect with consumers in multiple ways at the same time.
For instance, you could send a direct email in conjunction with a social media post and a text message.
– Have a goal
Don’t start a mobile marketing campaign until you know exactly why you want to have one.
You may want to have extra revenue or draw in more readers, but whatever the reason, you need to track the information you receive to find out if your program is really successful.
– Accept feedback
Some mobile marketers have outgoing only messaging, meaning that a customer cannot text them back without going through a lot of hassle.
Let your customers talk back to you to improve the focus of your plan, and know if you may need to do something differently.
– Develop an app
Apps are programs for mobile devices that interact with customers in many different ways.
They provide easy access to your business through the program the customer installs on their phone.
Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.
– Customer appreciation
Make sure your customers know their business is appreciated. Give them special offers, discounts based on hallmark goals or even a simple thank you note.
They need to know you value their business or they may take it to someone who will go that extra step.
– Keep it clean
Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts.
Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time.
– Make it special
If you often have great sales or giveaways, consider using SMS to get the word out.
Text messages shine in their ability to cut through the clutter of an otherwise busy, application-filled mobile device.
The messages usually trigger a pop-up notification on the system, making SMS a terrific choice for getting the word out about a sale that can’t be missed.
But be careful to only text message customers who have signed up to receive them, as many people feel SMS mobile marketing is invasive.
It could have the opposite effect than your intent.
You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. Within the next few years, most people will own a smartphone.
The best way to take advantage of this trend is with a solid mobile marketing strategy.
It will help you stay ahead of your competition and put you in the perfect position to effectively promote your business, products and services to tech savvy customers.
Social Media:
Social media promotion can be a very daunting task, especially if you are new to the process. Knowing what to do and not to do is the key to your success in this area.
The techniques we are going to discuss in this issue will help you to maximize the results you see from your social media campaigns.
Take the initiative to follow your customers and reach out to them away from social media.
If your customers have a blog and are posting about your company, engage with them and interact on their blog.
Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.
Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing.
There are many tools that you can take advantage of to alert you when new content about your business is posted.
Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement.
It is also a good way to see which parts of your business have been effective.
Your headline is crucial to a good post.
Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it.
Try posting a link to your article with a good headline that both grabs your readers’ attention and explain what the article is about.
Make sure all of your posts and articles have social share buttons or links. This button makes it easy for your readers to like and share your content.
Most people won’t take the time to share your content if they have to go through copying and pasting a link.
Add a link to your Facebook page or Twitter Bio. Also, add a ‘like’ button to your Facebook feed and a ‘follow’ button on your Twitter feed on your blog or website.
You can easily find HTML codes for these in the settings of your Facebook/Twitter profile.
This will allow your visitors to ‘like’ or ‘follow’ your page and subscribe to your posts without having to look you up.
Don’t neglect LinkedIn. While it may be less popular than Facebook and Twitter, you can find extremely influential users on this network.
You should also add the social share buttons to your website and in any articles, posts or promotions you publish.
It will help you cast a wider net, attract more followers and increase the odds that others will share your content.
Using Videos:
Marketing is one way for us to build our business into something respectable. Using video marketing is a great way to promote any business.
People love videos and they make your website more interactive so it’s important to use them if you can.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to hook them.
The first 10 to 15 seconds of each video should be the strongest. This is where a special point-of-view or teaser can help entice them to watch the whole video.
Content is King, even in video! If it’s not fun to watch or providing great information, why would anyone watch it?
When it comes to video promotion, it’s very important to come up with content that people actually search for and take the time to watch.
Encourage your viewers to comment on your video and share it with friends.
The more buzz your video generates, even if it is slanted negatively, it can be very advantageous.
Sharing the video helps spread your message to other people with no effort on your part, and people are more likely to view something sent from a friend.
In your video marketing, let the viewer know why it is that you offer the product or service that you do.
They can easily see what you offer, but let them know the reason behind it.
Open, authentic and candid communication engenders trust, which engages new audience and retains previous buyers.
Pay attention to the analytic charts regarding your videos. You can see things like how many video views you have, when it is viewed and where the traffic comes from.
These findings will give you more information on your niche and help you improve your campaign.
Never, never, never try to sell your viewers something in your video.
Instead, offer your visitors something worthwhile such as a demonstration of how to do something or how to use a product.
By offering relevant information, your visitors are more apt to visit your website, which could in turn result in a sale.
The right way to video market your company has been laid out before you, so you should now be prepared to get down to business.
Using the ideas, which now swirl in your head, draft a campaign that you believe will work and follow through with it until you reach your goals. Good luck!
PPC:
Every business owner knows that the key to a successful marketing campaign is leads.
Without leads your campaign will fail and you end up losing a big chunk of your marketing budget.
As I have mentioned before there are many PPC search engines available including Google AdWords, Yahoo Search and Bing Ads, which are three of the most popular places to start.
Each one of these ad platforms operate on the same basic premise.
They display your ads on relevant websites and you pay them every time someone clicks on your ad.
While they are all similar, they each have their own guidelines to follow.
It is a good idea to familiarize yourself with the rules and regulations before you begin your campaign.
The all provide extensive help files and tutorials that you can use to help further your education. You can check them out by visiting the links below.
Google AdWords:
https://www.google.com/adwords
Yahoo Search:
https://advertising.yahoo.com
Bing Ads:
http://advertise.bingads.microsoft.com/en-us/sign-up
To understand how pay per click works, let’s pretend that you have a website about collectible toys.
You’ve written a great guide all about collectible toys and you sell it from your website. Maybe you also sell some rare pieces.
You want targeted traffic to come to your website. In this case, it would be people who have searched for collectible toys online.
They are already interested in the topic of your website. That’s makes them targeted traffic.
The best keyword to use for your pay per click campaign would be collectible toys. But there’s a pretty good chance that other people might want that same keyword.
So you would have to bid on it, and the highest bidder gets to use it.
If your website was especially designed for people who want to learn to make money with collectible toy’s, your phrase could be more specific aimed just at them.
This keyword might bring you better-targeted traffic and have less competition.
Once you have your keywords and you decide how much you want to spend per day on your PPC campaign, then the company will display an ad that links to your website.
If you won the keyword collectible toy’s, then when someone searches on that phrase your ad will be displayed on the search page.
Also, if there are websites dealing with collectibles, toy’s, and other related keywords that have joined the network, your ad may display on those sites so that their visitors might click through.
Your ad will be displayed until the purchased number of clicks have occurred, then it won’t display again until the next day.
If you’re getting 100 clicks for $5, and you’ve set your budget for $5 per day, then even if you get 100 clicks in 20 minutes the ad won’t display again until the next day.
Because you can plan your campaign like this, based on a budget per day, PPC is an excellent way to market your business, products or services.
It’s best to start out slow with a small budget of around $5 per day. Let it run for few days.
If at the end of that time you’re not making sales out of all those clicks, then you know you need to adjust your ad copy.
It might be that your ad copy needs changed, or your landing page needs tweaked or it could just be that the keyword you chose isn’t hitting the right market.
All of these things can be adjusted through careful testing, tracking and campaign management.
